PAVNEET AHLUWALIA
Summary
Dedicated Senior Manager with 9+ years of exceptional management performance. Offering strong administrative and cross-functional collaboration skills to provide teams with support and guidance to surpass expectations. Well-versed in Marketing , Partnerships & Alliances and Operations Management.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Senior Manager - FAVE
Pinelabs
07.2021 - Current
- Heading Merchant Marketing for branding at the merchant location
- Planning and executing ATL/BTL campaigns for the company
- Vendor Management/procurement
- Worked closely with the sales team to plan and execute marketing campaigns for the clients
- Working with the Sales team to get various POSM deployments at the Merchant location
- Planning and Executing offline marketing campaigns
- Getting Coupon Codes from various partners to help drive traction among the merchants
- End to End planning and execution of the incentive program for the merchants in order to drive transactions
Manager
Ferns N Petals
10.2019 - 06.2021
- Responsible for getting new associations/partnerships for the company
- Responsible for getting new clients and handling old relationships for Gift Cards
- Plan and Execute the marketing plans for special occasions (Rakhi, Diwali, Valentine day etc.,)
- Working closely with the product teams (internal and external) to assure seem less customer journey
- Got new brands on board for Sampling on Barter/Monetary basis
- Responsible for Monetisation of various website properties
- Getting brands to sponsor samples/gifts/Gift vouchers for transacting customers on various occasions
- Worked closely with the product team to lay down the APIs for Partner integration
- Negotiating and On-boarding Mobile Wallet integration on the Payment Gateway
- Activated and Handling the Movie Partnerships with various Production Houses and Agencies
- Handling Bank/Mobile Wallet Partnerships
- Getting Bank/Wallet offers on Barter
- Getting new brands onboard and selling Marketing space to them on the Website/App/M-Web
- Getting into new associations with partners to maximize reach and transactions
- Responsible for getting International Partnerships activated for growth of business on barter
- Negotiated and closed partnerships with industry-leading companies
- Defined and executed strategy for expanding partnerships
- Launched and managed successful partner programs
- Grew and managed successful partner relationships
- Chaired and coordinated alliance steering committees
Manager
Vouchagram India Pvt Ltd
06.2019 - 10.2019
- Responsible for getting new clients and handling old relationships for Gift Cards/API
- Strategize, Plan & Execute new campaigns with the Marketing team
- Working closely with the teams (internal and external) to assure a smooth flow for the customers
- Negotiating and On-boarding Mobile Wallet integrations on the Payment Gateway
- Activated and Handling the Movie Partnerships with various Production Houses and Agencies on barter
- Handling Bank PartnershipsGetting payment offers from Mobile wallets/Banks for various campaigns
- Getting Brands to sponsor Gift Vouchers to be given to the customers
- Negotiated and created partnerships with other companies
- Wrote proposals to potential partners
- Developed and managed relationships with current partners
- Researched and analyzed potential partnerships
- Presenting ideas and business proposals to potential partners
Associate Manager
Nearbuy India Pvt Ltd
08.2015 - 02.2019
- Moved to Business Development in September 2018 to head the Gift Cards Division for nearbuy.com
- Responsible for getting new clients and handling old relationships for Gift Cards
- Taking care of the ATL/BTL campaigns for the company
- Worked closely with the sales team to plan and execute various marketing campaigns for the brand
- Vendor Management
- Mobile Wallets - Key responsibility to get offers from various Mobile Wallets and get promotions on their platforms
- Responsible for working at the backend of various Partners and assuring a smooth flow for the customers at the front end
- Taking care of the backend and working of all the Mobile Wallet and Bank offers to ensure a smooth transaction flow
- Completed market research to identify customer needs and preferences.
- Led the development of marketing plans and strategies.
- Implemented marketing campaigns to promote products and services.
- Evaluated the effectiveness of marketing campaigns and programs.
- Managed the work of marketing staff and vendors.
- Marchant Marketing – Started the Merchant Marketing category for nearbuy including certificates, branding and networking dinner
- Events
Brand Ambassador
Delhi Duty Free Pvt. Ltd
10.2011 - 07.2014
- Handled Usige Beatha and the luxury section of malts
- Part of the Tobacco sales team and overachieved the target at many occasions
- Dealt with different customers and explained them about Cuban Cigars
- Responsible for increasing the On-floor sales by cross selling
Market Research Analyst
WNS
Gurgaon
04.2010 - 07.2011
- Responsible for conducting market surveys in U.K
- Projects at Infinity
- Studied and analysed a detailed marketing project on Zomato
- Constructed a secondary research on the Economies of Oil
- Live Project
- Worked with M/s
- J.P
- Kapoor a Construction Company as a Project Manager for various CommonWealth
- Games Projects for 2 years
- Worked in Reliance Life Insurance as a Management Trainee as part of the Life Insurance Team for 10 weeks
Education
Post Graduate Program - Business Management
Infinity Business School
01.2014 - 01.2016
BBA - undefined
JIMS
01.2008 - 01.2011
XII - Commerce
01.2006 - 01.2007
Timeline
Senior Manager - FAVE
Pinelabs
07.2021 - Current
Manager
Ferns N Petals
10.2019 - 06.2021
Manager
Vouchagram India Pvt Ltd
06.2019 - 10.2019
Associate Manager
Nearbuy India Pvt Ltd
08.2015 - 02.2019
Post Graduate Program - Business Management
Infinity Business School
01.2014 - 01.2016
Brand Ambassador
Delhi Duty Free Pvt. Ltd
10.2011 - 07.2014
Market Research Analyst
WNS
04.2010 - 07.2011
BBA - undefined
JIMS
01.2008 - 01.2011
XII - Commerce
01.2006 - 01.2007