PAYAL YADAV
Pune
Summary
Diligent and goal-oriented Creative Marketing Manager with demonstrated expertise in developing and executing successful online and direct marketing strategies. Well-versed in digital marketing and proficient in website analytics. Aspire to swiftly grasp customer needs and consistently provide timely, cost-effective marketing solutions.
Overview
6
6
years of professional experience
Work History
MARKETING OPERATIONS MANAGER
PRAIMO INNVATIONS LLP.
Pune
09.2023 - Current
- Developed and implemented process improvements for marketing operations.
- Created and managed project plans and timelines for marketing initiatives.
- Analyzed customer data to identify target markets and growth opportunities.
VIRTUAL RELATIONSHIP MANAGER
HDFC BANK
Mumbai
05.2021 - 03.2022
- Collaborated with cross-functional teams to ensure the quality of products or services offered to customers.
- Generated reports outlining key performance metrics related to customer experience.
- Made targeted product and service recommendations based on customer needs.
SEO AND CONTENT PLANNING - INTERNSHIP
CLINICSPOTS.COM
Mumbai
05.2020 - 08.2020
- Deriving data insights from Google Analytics and the Google Search Console to optimize content for SEO
- Created content for website pages, blog posts, and other online platforms.
- Collaborated with team members to create a comprehensive social media strategy.
EVENT COORDINATION & CO-FOUNDER
OCCASIONS
Pune
12.2018 - 06.2019
- Developed and implemented event plans, including budgets, venues, catering, décor, entertainment, and special guests.
- Collaborated with marketing teams to create promotional materials for events.
- Managed on-site logistics during events, such as registration set-up, audio, and visual equipment setup, and breakdown.
Education
Digital Marketing And Analytics -
Indian Institute of Technology, Madras
Madras06-2024
Post Graduate Diploma in Management - Digital Marketing and Transformation
Institute for Technology and Management (ITM)
Mumbai06.2021
Bachelor of Engineering - Computer Science
TRINITY COLLEGE OF ENGINEERING AND RESEARCH
Pune06-2018
Skills
- Web Development: WordPress, HTML CSS
- Social Media Marketing: LinkedIn, Instagram, Facebook, etc
- E-commerce Marketing: Amazon, Flipkart, IndiaMart
- Competitor Analysis
- Specialization Subjects: SEO, SEM, Content writing, Backlinking
- Data Analytics: Tableau, Power BI, MS Excel, MS Access, R
- Marketing Campaign Management
- MS Office Suite
- Google Analytics
- Data driven decision making
- Linux Certification
- Google Certifications
- Resource Management
Freelancing Experience
My Retired Life, Transmitr Pvt. Ltd., Navi Mumbai Tamil Association, Amplified Emotion, Sonic Harbor, Transmitr Pvt. Ltd.
Languages
Marathi
First Language
English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2
Timeline
MARKETING OPERATIONS MANAGER
PRAIMO INNVATIONS LLP.
09.2023 - Current
VIRTUAL RELATIONSHIP MANAGER
HDFC BANK
05.2021 - 03.2022
SEO AND CONTENT PLANNING - INTERNSHIP
CLINICSPOTS.COM
05.2020 - 08.2020
EVENT COORDINATION & CO-FOUNDER
OCCASIONS
12.2018 - 06.2019
Digital Marketing And Analytics -
Indian Institute of Technology, Madras
Post Graduate Diploma in Management - Digital Marketing and Transformation
Institute for Technology and Management (ITM)
Bachelor of Engineering - Computer Science
TRINITY COLLEGE OF ENGINEERING AND RESEARCH
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