Pearlin Panneer Selvam
Chennai
Summary
Results-driven Project and Operations professional with expertise in project coordination and stakeholder management. Led cross-functional initiatives, optimized workflows, and ensured timely project delivery. Experienced in Salesforce, Optimizely, Shopify, and Google Analytics, with strong capabilities in reporting and process improvement. Focused on building relationships and aligning projects with organizational objectives.
Overview
4
4
Languages
1
1
Certification
15
15
years of professional experience
Work History
Manager - Digital Growth & Engagement
Our Daily Bread Ministries
Chennai
03.2024 - Current
- Planned, coordinated, and executed digital marketing campaigns across multiple platforms and channels to maximize reach and engagement.
- Executed targeted advertising campaigns, leveraging expertise as a Meta Certified Digital Marketer.
- Managed social media accounts, creating engaging content, publishing campaigns, and responding to audience inquiries to foster community engagement.
- Developed content for social media, email newsletters, and other digital platforms to strengthen audience engagement.
- Assisted in developing and executing email marketing strategies to improve communication and campaign performance.
- Created and implemented digital assets in collaboration with the design team to support marketing initiatives and advertising campaigns.
- Monitored campaign analytics and tracked key performance indicators (KPIs), preparing weekly performance reports that provided actionable insights for campaign optimization.
- Managed scheduling and digital communications to enhance operational efficiency and campaign coordination.
- Administered Shopify store operations, managing inventory, app administration, and optimizing the online store to enhance sales performance.
Sr. Executive - Ministry Advancement Team
Our Daily Bread Ministries
Chennai
04.2023 - 12.2025
- Collaborated with 4-member team to develop strategies advancing ministry, led projects enhancing resource visibility.
- Directed strategic initiatives to enhance operational efficiency and service delivery.
- Established relationships with key partners and vendors to ensure successful project outcomes.
- Oversaw budgeting processes and resource allocation for various projects.
- Evaluated program effectiveness and provided recommendations for improvement.
- Compiled reports detailing progress toward organizational goals and objectives.
- Organized and facilitated regular meetings with senior management teams.
Manager - Kids Ministry
Our Daily Bread Ministries
Chennai
01.2022 - 03.2024
- Launched and developed bi-monthly Kids magazine Kidlet, facilitated storytelling sessions to engage children, oversaw subscriptions to increase readership, and partnered with different ministries to enhance program offerings.
- Led team in daily operations and project management initiatives.
- Coordinated cross-functional communication to enhance workflow efficiency.
- Implemented training programs for staff development and skill enhancement.
Manager - Production Services
Our Daily Bread Ministries
11.2018 - 12.2021
- Managed the end-to-end production and printing of ministry resources, ensuring timely delivery and high-quality output.
- Oversaw production workflows, coordinating internal teams and external service providers to meet project deadlines.
- Coordinated with printing vendors, obtained and evaluated quotations, negotiated pricing, and managed vendor relationships.
- Conducted press checks and maintained quality assurance throughout the printing and production process.
- Maintained strong relationships with printers, vendors, freelancers, and other stakeholders to ensure smooth project execution.
- Liaised with global offices to coordinate multilingual publishing projects and production schedules.
- Collaborated with translators, editors, and proofreaders to produce publications in 10 regional languages.
- Coordinated the end-to-end ISBN registration process for all publications, ensuring compliance with publishing standards and maintaining accurate publication records.
- Administered vendor agreements, purchase orders, invoices, and payments, ensuring timely processing and compliance.
HR & Administrative Assistant
Our Daily Bread Ministries
Chennai
10.2017 - 03.2020
- Coordinated end-to-end recruitment, onboarding, and orientation processes to ensure smooth integration of new hires, conducted exit interviews to gather valuable feedback, established effective filing systems for confidential administrative documents, organized training programs and events to enhance staff development, facilitated performance appraisals to support employee growth, monitored staff leave records and attendance for compliance, addressed staff grievances with care, and resolved conflicts amicably.
- Managed employee records and maintained confidentiality of sensitive information.
- Assisted in recruitment efforts by scheduling interviews and preparing candidate materials.
- Coordinated new hire orientations to ensure smooth onboarding processes.
Assistant to the Vice President
Our Daily Bread Ministries
09.2017 - 03.2020
- Provided administrative support to the Vice President of India operations, organized Board meetings, personnel committee meetings, and staff meetings, managed office operations, maintained records, scheduled appointments, handled the official calendar, and documented critical decisions and protocols.
- Coordinated schedules for the Vice President and senior leadership team.
- Managed communications between departments and external stakeholders effectively.
- Organized meetings, prepared agendas, and documented meeting minutes promptly.
Manager - Logistics
Our Daily Bread Ministries
Chennai
01.2018 - 12.2018
- Handled the packing of resources, transported goods, managed inventory, and facilitated timely delivery of books to readers and damage clearances.
Coordinator - Projects
Adhane Management Consultants Pvt Ltd,.
Chennai
10.2014 - 03.2017
- Managed stakeholder relationships and served as the primary liaison between the CEO’s and Program Director’s offices and over 320 partner organizations, ensuring effective communication and collaboration.
- Coordinated interdepartmental and cross-functional communication to enhance program planning and execution effectiveness.
- Oversaw day-to-day program operations, including organizing internal meetings, coordinating weekly review meetings, tracking action items, and ensuring timely project execution.
- Coordinated project timelines, resources, and logistics for community development and ministry initiatives, ensuring projects were delivered on schedule.
- Compiled and analyzed reports and dashboards to provide leadership with insights for informed decision-making and program evaluation.
- Maintained comprehensive project documentation and budgets to ensure accurate tracking and effective resource allocation.
- Facilitated communication between leadership, project teams, and external stakeholders to promote alignment and successful project outcomes.
- Organized and coordinated training sessions, workshops, and orientation programs for staff, volunteers, and partner organizations.
- Demonstrated strong multitasking, stakeholder management, and organizational skills while managing multiple projects and competing priorities in a fast-paced environment.
- Pursued continuous professional development to stay current with project management practices, industry trends, and emerging technologies.
Partner Care Executive
GOD TV
Chennai
12.2011 - 12.2013
- Conducted call quality audits and trained new team members in Language, Voice, and Accent (LVA) standards to enhance service quality.
- Handled international prayer support calls for audiences in the USA, UK, and Australia, providing pastoral care with professionalism and empathy.
- Processed international donations through the organization’s localized donor management system, ensuring accuracy and compliance.
- Edited on-demand video content for the organization’s website and digital platforms.
Education
D.Min - Theological Studies
South Asia Institue of Advanced Christian Studies
Bengaluru12-2028
Master of Arts - Christian Studies
University of Madras
Chennai03-2017
Bachelor Of Divinity - Theological Studies
Tamilnadu Theological Seminary
Madurai04-2013
Bachelor Of Theology - Theological Studies
Madras Theological Seminary And College
Chennai03-2010
Skills
- Project Management
- Cross-functional Collaboration
- Leadership
- Team Management
- Communication Skills
- Vendor Management
- Training Facilitation
- Coaching & Mentoring
- Employee Onboarding
- Recruitment
- Negotiation Skills
- Key Performance Indicators (KPIs)
- Multitasking
- Salesforce CRM
- Salesforce Marketing Cloud
- Optimizely CMS
- Shopify
- Amazon Seller Central
- Meta Business Suite
- Hootsuite
- Google Analytics 4 (GA4)
- Meta Ads Manager
- ClickUp
- Asana
- Trello
- SharePoint
- Amazon Web Services (AWS) – Basic Knowledge
- Microsoft Office Suite
- Google Workspace (G Suite)
- Adobe Acrobat
- Adobe Premiere Pro
- Canva
Languages
- English, fluent
- Tamil, native
- Hindi, basic
- Greek, read and write
Volunteer Work And Interests
- Ordained Minister, Anglican Church of South India
- Volunteering with non-governmental organizations (NGOs)
- Experienced trainer and facilitator, delivering informal training sessions, POSH (Prevention of Sexual Harassment) awareness programmes, workshops, and teaching for churches, small groups, and ministry teams
- Facilitated interactive storytelling sessions for children, youth, churches, and community groups
- Bilingual Translator (English ↔ Tamil) providing oral and written translation, including translating and creating subtitles for Angel TV’s Sadhu programmes
- Served as an English teacher at a mission school (Summer 2009)
Languages
English
Advanced (C1)
C1
Tamil
Native
Native
Hindi
Beginner
A1
Greek
Elementary (A2)
A2
Certification
- Meta Digital Marketer
Affiliations
- Toastmaster
- Interactive storytelling and public speaking
- Voice-over for podcasts, videos, and other digital media
- Editing and proofreading magazines, articles, and other English publications
Timeline
Manager - Digital Growth & Engagement
Our Daily Bread Ministries
03.2024 - Current
Sr. Executive - Ministry Advancement Team
Our Daily Bread Ministries
04.2023 - 12.2025
Manager - Kids Ministry
Our Daily Bread Ministries
01.2022 - 03.2024
Manager - Production Services
Our Daily Bread Ministries
11.2018 - 12.2021
Manager - Logistics
Our Daily Bread Ministries
01.2018 - 12.2018
HR & Administrative Assistant
Our Daily Bread Ministries
10.2017 - 03.2020
Assistant to the Vice President
Our Daily Bread Ministries
09.2017 - 03.2020
Coordinator - Projects
Adhane Management Consultants Pvt Ltd,.
10.2014 - 03.2017
Partner Care Executive
GOD TV
12.2011 - 12.2013
D.Min - Theological Studies
South Asia Institue of Advanced Christian Studies
Master of Arts - Christian Studies
University of Madras
Bachelor Of Divinity - Theological Studies
Tamilnadu Theological Seminary
Bachelor Of Theology - Theological Studies
Madras Theological Seminary And College