Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Phalguna Nadiminti

City Head Operations
HYDERABAD

Summary

Dynamic operations leader with over 15 years of expertise in large-scale supply chain management, hyperlocal logistics, and quick commerce operations. Currently spearheading city operations in Hyderabad (AP & TS), overseeing a network of 142 dark stores and superstores while managing over 3,00,000 daily orders with full P&L accountability for ₹4,368 Cr+ in monthly GMV. Proven track record in driving city expansion, optimizing costs, and scaling workforce to over 5,000 employees, all while standardizing operational processes across high-growth markets. Committed to delivering exceptional results through strategic leadership and innovative problem-solving.

Overview

15
15
years of professional experience
4
4
Languages

Work History

City Head – Operations

Quick Commerce
09.2021 - Current
  • End-to-end ownership of city P&L, dark store operations, manpower planning, cost management, and expansion strategy.
  • Managing one of the largest city networks with 124 operational dark stores along along 18 Super Stores
  • Handling 3 lakh+ daily orders ensuring SLA and operational consistency.
  • Led aggressive city expansion strategy increasing dark store footprint significantly.
  • Executed large-scale manpower restructuring resulting in major cost reduction.
  • Standardized operational SOPs across all stores improving process consistency.
  • Optimized workforce productivity across 4,500+ blue-collar employees.
  • Strengthened leadership pipeline across 142 Store Managers and 450+ Shift Managers.
  • Improved cost per order through better roster planning and demand alignment.
  • Led cross-functional collaboration with supply chain, category, and finance teams.

Ecommerce Operations Manager

Reliance Retail Ltd
10.2020 - 09.2021
  • Improved B2B & B2C order fill rate to 99.5% within 6 months through bin accuracy and inventory discipline.
  • Achieved consistent 100% D0 & D1 order fulfillment performance via daily performance reviews and execution tracking.
  • Designed weekly & monthly business reviews to improve picker and packer productivity.
  • Strengthened execution accuracy across high-volume operations.
  • Implemented ABC stock categorization model based on sales velocity.
  • Improved manpower productivity by reorganizing inventory placement.
  • Increased Distribution Centre fill rate through close coordination with Inventory Management team.
  • Improved bin accuracy and stock visibility across fast-moving SKUs.
  • Established complete governance over reverse logistics operations.
  • Monitored return volumes, reasons, and product conditions.
  • Implemented 100% quality check before dispatch, reducing customer returns by 6%.
  • Reduced refund impact through root cause analysis and preventive actions.
  • Conducted structured reviews with last-mile courier partners to improve shipment handling and on-time delivery.
  • Designed workforce planning model based on forecasted sales volumes.
  • Allocated workload dynamically to meet fulfillment SLAs.
  • Developed designation-wise KPI & KRA framework for all associates.
  • Conducted regular appraisals and performance coaching sessions.
  • Delivered structured training programs to improve operational efficiency.
  • Worked closely with Inventory Management and Customer Service teams to drive company-level goals.
  • Integrated operations, supply chain, and customer experience metrics.
  • Strengthened collaboration between warehouse and last-mile ecosystem.

Distribution Operations Manager

Pepperfry.com
08.2016 - 09.2020
  • Directed comprehensive inbound and outbound logistics operations covering transportation, warehousing, and reverse logistics.
  • Managed complete product lifecycle logistics including acquisition, internal allocation, distribution, delivery, reuse, and disposal.
  • Improved distribution center delivery throughput from 2.3K to 4K orders per month (74% growth YoY).
  • Reduced operational cost by 37% per cubic metric in FY19 vs FY18 through cost discipline and process optimization.
  • Reduced manpower cost by 10% YoY via workforce optimization and structured performance monitoring.
  • Eliminated miss-picks from 0.9% to 0.0% through process redesign and floor-level material reallocation.
  • Developed productivity standards and quality governance mechanisms across shipping, receiving, and inventory control.
  • Established structured daily performance review framework to monitor operational KPIs.
  • Developed root-cause driven problem-solving system to identify and resolve customer-impacting issues.

Sr. Executive Supply Chain

Flipkart India Pvt. Ltd
07.2015 - 08.2016

Fulfillment Center Setup & Launch

  • Contributed to designing and setting up India’s most advanced automated FC (Hyderabad) from scratch.
  • Executed Big Billion Days (2015) post-setup with all new workforce and systems, achieving full operational readiness.
  • Implemented S2D (Stock-to-Dock) operations frameworks focusing on speed, reliability, cost efficiency, and morale.

Process Optimization & SLA Improvements

  • Reduced Dock-Stock (D2S) breach from 1.8 days → 0.2 days.
  • Improved Picking-Packing (P2PC) from 4.5 hours → 1.5 hours, Packing-Dispatch (P2D) from 120 mins → 60 mins, and Return Center breach from 19 hours → 7 hours.
  • Increased inventory space of mobile products from 11.5L → 18.7L units via bulk put-away strategy.
  • Optimized storage zones with hot-zone / normal-zone allocation, reducing Turn-Around-Time (TAT) by 70% for picking & packing.

Inventory & Vendor Management

  • Achieved 80% vendor adherence to FC delivery schedules through vendor health classification (quality, timeliness, efficiency).
  • Improved LBH (Length-Breadth-Height) capturing accuracy from 45% → 76%, reducing duplication from multiple vendor submissions.
  • Coordinated daily stock-take with Inventory team and prepared weekly RCA reports for management on excess vs. shortage.

Productivity & Workforce Leadership

  • Increased hourly pick rate from 180 → 250 pieces/hour by process redesign and workforce efficiency improvements.
  • Reduced labor costs and optimized headcount through workflow redesign.
  • Promoted 5 hourly associates to managerial roles through mentorship and performance development.
  • Managed warehouse operations across 2.5 lakh sq. ft., including receiving, storage, inventory, and distribution.

Customer Experience & Delivery Excellence

  • Reduced miss-shipments and ensured zero-expectation fulfillment from mother hub.
  • Strengthened case-pick processes and direct store delivery, enhancing customer satisfaction and operational reliability.

Warehouse Operations Manager

Sree Enterprises, C&FA for Whirlpool
07.2011 - 07.2015

Inventory & Warehouse Management

  • Oversaw inventory across multiple storage facilities, ensuring accuracy, timeliness, and quality.
  • Implemented stock location and order-picking strategies to optimize workflow, storage space, and productivity.
  • Developed inventory quality and accuracy assurance programs, increasing operational reliability.
  • Designed systems to receive and store books, journals, and other heavy goods efficiently.

Fleet & Distribution Operations

  • Coordinated both contracted transporters and company-owned trucks to ensure timely deliveries.
  • Applied operational insights to optimize third-party logistics (3PL) and internal fleet management.

Cost Optimization & Training

  • Created a training program for warehouse and delivery staff that reduced CFA cost per unit from ₹103 → ₹99.
  • Increased picking efficiencies through targeted training and workflow optimization.

Compliance & Safety

  • Maintained adherence to Health & Safety laws relevant to handling and storage of heavy goods.
  • Ensured warehouse operations complied with occupational safety standards while maintaining productivity.

Process & Systems Development

  • Developed efficient and cost-effective warehouse systems, including workflow, receiving, storage, and dispatch.
  • Provided operational insights for developing future systems and improving existing operational frameworks.
  • Oversaw office administration procedures to optimize resource utilization and ensure smooth day-to-day operations.

Education

MBA - Supply Chain Management & Operations Management

Xavier’s Institute of Business Management Studies
Hyderabad
04.2001 -

BMS-Bachelors in Management Studies - Supply Chain Management

Xavier’s Institute of Business Management Studies
Hyderabad
04.2001 -

Board of Intermediate - Science

Sri Ram College
Orissa
03-2006

High School Diploma -

Tagore Memorial High School
Orissa
04.2001 -

Skills

CORE COMPETENCIES

City-Level P&L Ownership

Dark Store Network Expansion

Workforce Management (5,000 Team)

Cost Optimization & Unit Economics

High-Volume Last Mile Operations

SOP Standardization

Demand & Capacity Planning

Productivity Optimization

Large Team Leadership

Cross-Functional Stakeholder Management

Personal Information

  • Father's Name: N. Laxminarayana
  • Date of Birth: 1989-05-07
  • Marital Status: Married

Timeline

City Head – Operations

Quick Commerce
09.2021 - Current

Ecommerce Operations Manager

Reliance Retail Ltd
10.2020 - 09.2021

Distribution Operations Manager

Pepperfry.com
08.2016 - 09.2020

Sr. Executive Supply Chain

Flipkart India Pvt. Ltd
07.2015 - 08.2016

Warehouse Operations Manager

Sree Enterprises, C&FA for Whirlpool
07.2011 - 07.2015

MBA - Supply Chain Management & Operations Management

Xavier’s Institute of Business Management Studies
04.2001 -

BMS-Bachelors in Management Studies - Supply Chain Management

Xavier’s Institute of Business Management Studies
04.2001 -

High School Diploma -

Tagore Memorial High School
04.2001 -

Board of Intermediate - Science

Sri Ram College
Phalguna NadimintiCity Head Operations