Work Type
Full timePart timeLocation Preference
On-siteHybridLocation: Noida
Open to relocation: Yes
PIUSH ARORA
Noida
Work Preference
Summary
Dynamic Sales & Category Management Leader with 17+ years of outstanding success driving high-volume distribution and revenue growth across the Paints and Building Materials industries. Proven track record of managing multi-state business portfolios up to ₹500+ Crores and spearheading high-impact product launches. Expert in scaling dealer networks and securing large-scale corporate pipelines across OEM business, commercial projects, and strategic dealer channels. Adept at driving secondary sales pull by locking in premium product specifications through deep networks of Architects, Interior Designers (AIDs), and Project Management Consultants (PMCs). A decisive P&L owner recognized for building cross-functional synergies and transforming regional territories into national market leaders.
Overview
17
17
years of professional experience
Work History
Regional Sales Manager
Merino Industries
Delhi
09.2024 - Current
- Strategic Regional Planning: Formulate and execute comprehensive regional sales strategies to drive revenue growth and expand market share across Uttar Pradesh, Uttarakhand, and Madhya Pradesh.
- Distribution & Channel Management: Build, scale, and optimise a robust dealer and distributor network for the panel products portfolio, ensuring seamless product availability and high channel engagement.
- Influencer & OEM-Driven Distribution: Partnered with Architects, Interior Designers (AIDs), Project Management Consultants (PMCs), and Original Equipment Manufacturers (OEMs) to secure high-volume product specifications in industrial, commercial, and high-end residential projects.
- New Product Launch & Market Penetration: Spearhead the market introduction and stabilisation of new product categories by conducting target market mapping and local trade marketing activities.
- Team Leadership & Performance Management: Manage, mentor, and track the performance of a multi-state field sales force to ensure the consistent alignment of regional goals with corporate objectives.
- Key Achievement: Successfully established and scaled the new product segment "Marine Board," leveraging Channel Sales and Architect, OEM specifications to drive the zone to become the leading region across India for this product line.
Regional Sales Manager
Kansai Nerolac Paints Limited
Lucknow
07.2022 - 08.2024
- Market Expansion Strategy:Developed data-driven market penetration strategies to enhance retail distribution, capture white space, and effectively counter competitor market shares, leading to increased market presence.
- Large-Scale P&L & Revenue Management:Managed end-to-end commercial operations and full profit-and-loss (P&L) responsibility for multi-hundred crore business ecosystem in UP East territory, driving profitability and market leadership.
- Commercial Operations & Logistics Optimization:Supervised depot management and stock forecasting, aligning supply chain operations to achieve high product fulfilment rates, ensuring customer satisfaction and operational efficiency.
- Key Achievement: Strategically managed a massive portfolio of 500+ Crores, making UP East the largest and highest-performing region for Nerolac across India.
Category Lead
Dalmia Bharat (Hippo Stores)
Delhi
07.2020 - 06.2022
- Strategic Sourcing & Vendor Alliances: Negotiated high-value commercial agreements, pricing structures, and margin definitions with top-tier paint manufacturers and suppliers to maximise business profitability.
- End-to-End Category Governance: Governed product lifecycle management, range architecture, and overall category growth blueprints for the paints division within the corporate business framework.
- Merchandising & Planogram Execution: Developed retail merchandising strategies and targeted consumer pricing matrices to elevate visual appeal and optimise on-floor conversions across store footprints.
- Cross-Functional Synergy Management: Partnered closely with digital marketing, operational supply chains, and store management teams to align promotional campaigns with live inventory availability.
- Key Achievement: Recognised and rewarded for building and sustaining the highest profitability category within the corporate business framework.
Senior Sales Manager
Kansai Nerolac Paints Limited
Ghaziabad
09.2016 - 06.2020
- Team Leadership: Led and trained regional sales teams to increase brand presence and meet company growth targets.
- Dealer Network Growth: Focused on adding new retail dealers to the network to expand market reach across the region.
- Dealer Engagement: Managed retention and reward programs for active retailers to increase regular business orders.
- Machine Placement Strategy: Supervised the installation of tinting machines at retail counters to secure long-term dealer loyalty and boost premium paint sales.
- Key Achievement: Honoured with the national award for achieving the Highest Channel Expansion and Tinting Machine Penetration in India.
Area Sales Manager
Berger Paints India Limited
Delhi
03.2013 - 08.2016
- Dealer Network Management: Managed the dealer network and demand creation across the competitive South Delhi market.
- Contractor Loyalty Programmes: Ran engagement and reward programmes for painters and contractors to increase retail sales volume.
- Depot & Supply Chain Operations: Oversaw depot inventory, stock supply, and payment credit timelines to ensure smooth daily operations.
- Key Achievement: Guided the assigned depot to achieve the prestigious status of Highest Growing Depot consecutively for 2 years in Delhi.
Senior Sales Officer
Asian Paints
Kanpur
07.2009 - 02.2013
- Frontline Volume Generation: Owned primary and secondary sales targets through consistent retail market beats, immediate issue resolution, and daily client servicing.
- Retail Footprint Expansion: Identified and onboarded new retail accounts in unrepresented pockets to widen the active dealer network base.
- In-Store Branding Execution: Executed visual merchandising and point-of-sale displays at retail outlets to maximise on-shelf visibility.'
- Key Achievement: Earned coveted "On-the-Spot" Recognition along with multiple performance certificates for aggressive retail channel expansion.
Education
MBA - Marketing
Indira Group of Institutes
Pune01-2009
BBA -
Bundelkhand University
Jhansi01-2007
Class XII (Senior Secondary) -
Christ the King College (CKC)
Jhansi01-2004
Class X (Secondary) -
Christ the King College (CKC)
Jhansi01-2002
Skills
- P&L & Portfolio Management (₹500 Cr)
- Channel Expansion & Dealer Penetration
- Category Management & Sourcing
- Depot & Supply Chain Operations
- Trade Marketing & Loyalty Programs
- Strategic Sales Leadership
- Influencer Marketing (AIDs & PMCs)
- New Product Launches & Scale-Up
- Multi-State Team Governance
- B2B, OEM & Key Account Management
Timeline
Regional Sales Manager
Merino Industries
09.2024 - Current
Regional Sales Manager
Kansai Nerolac Paints Limited
07.2022 - 08.2024
Category Lead
Dalmia Bharat (Hippo Stores)
07.2020 - 06.2022
Senior Sales Manager
Kansai Nerolac Paints Limited
09.2016 - 06.2020
Area Sales Manager
Berger Paints India Limited
03.2013 - 08.2016
Senior Sales Officer
Asian Paints
07.2009 - 02.2013
MBA - Marketing
Indira Group of Institutes
BBA -
Bundelkhand University
Class XII (Senior Secondary) -
Christ the King College (CKC)
Class X (Secondary) -
Christ the King College (CKC)