Summary
Overview
Work History
Education
Skills
Websites
Employment Type
Accomplishments
Projects And Certifications
Timeline
Generic
Piyush Gupta

Piyush Gupta

Senior Analyst - Digital Marketing
Bhubaneswar

Summary

Achievements include increasing intended traffic, market penetration and brand recognition and overall website heath score, with targeted and highly successful strategies. I have to expertise of both increasing the organic reach as well as improve the overall health and hygiene of the website.

Overview

3
3
years of professional experience

Work History

Senior Digital Marketing Analyst

HighRadius
12.2022 - Current
  • Performed Biweekly TechSEO audits and Increased the website health score from 57 to 98 within 1 Quarter.
  • Generated reports to monitor and analyze website performance, search engine rankings, and domain authority.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Performed keyword research, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Created detailed SEO outline for content writers to work upon.

Digital Marketing Intern

HighRadius
06.2021 - 12.2022
  • Keyword Farming - Research of all possible keywords under the B2B Accounts Receivable domain.
  • CRO Experiment - Building hypothesis that can help in increasing MQL+ Google Ads- Have actively analyzed the strategy used by competitor and also suggested ad copies for paid campaign
  • Internal Linking- Built a smooth flow of links from pillar pages across website LP Designing - Played an important role in establishing the layout of LP pages
  • Tech SEO - Created various reports and optimized TechSeo for overall website

Education

B Tech - Mechanical Engineering

ITER

Skills

    Data Analytics

undefined

Websites

Employment Type

FULL TIME

Accomplishments

    I was awarded the "Award of Applause 2023" for my dedication and goal oriented work.

    Successfully Improved the website Health from 57 to 98 in a time span of 3 months.

    Created a complete keyword universe for a new product which was added to our existing portfolio and scaled content marketing to generate pure organic traffic.

Projects And Certifications

  • Have multiple CXL certifications - Content Marketing Research, Scaling Content Marketing, Technical SEO, Advance Google Sheets.
  • Have done internship in Volkswagen for 2 months
  • Gained knowledge while working in a monolithic industry., 30 Days, 08/01/20 - 09/01/20
  • Ranked 6th in OJEE(Odisha Joint Entrance Examination).
  • Bagged a certificate in the sport of football while playing for my branch.

Timeline

Senior Digital Marketing Analyst

HighRadius
12.2022 - Current

Digital Marketing Intern

HighRadius
06.2021 - 12.2022

B Tech - Mechanical Engineering

ITER

Similar Profiles

CREATE PROFILE
Piyush GuptaSenior Analyst - Digital Marketing