Piyush Gupta
Senior Analyst - Digital Marketing
Bhubaneswar
Summary
Achievements include increasing intended traffic, market penetration and brand recognition and overall website heath score, with targeted and highly successful strategies. I have to expertise of both increasing the organic reach as well as improve the overall health and hygiene of the website.
Overview
3
3
years of professional experience
Work History
Senior Digital Marketing Analyst
HighRadius
12.2022 - Current
- Performed Biweekly TechSEO audits and Increased the website health score from 57 to 98 within 1 Quarter.
- Generated reports to monitor and analyze website performance, search engine rankings, and domain authority.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed keyword research, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Created detailed SEO outline for content writers to work upon.
Digital Marketing Intern
HighRadius
06.2021 - 12.2022
- Keyword Farming - Research of all possible keywords under the B2B Accounts Receivable domain.
- CRO Experiment - Building hypothesis that can help in increasing MQL+ Google Ads- Have actively analyzed the strategy used by competitor and also suggested ad copies for paid campaign
- Internal Linking- Built a smooth flow of links from pillar pages across website LP Designing - Played an important role in establishing the layout of LP pages
- Tech SEO - Created various reports and optimized TechSeo for overall website
Education
B Tech - Mechanical Engineering
ITER
Skills
Data Analytics
Gap Analysis
Keyword Research
KPI Reporting
Content Development
Web Site Architecture Brainstorming
Google Analytics
Market Research and Analysis
Search Tracking and Reporting
SEO Strategies
Keyword Analysis
Keyword Optimization
Employment Type
FULL TIME
Accomplishments
I was awarded the "Award of Applause 2023" for my dedication and goal oriented work.
Successfully Improved the website Health from 57 to 98 in a time span of 3 months.
Created a complete keyword universe for a new product which was added to our existing portfolio and scaled content marketing to generate pure organic traffic.
Projects And Certifications
- Have multiple CXL certifications - Content Marketing Research, Scaling Content Marketing, Technical SEO, Advance Google Sheets.
- Have done internship in Volkswagen for 2 months
- Gained knowledge while working in a monolithic industry., 30 Days, 08/01/20 - 09/01/20
- Ranked 6th in OJEE(Odisha Joint Entrance Examination).
- Bagged a certificate in the sport of football while playing for my branch.
Timeline
Senior Digital Marketing Analyst
HighRadius
12.2022 - Current
Digital Marketing Intern
HighRadius
06.2021 - 12.2022
B Tech - Mechanical Engineering
ITER