Piyush Pradhan
Gurgaon
Summary
Dynamic Product Marketing Manager with proven success in executing live trials and optimizing vehicle allocation. Expertise in campaign management and profitability analysis drives impactful market penetration strategies.
Overview
2
2
years of professional experience
Work History
Product Marketing Manager - Live Trials
VE Commercial Vehicle Ltd
Gurgaon
10.2024 - Current
- Executed live trials across segments, converting them into orders efficiently.
- Ensured optimal allocation and availability of trial/demo vehicles for effective usage.
- Facilitated resale and liquidation processes for demo and unproductive vehicles.
- Guided and coached Profitability Champions and Field Executives through performance reviews.
- Engaged with drivers to enhance vehicle performance and increase customer confidence.
- Collaborated with sales and service teams to maintain reporting accuracy and timely MIS.
Regional Marketing Manager
VE Commercial Vehicle Ltd
Noida
09.2023 - 09.2024
- Aligned marketing initiatives with business goals through collaboration with sales teams.
- Organized promotional events showcasing new commercial vehicles to boost visibility.
- Analyzed competitor activities, refining marketing strategies and messaging for enhanced precision.
- Identified target markets for specific products by working closely with the sales team.
- Managed regional marketing budgets, ensuring alignment with organizational objectives.
- Coordinated cross-functional teams to execute marketing projects efficiently.
Education
MBA - Sales And Marketing
International Management Institute
Bhubaneswar03-2023
B-Tech - Mechanical Engineering
SRM Institute of Science And Technology
Chennai04-2020
Skills
- Campaign and budget management
- Cross-functional teamwork
- Adaptability to change
- Marketing analytics and content strategy
- Product marketing and profitability analysis
- Market penetration strategies
- Social media marketing
- ROI calculations and performance metrics
- Cross-departmental alignment
- Content marketing
Timeline
Product Marketing Manager - Live Trials
VE Commercial Vehicle Ltd
10.2024 - Current
Regional Marketing Manager
VE Commercial Vehicle Ltd
09.2023 - 09.2024
MBA - Sales And Marketing
International Management Institute
B-Tech - Mechanical Engineering
SRM Institute of Science And Technology