Piyush Rastogi
Salesforce Marketing Cloud Architect
Noida
Summary
Over 14+ years of rich experience including 10+ years in Salesforce Marketing Cloud (SFMC).
Accomplished Salesforce Marketing Cloud Technical Architect with extensive experience at Stellantis, Capgemini, and EPAM Systems. Expertise in designing scalable Salesforce solutions and advanced marketing cloud administration, leading to significant improvements in development processes. Proven ability to manage client interactions effectively while delivering high-quality technical solutions. Core competencies include data modeling, business process mapping, and cost estimation, with a focus on driving innovative Salesforce implementations that align with business objectives.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Salesforce Technical Architect
Stellantis
10.2021 - 12.2024
- Responsible for the detailed design of technical solutions, Proof-of-Concepts (POC), prototyping and documentation of the technical design
- Perform advanced marketing cloud administration (Salesforce release and patches, User management, workflow and approval rules, Permission Sets etc.)
- Continuous improvement of development processes for the platform implementations using industry-standard and emerging practices like Agile, Continuous Integration, etc
- Collaborate with Business Analysts/Salesforce Administrators/Business Leaders in tailoring solutions that meet business needs using agile/iterative development process
- This role will implement solutions through a combination of Salesforce configuration, and custom development
- This role will be also work with Salesforce support, Security, Network and Infrastructure teams to resolve critical issues
- Architectural roadmap for the implementations within the practice
- Create feasible, scalable and maintainable Salesforce solutions that meet the business goals
- Oversee projects/implementations to ensure compliance to the architecture roadmap
- Contribute to overall code quality by performing design and code reviews for of the team
Manager
Capgemini
01.2018 - 10.2021
- Client Interaction, Scrum meeting, Requirement Gathering, Solution Architect, Documentation (SoW, RFP), Team handling, Account setup, Design & Implementation, Delivery
- Facilitation and Integration of the RFP/RFI responses, overall solution construct and pricing using agile methodology
- Responsible to drive & work closely with the sales, solutions and delivery team to create winning proposals
- Analyze and document Risks, Assumptions, In-scope and Out of scope functionality of application and deliverable in response to RFP
- Create overall solution architect of marketing cloud integration with Sales cloud and other CRM
- Technical Environment: Salesforce Marketing Cloud, Email Studio, Automation Studio, Journey Builder, Mobile Studio (sms and push), Advertisement Studio, Content Builder, Contact Builder, Cloud Connector / Cloud Integration, Salesforce CRM, AMP Script, API, Custom Reports using AMP Script, SAP, Audience Studio (Salesforce DMP)
- Onsite Visited Sydney during Monopoly campaign in McDonalds
- Conduct L1 and L2 Interviews and provide training to new resources
Senior Software Engineer
EPAM Systems
09.2017 - 12.2017
- Same as Above
- Technical Environment: Same as Above
Digital Marketing Consultant
Monnet digital India (P) Ltd
01.2014 - 08.2017
- Develop & maintain large volume of deadline driven Email/SMS campaign, Reviewed Email campaigns for brevity & accuracy of information, Monitoring Nagios alert & taking immediate action on programs failure, Client communication, Track & maintain new implementation, Stakeholder meetings, Interacting with On-Shore team for customization & Enhancement, Effectively communicate between technical, operational & strategic group, Worked on Case, Create document of solution & workflows, Training to internal teams
- Technical Environment: Salesforce Marketing Cloud, SQL Server, AMP Script, SFMC Administration
Team Leader
Dimension India Pvt Ltd
07.2012 - 11.2013
- Managing a team of 14 TSE’s in my role as a Team Lead
- Involved in Selection, Training and on boarding of new hires
- Testing different vendors, deploying, creating connections, testing calls
- Checking quality of calls, routes, and rates with vendors
- Frequent Rates amendments in PortaOne after receiving rates sheet from vendors
- Routing calls as per quality of service, rates, block/unblock vendors for specific region
- Technical Environment: PortaOne Switch
Customer Support Executive
HCL
05.2009 - 01.2010
- KRA includes L1 support to UK customers for Landline phone and Broadband
- Technical Environment: NA
Technical Support Executive
IBM
10.2008 - 04.2009
- KRA includes L1 support to UK customers for broadband technical issues
- Technical Environment: NA
Education
Master of Computers Application -
Bachelor of Computer Application -
Skills
- Data Modelling
- Business process mapping
- Best practices and standards
- Cost estimation and budgeting
Certification
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Administrator
- Datorama Certified Champion
Hobbies
- English
- Hindi
Timeline
Salesforce Technical Architect
Stellantis
10.2021 - 12.2024
Manager
Capgemini
01.2018 - 10.2021
Senior Software Engineer
EPAM Systems
09.2017 - 12.2017
Digital Marketing Consultant
Monnet digital India (P) Ltd
01.2014 - 08.2017
Team Leader
Dimension India Pvt Ltd
07.2012 - 11.2013
Customer Support Executive
HCL
05.2009 - 01.2010
Technical Support Executive
IBM
10.2008 - 04.2009
Master of Computers Application -
Bachelor of Computer Application -
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