Piyush Kumar Jha
GURUGRAM
Summary
Strategic business leader with over 7 years of experience in scaling education businesses and achieving significant revenue growth. Currently driving Adda Education's offline UPSC expansion from ₹6 Cr to over ₹30 Cr ARR across 10 centres while ensuring 20%+ direct margins. Previously managed a ₹46 Cr P&L at Unacademy, resulting in a 60% reduction in GTM spend and a 31% increase in revenue. Expertise in P&L management, operational excellence, and building high-performing teams to deliver measurable results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Director, Strategy & Special Projects
Adda Education
Gurgaon
03.2025 - Current
- Led org-wide strategic priorities, focusing on hiring strategy, vendor rationalisation, and centre expansion across India to align resources with growth objectives.
- Built cross-functional leadership forums, achieving 95% alignment on strategy, hiring, infra, and city ops; accelerated execution by 30% through monthly CXO reviews.
- Drove internal capability development and governance initiatives, improving team productivity by 25% and reducing attrition by 15%.
- Streamlined academic delivery operations across 4 verticals; improved process efficiency by 40%.
- Developed and monitored business continuity plans for new offline centres, including emergency protocols, infrastructure risk tracking, and compliance SOPs to ensure operational resilience.
- Automated business reporting and dashboarding, reducing manual effort by 70% and increasing visibility for CXOs.
- Executed outreach campaigns across universities and UPSC partners, achieving 50+ media mentions and 2M+ impressions, positioning Adda Education as a top offline coaching brand.
Associate Director - Chief of Staff
Unacademy
Bangalore
11.2023 - 02.2025
- Steered strategy with CEO, leadership, and senior stakeholders on business roadmap, aligning key objectives with overall business goals.
- Led overall business operations, encompassing strategic planning, sales, and finance for UPSC offline business, driving operational excellence.
- P&L responsibility, managing an overall budget of 46cr.
- Optimised the overall GTM spend by 60%, leading to growth in net revenue by 31% over 3 quarters.
- Increased product SKU from 5 to 9, introducing new revenue streams and optimising capacity utilisation.
- Improved the overall ROI of GTM spending from 0.8 to 1.5 across 16 traction channels by improving cost allocation and effective utilisation of resources.
Associate Director
Newton School
Bangalore
05.2023 - 10.2023
- Strategic expansion of corporate partnership initiatives, resulting in a 36% increment in partnership portfolio and a 43% increase in revenue over 2 quarters and successful transactions with 8 Cr.
- Developed and nurtured relationships with C-level executives and senior leaders at corporate partners, achieving a 20% increase in repeat clients.
- Managed partnership budgets and allocated resources to maximize ROI by 28% and enhance cost-effectiveness by 18%.
- Defining monthly and quarterly targets for the B2B Sales Team, resulting in a BD pipeline of 4 Cr/Quarter.
- Planned, budgeted, tracked, and optimized costs, reducing cost of acquisition to less than 5% of revenue.
- Cultivating relationships to facilitate seamless onboarding, transitions, and a 40% increase in repeat partnerships.
Associate Senior Manager / Manager, Strategy & Planning
BYJU'S
Bangalore
03.2020 - 05.2023
- Managed a team of 6 managers and 60 associates; delivered ₹25 Cr+ in direct GMV with 100% KPI adherence.
- Led transition from LeadSquared to Salesforce, reducing account TAT from 3 days to minutes and improving top-line by 200% in 6 months.
- Scaled loyalty and renewal operations for 5,000+ users, achieving 25% growth and 4.5% profit uplift.
- Executed targeted up-sell and cross-sell campaigns, generating 7% incremental revenue.
- Conducted Pareto analysis to automate key ops processes, enhancing operational efficiency by 60%.
- Designed and implemented quarterly business roadmaps, optimizing budget, resource planning, and performance tracking across Disney K-3 and Trials.
Strategic Analyst Intern
Mother Dairy
Delhi
04.2019 - 06.2019
- Identified causes for declining market share of Dailycious in central Kolkata and implemented measures, achieving 13% increase in order volume and onboarding new third-party vendors, contributing 1.6 CR in GMV annually.
- Analyzed retail and vendor distribution network for liquid milk sales in central Kolkata, mapping 1000+ vendors and reducing vendor supply TAT by 20%.
- Analyzed market trends to inform product development strategies at Mother Dairy.
- Collaborated with cross-functional teams to enhance operational efficiency in dairy production.
- Developed reports on consumer behavior to guide marketing initiatives and product launches.
Education
PGDM - Management, Marketing and Operations
IMT Ghaziabad
Ghaziabad03-2020
Bachelor of Technology - Electronics and Instrumentations
Manipal Institute of Technology
Manipal01.2017
Skills
- Problem solving
- Business strategy
- Business development
- Market analysis
- P&L management
- Financial planning
- Budget control
- Salesforce integration
- Cross-functional leadership
- Stakeholder engagement
- Decision-making
- Business analytics
- Strategic planning
- Partnership development
- Market analysis
Hobbies and Interests
- Part of the Cricket and Volleyball Team, IMT Ghaziabad, 01/01/18 - 12/31/20
- Won the Inter Section Cricket Competition, M.I.T., Manipal, 01/01/13 - 12/31/14
- Captain of the Kendriya Vidyalaya C.T.P.S. school volleyball team, 2010
Certification
- Excel Skills for Business: Advanced, Macquarie University, 01/01/20
- Google Digital Sales certification, 01/01/18
- Data Science for Business Leaders, Datacamp, 01/01/19
- Advanced Google Analytics certification, 01/01/19
- Design Thinking and Innovation, IIT B, 01/01/19
Extracurricular Activities
Category Head, HR&OB Club, IMT Ghaziabad, 01/01/19 - 12/31/20, Strengthened the alumni network by setting up online engagements, increasing the outreach by 30%. Category Head Infodesk, Revels'16, 03/01/16, Handled a Team of 60 students, managed resource allocation and oversaw the overall revenue generation for the annual cultural fest with a footfall of 7000+. Coordinator Infodesk, TechTatva'15, 10/01/15, Handled a Team of 30 students from 1st and 2nd year and took care of resource allocation and money collection for the annual Technical fest.
Personal Information
Hobbies: Cricket, Volleyball, Wikipedia, Puzzle solving, Bowling, Pool
References
References available upon request.
Timeline
Director, Strategy & Special Projects
Adda Education
03.2025 - Current
Associate Director - Chief of Staff
Unacademy
11.2023 - 02.2025
Associate Director
Newton School
05.2023 - 10.2023
Associate Senior Manager / Manager, Strategy & Planning
BYJU'S
03.2020 - 05.2023
Strategic Analyst Intern
Mother Dairy
04.2019 - 06.2019
PGDM - Management, Marketing and Operations
IMT Ghaziabad
Bachelor of Technology - Electronics and Instrumentations
Manipal Institute of Technology