POOJA PRABHU
Mumbai
Summary
Head of brand services with extensive experience in leading cross-functional teams and executing integrated marketing campaigns for high-profile brands. Demonstrated success in managing P&L, driving business growth, and fostering long-term client partnerships. Expertise in end-to-end production, digital marketing, and influencer campaigns, emphasizing quality control and operational excellence. Skilled in client servicing, stakeholder management, and developing innovative brand solutions.
Overview
18
18
years of professional experience
Work History
Head of Brand Services
MADISON WORLD PVT. LTD.
Mumbai
11.2023 - 12.2025
- Led a 20-member team across Mumbai, Delhi and Bangalore delivering integrated campaigns for brands like Asian Paints, Godrej Properties, Amaron and LuvLap
- Owned end-to-end production lifecycle across digital, content and influencer campaigns ensuring on-time and on-budget execution
- Managed P&L of ₹12.5 Cr, driving renewals, upsell and long-term client partnerships
- Established delivery frameworks, timelines and quality control systems across multiple concurrent campaigns
- Acted as primary client partner managing senior stakeholders and aligning business objectives with execution
Independent Brand Consultant
09.2022 - 10.2023
- Led a ₹10 Cr Amazon Fashion project for Pinkvilla from ideation to execution including production and delivery
- Worked with Pinkvilla Media and SHV on brand integrations and content strategy
- Collaborated with cross-functional teams including programming, legal, finance and production for seamless delivery
Lead Creative Solutions
QYUKI DIGITAL MEDIA
09.2021 - 08.2022
- Led production of integrated campaigns across beauty, FMCG, finance and lifestyle categories
- Managed creators, writers and production teams ensuring campaign execution and performance tracking
- Developed brand pitches and oversaw execution across digital platforms
Head Content Strategy & Brand Solutions
UNYQUE (Bosch & Ferns)
03.2020 - 10.2020
- Led content strategy, campaign delivery and business development initiatives
- Managed client relationships, pitches and ensured delivery against timelines and KPIs
- Drove influencer and social campaigns aligned with brand positioning
Creative Lead
DAINIK JAGRAN / MID-DAY / RADIO CITY
05.2016 - 03.2020
- Led video production, branded content and digital strategy across multiple platforms
- Managed teams of producers, writers and editors delivering daily content and campaigns
- Handled monetisation strategies and brand partnerships
Creative Director
BLUEWHALE ENTERTAINMENT
03.2015 - 03.2016
- Led production and post-production of digital content, documentaries and ad films
- Managed artists, shoots and final delivery of projects
Deputy Manager
MOBILART MOBILITY SOLUTIONS
06.2014 - 02.2015
- Managed campaign ideation, client pitching and execution of shoots and events
- Handled pre-production planning and delivery within budget
Senior Producer
ZOOM ENTERTAINMENT NETWORK
05.2011 - 01.2014
- Produced award-winning lifestyle shows including Page 3
- Handled large-scale productions and celebrity-led content
Producer
MTV INDIA
07.2007 - 04.2009
- Produced flagship shows including Roadies and Super Select
- Managed shoots, edits and production execution
Education
MBA -
B.Sc - Zoology/Marine Fishery
Diploma in Graphics & Cinematic -
Skills
- End-to-end production and campaign delivery
- Client Servicing and Stakeholder Management
- P&L ownership and business growth
- Integrated Marketing (Digital, Content, Influencer)
- Cross-functional Team Leadership
- Vendor and partner management
- Process and Operational Excellence
- Client relationship management
- Project management
- Campaign strategy
- Brand development
- Performance tracking
- Digital marketing
- Content production
- Cross-functional collaboration
- Budget management
- Influencer marketing
- Team leadership
- Stakeholder engagement
- Quality control
- Creative problem solving
- Data analysis
- Communication skills
- Problem-solving
- Leadership
- Team building
- Team leadership and motivation
- Commitment to excellence
- Public speaking
- Analytical and critical thinking
Websites, Portfolios and Profiles
prabhupooja7.wixsite.com/poojaprabh
Languages
English
Advanced
C1
Hindi
Advanced
C1
Marathi
Advanced
C1
Timeline
Head of Brand Services
MADISON WORLD PVT. LTD.
11.2023 - 12.2025
Independent Brand Consultant
09.2022 - 10.2023
Lead Creative Solutions
QYUKI DIGITAL MEDIA
09.2021 - 08.2022
Head Content Strategy & Brand Solutions
UNYQUE (Bosch & Ferns)
03.2020 - 10.2020
Creative Lead
DAINIK JAGRAN / MID-DAY / RADIO CITY
05.2016 - 03.2020
Creative Director
BLUEWHALE ENTERTAINMENT
03.2015 - 03.2016
Deputy Manager
MOBILART MOBILITY SOLUTIONS
06.2014 - 02.2015
Senior Producer
ZOOM ENTERTAINMENT NETWORK
05.2011 - 01.2014
Producer
MTV INDIA
07.2007 - 04.2009