Poorva Bansal
Gurgaon
Summary
Accomplished Project Manager with 9+ years in the IT industry, adept in fraud analytics, data-driven decision making and team management. With expertise in Python and SQL, I have consistently enhanced client satisfaction and operational efficiency across diverse domains, including Banking, Media and FMCG. Driven by a strong affinity for data analysis, I have a proven track record of delivering impactful solutions on time, tackling complex business challenges through advanced analytical techniques. Known for excellent communication skills and adaptability to new technologies, I am eager to take on greater responsibilities, balancing attitude and aptitude to deliver exceptional results.
Overview
13
13
years of professional experience
Work History
Project Manager
EXL Services Pvt Ltd
Gurgaon
04.2022 - Current
- Developed fraud prevention strategies for a banking client to reduce fraud across digital products
- Designed process flows to format and update transaction data for stakeholders, integrating custom features based on fraud patterns for comprehensive analysis
- Detected missed fraud using machine learning algorithms, resulting in a 10% to 30% reduction in fraud-related losses. This process included data cleaning, feature engineering, hyperparameter tuning, and model validation
- Created dashboards to monitor fraud patterns and identify key contributors to increased frauds or claims
- Monitored fraud rules, recommending adjustments for impact analysis
- Implemented fraud rule tags to categorize and analyze each rule by fraud type, such as account takeovers
Sr. Data Scientist
Sagacito Technologies
Gurgaon
12.2017 - 03.2022
- Optimized sales and pricing for media clients using Python and Excel
- Enhanced TV ad revenue dashboards and sales grids
- Analyzed revenue and market share for print clients and major advertisers
- Built a media intelligence platform to track ad spend across industries
- Forecasted FMCG sales, optimized discounting, and assessed promotion impact
- Drove revenue growth for a print client to boost market share
- Scraped news/Twitter feeds for event/launch leads
- Developed collaborative filtering product recommendations
Business Head
TnTP Ads
Delhi
02.2017 - 12.2017
- Conducted market research and implemented insights to drive business development and growth
- Developed marketing strategies for market expansion, and coordinated with teams for project execution
- Prepared client proposals and supported digital marketing for social presence
Data Scientist
IBM Deutschland Research & Development GmbH
Stuttgart
07.2015 - 06.2016
- Elicited requirements and provided analytical solutions to real-life data science problems using end-to-end analytics to derive insights
- Worked on IBM Bluemix’s Data Analytics platform, combining Jupyter notebooks and Spark
- Applied analytics to discover patterns and correlations in historical data, including data preparation, analysis and visualization using Python
- The work showcased IBM's Data Analytics service to attract data scientists
Software Engineer
HCL Technologies Ltd
Noida
10.2011 - 09.2013
- Gathered requirements to analyze and develop Java components for management and e-commerce clients
- Conducted trial runs, unit testing and code reviews to ensure functionality
- Maintained workflow charts and documentation to ensure clear understanding of business requirements
- Led knowledge transition sessions, managed project onboarding, and oversaw knowledge repository and mapping
Education
Executive MBA - Business Analytics
NMIMS
Mumbai03-2022
Master of Science - Research in Computers & Systems Engineering
TU Ilmenau
Germany07-2016
Bachelor of Computer Applications - Computer Science
VIPS
Delhi08-2011
Skills
- Fraud Analytics
- Data and Business Analytics
- Product Development and Management
- Machine learning
- Client relations
- Team management
- Python
- SQL
- PySpark
- Tableau
- PowerBI
- Excel
- Powerpoint
Accomplishments
- Received 'The Pioneer Award' in Q4 2023 from EXL Services
- Received 'The Analytics Oscar Award' in Q4 2022 from EXL Services
- Awarded as the 'Most Dependable Employee in 2019 from Sagacito Technologies
- Received a mid-year hike for my exceptional performance in the project in 2018 from Sagacito Technologies
- Appreciation letter on successful completion of project in 2015 from IBM, Germany
- Awarded as the "Best New Joinee" in 2012 from HCL Technologies Ltd
Timeline
Project Manager
EXL Services Pvt Ltd
04.2022 - Current
Sr. Data Scientist
Sagacito Technologies
12.2017 - 03.2022
Business Head
TnTP Ads
02.2017 - 12.2017
Data Scientist
IBM Deutschland Research & Development GmbH
07.2015 - 06.2016
Software Engineer
HCL Technologies Ltd
10.2011 - 09.2013
Executive MBA - Business Analytics
NMIMS
Master of Science - Research in Computers & Systems Engineering
TU Ilmenau
Bachelor of Computer Applications - Computer Science
VIPS
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