Poorvi Jain

Enterprise Account Management

• Key POC for Zomato, Swiggy & ONDC, making up ₹372cr of annual sales, 70% of total business.
• Increased visibility by offers, ads, organic listings leading to 25% revenue growth on the platforms over 14 mos.
• SPOC for key a/cs, such as Pepsi, AmazonPay, GooglePay and major private Indian banks.

Store Growth Strategist

• Lead for ensuring same-store sales grow from 25L to 30L+ monthly sales; successfully implemented for 13 stores.
• Identified 29 poor-performing stores and initiated corrective actions to up their sales by up to 120%.
• Identified super-performing stores and took remedial measures to ensure effective load management.

Sampling Manager

• Led 110+ sampling activities over 3y, generating ₹82L in direct revenues while delivering free samples worth ₹16cr.
• Generated tens of lakhs of impressions at zero cost on social media, through customers posting about the freebies.

Influencer Marketing

• Released 430+ videos on IG/YT and 2000+ via agencies, maintaining a low CPV of 0.16, indicating high engagement.
• Spearheaded campaigns: identified influencers, negotiated terms, locked scripts, arranged delivery, oversaw edits & feedback.

Marketing and Media Generalist

• Leveraged in-app credits from Flipkart, Cred, Paytm, PhonePe, etc., to achieve a 4.1X ROI and generate ₹3.2cr in sales within a year.
• Primary contact for celebrity advertorials and photos/video shoots for menus and digital media.

People Experience

• Conducted daily onboarding process for 125+ new joiners of all regions.
• Digitally streamlined the document procurement process for existing employees.

Financial Analysis

• Executed financial, LBO and DCF modelling to identify substandard businesses.
• Created investment reports to facilitate business planning and decision-making.