Prabuddha Sachan
Kanpur
Summary
Key Accounts Executive with 10+ years of experience in strategic planning, negotiation, and problem-solving. Strengths in client relationship management, clear communication, and expectation management. Track record of exceeding client goals through disciplined account execution.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Assistant Manager
SCIMPLIFY
06.2026 - Current
- Built food ingredients business for fruit pulps, pastes, concentrates, milk products and other food ingredients
- Working with the customers like Dabur, Kwality Walls, Vaadilal, Tata Consumer, Reliance Consumer, Britannia, HUL, AMUL and many more.
- Negotiated supplier terms to maintain product quality and punctual delivery.
- Monitored competitors and adjusted sales tactics to stay ahead in market.
- Analysed trends and customer needs to guide product development and positioning.
- Coordinated with production teams on corrective actions to reduce waste.
- Collaborated with research and development to refine formulations as per customised requirement from our customers.
Key Account Manager
Grain N Grace + MATRIX
01.2025 - 06.2026
- Managed portfolio of over 50 key accounts, initiating plant operations and establishing processes from the ground up.
- Cultivated strategic relationships with key accounts in North India, fostering customer loyalty and enhancing satisfaction.
- Directed development of bakery mixes, bread ingredients, flavours, and seasonings, ensuring alignment with client needs.
- Worked with clients such as Bonn, Bimbo, Gomti Group, Kalory Group, and Namaste India and savoury clients such as Baba Biryani.
- Managed logistics and distribution for North India for North India.
- Worked on products such as Bakery and Food Ingredients, including cake premixes, bread improvers, and flavours.
- Worked with clients such as Bonn, Bimbo, Gomti Group, Kalory Group, and Namaste India and savoury clients such as Baba Biryani, .
- Major target customer segments include the bread, biscuit, bakery, savoury and ice cream industries.
Key Accounts Executive
MOHAN IMPEX
New Delhi
02.2024 - 11.2024
- Developed and maintained relationships with key accounts to drive sales growth to monthly sales of up to 65 lakhs from scratch.
- Managed key accounts across North India for food processing companies, establishing strong foundations for long-term partnerships.
- Collaborated with reputed clients including Anmol Rusk, Priyagold, Veeba, and MARIO RUSK, enhancing client satisfaction and retention.
- Negotiated pricing and contracts with customers, optimising revenue potential through strategic deal structuring.
- Introduced a new range of food additive products to the market, such as food starches, emulsifiers, gluten, preservatives, and other speciality raw ingredients.
Assistant Manager
DeHaat
Gurugram
07.2022 - 12.2023
- Directly co-ordinated with customers and vendors across India for sourcing and smooth operations, along with every ERP activity for customers, to generate a monthly revenue of 4.5 crore.
- Managed B2B business procurement and manufacturing operations of processed (IQF, canned, fruit pulps, and paste), and fresh fruit and vegetables.
- Assisted in developing operational strategies that enhanced efficiency and productivity across procurement and manufacturing operations.
- Identified new business opportunities for canned and frozen products through market research and competitive analysis, contributing to expanded product offerings.
- Introduced a PAN India HoReCa distribution channel for frozen and canned products.
- Implemented quality standards that ensured consistent company representation across all distribution channels.
Area Sales Manager
Grain N Grace
UP & UK
11.2020 - 06.2022
- Increased monthly sales average from ₹1.50 lakh per month (I month) to ₹54 lakhs per month
- Launched company products (B2B) in UP & UK markets, leading a team of four to drive sales growth
- Established comprehensive sales operation from inception, focusing on strategic planning and execution.
- Developed a robust distribution network, utilising strong listening, presentation, and closing skills to enhance sales performance against dominant competitors
- Worked closely with senior management and R&D department to develop and market new products into traditional distribution network channels in industrial goods market
- Expanded marketing reach of company products into emerging digital and online platforms, increasing visibility and engagement
- Developed innovative concepts for targeted marketing campaigns, leveraging social networks and viral strategies.
- Attended meetings with client and stakeholders to build relationships and secure sound deals
- Assisted in recruiting, onboarding and training junior business development employees
Business Development Officer
Crust N Crumb
UP Eastern
07.2016 - 10.2020
- Developed and implemented sales plans to expand the customer base, and increase customer retention.
- Expanded the customer base within the assigned territory, increasing average monthly sales from 2 lakhs to 18 lakhs.
- Identified client goals and developed tailored strategies to meet objectives
- Collaborated with local distributors on strategic initiatives to enhance market presence
- Utilised food technical skills to develop customised products for key account clients
- Represented company in national events like AAHAR (Delhi) & International Foodtech Fair (Kolkata) for 3 consecutive years.
Intern- Analyst
TÜV SÜD SOUTH ASIA
08.2015 - 12.2015
- Conducted shelf life testing to evaluate product stability over time for under-trial products, contributing to informed product development decisions
- Compiled project report on nutritional, mycotoxin, and UPLC parameters across different samples to provide insights for product enhancement
- Tested and analysed food samples for nutritional and quality attributes to ensure compliance with industry standards
Education
B.Tech - Food Technology and Management
National Institute of Food Technology Entrepreneurship and Management (NIFTEM, Sonipat
01-2016
10+2 -
Karam Devi Memorial Academy Kanpur, CBSE, Kanpur
01-2011
10th -
Virendra Swarup 21st Century School Kanpur, Kanpur
01-2009
Skills
- Food technology
- Quality assurance
- Product quality evaluation
- Sales performance analysis
- Key account management
- Account development strategies
- Account growth strategies
- Market expansion planning
- Relationship management
- Relationship selling
- Bilingual communication
- Microsoft Office proficiency
Certification
Business Analytics Certification Program by UpGrad
Hobbies and Interests
Commit 5 days in a year for social cause, taking part in touring events.
Timeline
Assistant Manager
SCIMPLIFY
06.2026 - Current
Key Account Manager
Grain N Grace + MATRIX
01.2025 - 06.2026
Key Accounts Executive
MOHAN IMPEX
02.2024 - 11.2024
Assistant Manager
DeHaat
07.2022 - 12.2023
Area Sales Manager
Grain N Grace
11.2020 - 06.2022
Business Development Officer
Crust N Crumb
07.2016 - 10.2020
Intern- Analyst
TÜV SÜD SOUTH ASIA
08.2015 - 12.2015
B.Tech - Food Technology and Management
National Institute of Food Technology Entrepreneurship and Management (NIFTEM, Sonipat
10+2 -
Karam Devi Memorial Academy Kanpur, CBSE, Kanpur
10th -
Virendra Swarup 21st Century School Kanpur, Kanpur