PRACHAT PAWAN
Allahabad
Summary
Extensive experience in business development focused on identifying opportunities and driving sales cycles to meet revenue targets through effective lead generation strategies. Proficient in establishing and optimizing distribution networks across regions by managing and monitoring various channels for peak performance. Skilled in crafting sales plans and forecasts based on market analysis and historical data, while collaborating with creative agencies to enhance visibility and engagement in key accounts. Recognized as Divisional Winner of Asian Paints Champions of Champions in 2018 and 2020, with a recent MDP program completion from IMI New Delhi in 2022.
Overview
12
12
years of professional experience
Work History
Associate Zonal Manger
Somany Ceramics Limited
01.2025 - Current
- Developed and implemented effective sales strategies to achieve zonal sales targets and drive market expansion across Uttarakhand.
- Spearheading both Retail and Project Sales operations to ensure consistent business growth and customer satisfaction.
- Established and maintained strong relationships with Government and PSU clients such as CPWD, Payjal, BRIDCUL, SIDCUL, and PWD.
- Built and nurtured strong networks with architects, builders, contractors, and key retail partners to enhance market reach.
- Managing and supporting a network of 35 exclusive showrooms across the region, ensuring consistent brand visibility and sales performance.
- Leading a dynamic team of 5 Area Sales Managers (ASMs) and 25 Territory Sales Managers (TSMs), driving performance through motivation and strategic guidance.
- Conducting in-depth market trend analysis to identify growth opportunities and develop action plans aligned with company policies.
- Tracking and analyzing sales data and KPIs to prepare performance reports and identify areas for improvement.
- Collaborating with the brand team on regional branding and marketing initiatives, ensuring effective utilization of budgets and resources.
- Managing key regional projects, including rate negotiations and budget control.
- Monitoring competitor activities and developing counter-strategies to maintain market leadership.
- Preparing accurate and timely sales forecasts and business reports for senior management.
- Role and Responsibilities
Asian Paints Limited
01.2015 - 12.2024
- Monitoring sales with a focus on achieving pre-defined sales target and growth across territory, forecasting and planning monthly and quarterly sales target and executing them in a given time frame
- Handled South Delhi Market, Varanasi and Allahabad Market in my tenure
- Developing strong relationship with existing dealers for smooth business and also doing marketing activities
- Analyzing competitor activities and providing inputs for fine tuning to the selling and marketing strategies
- Finding new towns where potential and opportunity was there for business growth and proposing for the tower there
- Executing new product launchings and trade promotions to strengthen the brands
- Coordinating with financially strong and reliable dealers and channel partners, resulting in market penetration and reach
- Mapping the competition, preparing the strategic plan and implementing the same for short term as well as for the long-term growth
- Implementing strategies for market penetration for new products as well as increasing the share of the existing products
- Gathering regular feedback from members to improve the efficiency of business support team and finding out new opportunities of business solutions to members
- Studied competitors activities and provided inputs by developing smooth relationship with key clients
- Grew healthy relations with contractors and local painters; imparted training for new upcoming products including wood finishes and waterproofing which helped to seed new products in the territory
- Organized market related events including contractors training, shop meets, seeding of new products
- Finalized major deals by cracking competition dealers counters and finding new counters in untapped geography.
- Handling and monitoring the team of 6 members Level 0 & 1 (On roll ) and 4 off Roles employees in the Unit .
- Managed and serviced 70 Top Architects in South Delhi that helped to drive niche products of Asian Paints like exclusive textures wallpapers and wood finishes which the company imported from Italy; generated above 7 Crores of business to dealer network through different verticals of Asian Paint
- Spearheaded a team of 11 off roll employees and generated business from them
- Generated new business for niche products from top Architects from Delhi region and fulfilled their requirements by giving services from Asian Paints
- Executed different projects of Architects for niche products through trained Contractors
- Since Jan 2015- Dec 2024
Senior Executive
Infocom Network Limited (Vertical of TradeIndia.com)
01.2014 - 01.2015
- Managed the sales and marketing of GetDistributors.com
- Planned frequent visit to clients, generated new opportunities and gathered feedback for on-going services
- Organized various trade shows for making prospect of new clients by explaining the services to the audience of target industry
- Ensured compliance to company policies/ guideline/ instructions
- Jan’14 – Jan’15
Executive-Sales
IndiaMart.com
06.2013 - 01.2014
- Managed sale of business trade shows (Tradeshow Department of Indiamart.com)
- Persuaded: CEO’s and President of SME’s to participate in trade shows of their related industry Organizer to promote their events through the platform
- Planned and implemented both domestic and international trade events
- Jun’13 – Jan’14
Education
Post Graduation in Management - Marketing & Finance
01.2013
Bachelor of Commerce - undefined
01.2011
Skills
Team leadership and development
ACHIEVEMENTS
Awarded Asian Paints Champions of Champions Divisional Award in 2020 and 2018 as highest runs in Divisional Level., Awarded Super Achievers 3 Times in a Unit Level in a single year 2020, Awarded ROTS for achieving highest counter opening in Regional Level in 2020., Awarded ROTS 2018 for achieving highest value in Smartcare Category in Regional Level in 2018, PROMOTED TO SALES OFFICER Level II IN October 2017., Awarded ROTS for achieving highest sale Nilaya in 2017 for cracking OYO site in country Level
PERSONAL DETAILS
- Date of Birth : 22 Feb 1990
- Marital Status : Married
- Permanent Address:6B/4A/3 Vrindavan Colony, Beli Road, Allahabad-211001
Timeline
Associate Zonal Manger - Somany Ceramics Limited
01.2025 - Current
- Asian Paints Limited
01.2015 - 12.2024
Senior Executive - Infocom Network Limited (Vertical of TradeIndia.com)
01.2014 - 01.2015
Executive-Sales - IndiaMart.com
06.2013 - 01.2014
Amity University - Post Graduation in Management, Marketing & Finance
University of Allahabad - Bachelor of Commerce,