PRADEEP BHARTI

• Category Manger – Sports & Fitness Equipment and Cycling category (Launching & Building Sport & Fitness Equipment & Cycling Category on TataCliQ
• Sports & Fitness / Cycling Store
• Incorporated suggested changes to layouts and promotions to drive sales.
• Maximized category turnover through proactive management strategies.
• Monitored market to capitalize on latest trends.
• Improved website visibility through development and implementation of SEO strategies.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.

• For Fashion (Active Wear & Sports Footwear) & Sports Equipment (Cricket/Badminton/Football, Etc
• Fitness Equipment (Treadmill/Exercise bike /Home Gym/Dumbbells, Etc) & Fitness Accessories (Yoga Mat/Hand Grips/Skipping Rope/Gym Gloves/Bars/Push Up, Etc
• (Build-Launched Sports & Fitness & Cycling Category from Scratch).

• Sports/Fitness/Outdoor/Cycle
• Key Deliverable: -
• Managed Major Category Sports/Fitness/Outdoor/Cycle / Other Category
• Sports like (Cricket/Badminton/Football/Basketball/Hockey/Boxing/Skates/Indoor and Outdoor Category)
• Fitness Like (Treadmill/Exercise Bike/Cross Trainer/Home Gym/ Dumbbells/Skipping Rope/Gym Gloves etc)
• Managed Small Category (Massager/Weighing Scale/Health Devices/Sexual Wellness/Musical Instruments/Pet Supplies/Nutrition & Supplements)
• Delivering revenue targets, along with P&L and NM
• Handle: Social Commerce Platform for Sports & Fitness Category
• Handle B2C/B2B/O2O and affiliate for aligned category
• Handle Paytm Fulfilled Model (Warehouse) for category
• Managed complete business development for category
• Ensure best Price of Catalog for category
• Actively participate in promotional activities on the website and ensure the merchandise is available on time and in right quantities
• Managing category, issue, and Reports, Returns, 24 Hour Shipping, NPS, Pay out etc
• Handling negotiations and ensuring best margins from Brands and Sellers
• Close coordination with different units within the organization (Digital Marketing, Tech team, Logistics, and Customer Support, Catalog)
• Manage/Track all day-to-day Cat Growth Parameter: Day-wise Items Sold, GMV, ASP, Cashback, Total Transacting Users, New Users, Repeat Users, Unique Product Sold, Total Product Promoted, Customer bucket size, UPVs, Conversion, UPV per item sold, Total Views, Total Clicks, CTR.

• Sports/Fitness/Outdoor/Cycle/ and Supplements/Health Devices/Personal Care Category / Sports Footwear & Apparel Etc
• 2 Year worked with (www.Jabong.Com)(Location-Gurgaon, As a BUYER in Sports/Fitness Equipment’s and Accessories /Outdoor/Cycle/ Sports Footwear & Apparel Etc

• BUYER Sports/Fitness/Outdoor
• Key Deliverable:
• Developed and Launch Sports & Fitness Category at www.jabong.com
• Handle buying from renowned brand like Nike, Adidas, Fila, Yonex, Head, Lining, Nivia, SG, SS, BDM, Stag, GM, Cosco, and Decathlon & 50 Plus Brands
• Responsible for Complete Buying & Sourcing
• Product & Vendor Development, Quality Assurance
• Meeting SME Retailers & suppliers & Distributors and negotiating terms and getting better margins
• Defined and developed new processes for smooth business
• Competitive Analysis and Comparative study
• Decide Margins, Mark up and get Profitability
• Plan and develop marketing and Sales strategy
• Control on Logistics, Shipping, and warehouse final dispatch
• New Business Development, Identifying Brand & Vendor and managing relationship
• ACHIEVEMENTS Company:
• Introduced top Brands in Sports/Fitness at Tata CliQ / Nykaa /Paytm / Snapdeal / Jabong with best in the industry commercial terms
• Handle Top 100 + Vendor/Seller in Category
• Handle Outright Model/Marketplace/O2O/B2B/B2C model along with Category
• Winner of Alchemist award for achieving target @ Snapdeal.Com
• And Star Performer at Paytm and Best performer at Nykaa
• Developed excellent working relationships with different brands and vendors and got tremendous support from them in terms of enhanced Product Quality, Better Pricing and timely deliveries which was missing earlier
• Launched many new product lines/Subcategories for different formats with great success.

• Worked with (nykaafashion.com & Nykaa Man) as, Category Manager (Build-Launched Sports & Fitness & Cycling Category from Scratch)
• Key Deliverable: -
• Launched category scratch from backend development like category tree to front end like quick links & static navigation
• Onboard all the top Brand from Industry with best of the margin & commercial
• Category link’s to check Brand & Assortment & Navigation - Nykaa Fashion Nykaa Man Nykaa.Com
• Sports Equipment (Cricket/Badminton/Football/Basketball/Outdoor/Hiking/Indoor Sports), Etc
• Fitness Equipment (Treadmill/Exercise bike /Home Gym/Dumbbells Etc)
• Fitness Accessories (Yoga Mat/Hand Grips/Skipping Rope/Gym Gloves/Bars/Push Up, Etc
• Fashion (Active Wear & Sports Footwear

GPA: 70%

GPA: 76.1%

GPA: 70%