Yogesh Kumar
New Delhi
Summary
Results-oriented Category Manager specializing in category growth via strategic planning and market analysis. Expertise in P&L management and vendor relations, consistently optimizing business opportunities. Focused on leveraging data forecasting to boost performance and stakeholder engagement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Category Manager
Utkarsh Classes Joint Venture with Physics Wallah
Rajasthan
06.2024 - Current
- Managed Agriculture, Defense, and Judiciary categories, demonstrating success in building UGC NET, Pre-Nursing, CUET, and Defense categories from inception.
- Owned category P&L, leveraging market insights and vendor management to drive growth.
- Analyzed industry trends and competitor activities to inform strategic direction.
- Utilized data to forecast customer behavior and adapt strategies to market changes.
- Led financial analysis to optimize business opportunities, promotions, and campaigns.
- Implemented best practices that enhanced category and brand performance.
Category Associate Lead
Testbook EdTech
Mumbai
02.2022 - 06.2024
- Successfully managed and scaled the Teaching and UGC categories in terms of revenue, and provided the best content for these categories' exams.
- Had a good expertise and sound knowledge of these 2 categories.
- Covered almost all the government teaching exams in India and scaled the organization.
- Experience in handling more than 50 members. and 25+ faculties.
Trainer - Organizational Development and Training
Concentrix
Gurgaon
02.2021 - 09.2021
- Conducted training sessions for employees on five processes to enhance skill sets.
- Analyzed operations to identify inefficiencies and recommend improvements.
- Developed strategies to optimize workflows and increase productivity.
- Ensured compliance with industry standards and regulations across all projects.
- Managed multiple projects, delivering results within established timelines.
- Communicated effectively with stakeholders to align project goals.
- Monitored performance metrics to evaluate success and inform decision-making.
Internship
Mehfooz NGO for Child Sexual Harassment
New Delhi
01.2020 - 03.2020
- Planned and executed events to raise awareness for child sexual harassment prevention.
Delivered public speeches to effectively communicate organizational mission and objectives.
Education Facilitator
UNICEF & KAARMIC Education Services
Hyderabad
01.2018 - 01.2018
- Facilitating underprivileged students in residential schools located in Hyderabad, Telangana, and Andhra Pradesh with their educational needs and enhancing their overall learning experience.
- Planning and delivering educational programs.
- Evaluating student progress.
- Supporting student learning.
- Collaborating with other educators.
- Staying up-to-date with educational trends.
- Understanding the needs of the learners.
Event Facilitator
Ministry of External Affairs, Govt. of India
New Delhi
01.2017 - 03.2017
- Organized and supported various multilateral events, such as forums and diplomatic summits.
Managed logistical coordination for successful event execution.
Engaged with stakeholders to align objectives and expectations.
Education
M.ED - Educational Leadership and Management
Dr. Bhimrao Ambedkar University
Agra01.2024
B.ED - Education
GGSIPU
New Delhi01.2021
Bachelor of Arts -
Sri Venkateswara College, Delhi University
Delhi05-2019
Certification Course in Human Resource & Management - HRM
Indian Institute of Management
AhmedabadSkills
- Category management
- P&L management
- Market analysis
- Vendor management
- Financial analysis
- Data forecasting
- Strategic planning
- Project management
- Team leadership
- Stakeholder engagement
- Performance metrics
- Business development
- Category growth
- Category planning
Hobbies and Interests
- Traveling
- Volunteer Work
- Creative Pursuit (Painting, Craft and Photography)
- Sports
Affiliations
State-level yoga player
National Lever Painting Competition winner with third position
National-level contemporary dancer
Accomplishments
- University topper (Gold Medalist)
- Won many national and state-level competitions in yoga, sports, art, and craft
Certification
- Have a Certificate in Human Resource and Management course from IIM Ahmedabad.
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Category Manager
Utkarsh Classes Joint Venture with Physics Wallah
06.2024 - Current
Category Associate Lead
Testbook EdTech
02.2022 - 06.2024
Trainer - Organizational Development and Training
Concentrix
02.2021 - 09.2021
Internship
Mehfooz NGO for Child Sexual Harassment
01.2020 - 03.2020
Education Facilitator
UNICEF & KAARMIC Education Services
01.2018 - 01.2018
Event Facilitator
Ministry of External Affairs, Govt. of India
01.2017 - 03.2017
M.ED - Educational Leadership and Management
Dr. Bhimrao Ambedkar University
B.ED - Education
GGSIPU
Bachelor of Arts -
Sri Venkateswara College, Delhi University
Certification Course in Human Resource & Management - HRM
Indian Institute of Management