PRADEEP CHOWDARY KASTHURI
Chennai
Summary
Dynamic Business Development Manager with a proven track record at Sysmex India Pvt Ltd, excelling in product management and customer relationship management. Skilled in strategic planning and inventory oversight, I consistently achieve sales targets while fostering strong client relationships and driving market growth.
Overview
21
21
years of professional experience
3
3
Certifications
Work History
Business Development Manager
Sysmex India Pvt Ltd
10.2019 - Current
- Managed monthly budget for sales, GM, and cash flow in product portfolio, ensuring inventory aligned with forecasts for existing customers.
- Streamlined product delivery by managing relationships with distributors.
- Territory development for South & West Zone for EHC, R&I and Clinical Flow Cytometry.
- Develop KOL’s in Clinical, R&I and LSBU segments.
- Implementation and documentation through CRM and competitive intelligence for FCM & LSBU.
- Coordinate with Application & Service teams to ensure customer satisfaction post sales.
- Sysmex India Pvt Ltd is an affiliate of Sysmex Asia Pacific Pte Ltd. Sysmex Asia Pacific Pte Ltd is a subsidiary of Sysmex Corporation of Japan. Set up as a Representative Office in 1994, it was subsequently established as Sysmex Singapore Pte Ltd in 1998 and eventually became known as Sysmex Asia Pacific Pte Ltd in October 2005. Sysmex India Pvt Ltd is headquartered at Mumbai with manufacturing plant in Baddi, Himachal Pradesh and central warehouse located at Chennai.
National Manager – Product Management
Trivitron Healthcare Pvt Ltd
06.2015 - 10.2019
- Annual budget planning with monthly review.
- Achieved monthly budget for sales, GM, and cash flow in assigned product portfolio while maintaining inventory as per forecast for existing customers.
- Inventory management and demand plan for the assigned products on monthly basis.
- Launched new products and identified 'me too' products to fill gaps in existing product range, expanding market offerings.
- Developed training programs for organizational members and customers to enhance product knowledge and support sales initiatives.
- Plan, manage the feedback from field team for further evaluation and strategic planning purposes.
- Identify and liaise with Account Manager to generate sales leads or opportunities to expand the business or retain customer satisfaction.
- Assist in identification of key customer reference sites and support appropriately to retain and build relationship.
- Facilitated skill development for technical support personnel.
- Monitor FORM 10 and other regulatory requirements.
- Development of all training related material and presentations used for CMEs, Scientific Seminars, Conferences, Exhibitions Preparing scientific writing for all articles and advertisements in various periodicals.
- Trivitron is a Global Medical Technology company of Indian Origin focused on Manufacturing, Innovation, Distribution and Best-in-class after Sales Support. Trivitron spans a pan India and International presence with products being sold in more than 165 countries across the globe. Crossing a new milestone each year, the trail blazing achievements of Trivitron have gradually revolutionized medical technology in India and abroad. Trivitron is exclusive distributor for Sakura & Hologic. Sakura Finetek is dedicated to Histopathology, a complete solution provider for routine Histology with broad range of products. Hologic ThinPrep is the first USFDA approved LBC technology for Cervical Cancer Screening.
Manager - Applications
Biogenex Life Sciences Pvt., Ltd.
10.2010 - 03.2015
- Executed business development initiatives for international customers as technical specialist, enhancing customer engagement and satisfaction.
- Pre and Post sales Develop customer applications providing accurate and timely responses to customer queries regarding designated IHC, ISH and FISH products.
- To develop and sustain effective new business relationships with clients in order to leverage and set up effective commercial deals.
- Resolved application-related queries for customer and demonstration instruments, supporting service personnel promptly to maintain operational efficiency.
- Developed and implemented training programs for organizational members and customers, improving knowledge and competence in product usage.
- Trained business partners and end users in over 17 countries across Europe, Middle East, Africa, and South East Asia.
- Product Technical, Software Installation, Training Coordinate, execute field and internal installations by training to ensure customers and staff achieve the required level of competence.
- Coordinate technical and training material for internal and external use.
- Plan, manage and provide feedback to PMT for further evaluation and strategic planning purposes.
- Ensure that any customer and/or market feedback is passed onto the relevant teams.
- Assist in identification of key customer reference sites and support appropriately to retain and build relationship.
- Work in association with Marketing and communications for development of newsletters and marketing collaterals for prospective clients to enhance business development activities.
- Good product knowledge on Tissue pretreatment, Antigen retrieval, primary antibodies, detection systems and ancillary reagents.
- BioGenex is a fully integrated company engaged in the design, development, manufacture and marketing of the most automated molecular diagnostic systems in the world for diagnosis, prognosis and therapy selection of cancer. The company has developed a centre of excellence for robotics and development of molecular diagnostics in India and markets its products in 60+ countries through multiple-channels of distribution. BioGenex Life Sciences Pvt Ltd, Secunderabad, is a 100% subsidiary of the US parent Company, BioGenex Laboratories Inc., headquartered in Freemont, California. BioGenex, a technology leader in Molecular Pathology, provides a Total Solution for complete automation of cell and tissue-testing.
Product Specialist
RFCL Ltd.
08.2008 - 09.2010
- Provided application support and training on reagents for fully automated instruments, ensuring proper usage and efficiency.
- Trained regional teams nationally on the Partec Cyflow counter, enhancing proficiency in CD4 and CD4% analysis.
- Delivered presentations at workshops on quality for State Reference Laboratories (NACO - SRL), educating microbiologists and quality managers on effective use of Cyflow counter across India.
- Handled Drew DS5, HBA1c analyzer from Drew Scientific, USA uses ion-exchange chromatography for the separation of glycated hemoglobin based on the relative size of their ionic charge they carry.
- Handled three part (Noble III, H3D premier) and five part cell counters (D5 Supreme) from Mindray.
- Handled Maestro 101, a fully automated & Filipo, semi-automated instruments for Electrophoresis. Maestro 101 from Biotec - Fischer Germany is used for serum, Lipoproteins, Hemoglobin & Urine protein electrophoresis.
- Provided services in diagnostics, life sciences, and medical fields across India.
- I was heading the operations at Hyderabad office and responsible for Andhra Pradesh & Karnataka.
Application Specialist
Hemogenomics Pvt., Ltd.
06.2007 - 07.2008
- In charge of NAT laboratory for the detection of viral infections like HIV-1, HBV and HCV much earlier than conventional serological tests from the given blood specimen.
- Managed operations at Chennai Apollo Hospitals and Jeevan Blood Bank NAT Laboratories, ensuring compliance with health standards.
- Participated in the installations at Apollo Hospitals and Jeevan Blood Bank.
- Conducted frequent quality checks, training, and technical support.
- Functioned as Trainer for technicians for effective service delivery.
- Have worked with Rotary TTK Blood Bank in Bangalore and trained the technicians.
- Procleix Ultrio is a technique for screening of infectious diseases like HIV-1, HBV & HCV in a single tube method using Transcription Mediated Amplification (TMA).
- Managed financial transactions with Apollo Hospitals and Jeevan Blood Bank.
- Hemogenomics (Partner for CHIRON, a Novartis Company in India for their Blood test products) is a Biotech company, which promotes NAT concept for screening of blood. The corporate office is situated at Bangalore, India.
Laboratory Analyst
Microl Aqua Laboratory
05.2005 - 04.2007
- Extracted shrimp DNA and detected white spot syndrome virus using PCR and gel documentation techniques.
- Performed microbiological tests for vibrio detection in water samples.
- Analyzed water quality parameters including alkalinity, ammonia, ferrous content, and hardness.
- Located laboratory in Chillakur village, Gudur, Nellore District, Andhra Pradesh.
Education
M.Sc - Biotechnology
S.R.M. Arts And Science College
Chennai, Tamilnadu06-2005
B.Sc. - Biochemistry, Microbiology and Chemistry
S.G.S. Arts College
Tirupati, Andhra Pradesh03-2003
Skills
- Business development
- Sales strategy
- Market development
- Territory development
- Consultative selling
- Sales and marketing
- Customer relationship management
- Forecasting
- Product management
- Budget planning
- Inventory oversight
- Strategic planning
- Analytical thinking
- Team leadership
- Effective communication
- Relationship management
Awards
- Best Product Manager in Trivitron Healthcare Pvt Ltd for managing the assigned product portfolio with profitable growth and Principal Management
- National trainer for Flowcytometer (Cyflow counter) for quality management
Hobbies and Interests
- Music
- Cricket
- Power Lifting
Projects
Extraction of α-amylase from Bacillus licheniformis and its application in Textile Industry as a Desizing agent, Stoichometric estimation of Starch-Iodine test was used for detection of specific activity of an enzyme in supernatant. The thermostability of an enzyme was proved at 70ºC and dextrinizing activity of an enzyme was determined using DNSA reagent.
Languages
- Telugu
- Tamil
- English
- Hindi
- Malayalam
Personal Information
- Age: 42
- Passport Number: Y6397110
- Date of Birth: 01/26/84
- Marital Status: Married
Certification
JOMAN developing a leadership program at the Singapore Institute of Management in 2023.
Accomplishments
Best Product Manager at Trivitron Healthcare Pvt Ltd for managing the assigned product portfolio with profitable growth and principal management.
References
References available upon request.
Timeline
Business Development Manager
Sysmex India Pvt Ltd
10.2019 - Current
National Manager – Product Management
Trivitron Healthcare Pvt Ltd
06.2015 - 10.2019
Manager - Applications
Biogenex Life Sciences Pvt., Ltd.
10.2010 - 03.2015
Product Specialist
RFCL Ltd.
08.2008 - 09.2010
Application Specialist
Hemogenomics Pvt., Ltd.
06.2007 - 07.2008
Laboratory Analyst
Microl Aqua Laboratory
05.2005 - 04.2007
M.Sc - Biotechnology
S.R.M. Arts And Science College
B.Sc. - Biochemistry, Microbiology and Chemistry
S.G.S. Arts College