Pradeep Das

• Handling 26 Stores with annual turnover of 1200 cr.
• Region: October 19 – September 2020 (Maharashtra, Gujarat and Rajasthan)
• Region: April 18 to October 19 (East and AP, Telangana)
• Turnaround East Market – Making it highest PBDIT region for chain (contributing 42%) and got promoted in 8 months.
• Delivered highest double-digit LTL growth in all markets and Improved store margins by focusing on Private Label growth
• Personal Shoppers Program “White Glove Service” to Top Loyal Customers. Program contributes to 17% of overall revenue with a 3X ATV driving high repeat and relationship building.
• Fastest ever Store Expansion: New Generation Department Stores, Beauty Stores (Arcelia , MAC, Bobbi Brown, Clinique, KIKO Milano) and Hamley’s.
• Helped transform Visual Merchandising and Store Experience in line with best in class International standards.
• Increased conversions from 24% to 28% through excellent customer service and 67% of Net Promoter Score with a fine balance between self-selection and assisted shopping.
• Drove loyalty program. Enrolling 3lac + customers yearly to drive repeats (80% loyalty contribution) and launched Black Card.
• Initiatives taken: Makeover Marathon, Curb Side Sale, Golden Hour – Targeting peak period, Hamper and Bill Buster campaigns.

Digital Contribution:

• In charge of Innovation Team: Coded and launched 17 digital apps (Power APP - removed all paper and registers from stores). Saving 1Cr of printing, over 3hrs of daily managerial manhours to serve customers, removed over 50 desktop and making back office smaller.
• Overall got more agility in chain and making it very relevant in current times.
• Implemented Productive APPS: One Drive, Power BI, Power APPS, Forms, Share Point, Teams – Shifts, TODO and Planner. Took hands on training done for Entire chain including all CXO and CEO.
• Created Karma App “https://www.youtube.com/watch?v=hwTK3bOxvs4&t=81s” for instant appreciation. Launched Virtual Reward and Recognition Concept and Yammer tool which was then rolled out across regions.

• Region: West - Handling 7 Large Hypermarket, with annual turnover of 650 cr.
• Rejoined as part of revival team for the company. Worked very closely with CEO Mr. Ramesh Menon and COO Mr. Hemant Taware.
• Opened stores in Mumbai and closed some in Pune. Renovated most of the stores and launched online channel, self-checkout models and re done entire product mix using Blattberg’s Role Matrix.
• West was PBDIT positive in first year and Sales LTL growth of 12%
• Devised, deployed and monitored processes to boost long-term business success and increase profit levels by delivering 12% PBDIT.
• Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development.

• Handling 17 Big Bazaar and 3 EBO FBB
• Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
• Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
• Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.

• Employed best practices and management controls to provide superior service to internal and external customers.
• Reviewed performance results to target and take corrective measures with authorization and escalation.

• Handling 10 Stores in Gujarat and Rajasthan.
• Increased overall sales by 15% through capitalizing on new potential opportunities and developing and maintaining margins.
• Was also awarded the Best Area Manager by CEO - Mr Sanjeev Agrawal.

• Store Size 60,000 Sqft. Turnover of 45Cr

• Manager Food, HyperCity: February: Store: Malad 1.5Lac Sqft. and turnover of 250Cr, Mumbai.

• Java green Reliance Web world: : Setting up and running stores in all west.
• Recognition: CEO gave me a hand written appreciation letter for my contribution in opening store.

• Instrumental in setting up & launching, stores in Ahmedabad, Baroda, Surat and Mumbai.
• Recognition: Received YUM International trophy for contribution in training.