Pradeep Kulkarni
Bengaluru
Summary
Results-driven Product Marketing and Business Leader with 15 years of experience in product management, marketing, and business development in the semiconductor industry. Adept at leading cross-functional teams, shaping product strategy, driving revenue growth, and innovation. Skilled in go-to-market (GTM) strategies, competitive positioning, and forging strategic partnerships to maximize business impact.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Product Marketing Manager (SiC BU)
Microchip Technology
Bengaluru
01.2023 - Current
- Develop and execute strategy, new product development (NPD) initiatives, and go-to-market (GTM) plans for gate driver ICs and boards.
- Lead a cross-functional team of five members to drive the success of gate driver boards.
- Spearheaded the growth of gate driver boards by strategically aligning them with SiC power modules, achieving a 50% year-over-year revenue increase for two consecutive years.
- Established a strategic partnership for SiC dies, unlocking over $50 million in potential revenue in the coming years.
Staff Specialist Product Marketing (Wired BU)
Infineon Technologies
Bengaluru
01.2021 - 01.2023
- Managed the end-to-end growth of a $40M USB 2.0 product portfolio, ensuring sustained profitability, and increasing share of market (SOM).
- Developed and executed a go-broad strategy for USB-Serial controllers, driving demand generation initiatives to accelerate market expansion.
- Crafted and implemented a strategic roadmap for multi-port PD controllers, enhancing competitive positioning in the charger adapter market.
Product Manager (Industrial Power Modules)
Maxim integrated (now Analog devices)
Bengaluru
01.2019 - 01.2022
- Product lifecycle management for industrial DC-DC power modules (Himalaya modules), ensuring seamless management from development to market success.
- Led revenue growth initiatives, identified strategic investment opportunities, and executed successful new product introductions (NPI).
- Developed strategic promotion plans, and partnered with business development teams to drive opportunities toward design wins (D-wins).
Product Marketing for ADI & Linear Tech
Arrow Electronics
Bengaluru
08.2016 - 01.2019
- Sustain and grow the Analog Devices and LTC portfolio in India with gross margin responsibility. Managed business size: $20 million.
- Responsible for a team of four FAEs dedicated to ADI demand creation goals.
- Oversaw partnership management, strategic and tactical marketing, and customer alignment to drive business objectives.
- Identified high-potential market segments, executed demand creation strategies, and optimized supply chain operations to accelerate sales.
Technical Sales Engineer
Vicor Corporation
Bengaluru
01.2014 - 08.2016
- Responsible for the India region, driving D-ins and D-Wins across key accounts, and finding new customers.
- Led channel management efforts to expand revenue streams and grow the customer base in targeted market segments.
- Collaborated with the Marcom team to execute seminars, Tech Days, and Lunch & Learn events, enhancing customer engagement and brand visibility.
- Succeeded in getting Vicor India’s first D-win for electric vehicle Application.
Sales & Business Development
Amax Technologies & Tecnomic components
Bengaluru
06.2010 - 12.2013
- Managed OEM, ODM, and EMS customer relationships, handling a $3M sales quota.
- Secured key design wins at L&T Meters, INEL, and Autocop, expanding market presence.
Education
MBA - Product Leadership
Institute of Product Leadership (CMR University)
Bengaluru01-2022
Bachelors of Engineering - Electronics
University of Mumbai
Mumbai01-2010
Skills
- Product Marketing and Strategy
- Product lifecycle management
- Go-to-Market (GTM) Strategy
- Competitive analysis and market intelligence
- Cross-functional leadership
- Business Development and Partnership Management
- Revenue growth and profitability
- Power semiconductor domain
Accomplishments
- Received global spot award in Infineon for contributing towards “driving profitability and providing exceptional premium service to our customers".
- Successfully managed multi-million-dollar product lines across top semiconductor firms.
Certification
- Leadership Coaching
- Design Thinking for Product Leaders
- Presentation Zen and Art of Storytelling
- Become an Entrepreneur Inside a Company
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Kannada
Advanced (C1)
C1
References
References available upon request.
Timeline
Product Marketing Manager (SiC BU)
Microchip Technology
01.2023 - Current
Staff Specialist Product Marketing (Wired BU)
Infineon Technologies
01.2021 - 01.2023
Product Manager (Industrial Power Modules)
Maxim integrated (now Analog devices)
01.2019 - 01.2022
Product Marketing for ADI & Linear Tech
Arrow Electronics
08.2016 - 01.2019
Technical Sales Engineer
Vicor Corporation
01.2014 - 08.2016
Sales & Business Development
Amax Technologies & Tecnomic components
06.2010 - 12.2013
MBA - Product Leadership
Institute of Product Leadership (CMR University)
Bachelors of Engineering - Electronics
University of Mumbai
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