PRADEEP P
Bengaluru
Summary
Dynamic marketing leader with a proven track record at Himalaiyan Yoga Valley, driving 35% revenue growth and optimizing PPC campaigns to reduce CAC by 40%. Expert in analytics dashboard creation and data-driven decision making, I excel in conversion optimization and leading high-performing teams to achieve exceptional results.
Overview
6
6
years of professional experience
Work History
Marketing Head & Performance Marketer
Himalaiyan Yoga Valley Pvt Limited
01.2025 - Current
- Led marketing for 3 brands (YogaGoaIndia, AlayaYogaOnline, YogaCorkIreland), driving 35% overall revenue growth in the first year.
- Reduced CAC by 40% and grew lead volume 2.2× through Meta + Google PPC optimization.
- Improved TTC landing page conversion 1.8% to 4.7% through full UX, content, and funnel overhaul.
- Increased subscription revenue 3× via funnel restructuring, retention systems, and automated email workflows.
- Boosted organic traffic 60% using SEO content clusters.
- Reduced churn 28% and increased trial sign-ups 55%.
- Drove 40% recurring revenue growth for YogaCorkIreland via targeted memberships + local SEO.
- Achieved 70% increase in studio bookings from Maps & local SEO optimization.
- Improved ROAS 2.1 to 6.4 across 3 international markets.
- Built analytics dashboards (CAC, ROAS, funnels) enabling CEO-level decision making.
- Led 3-5 member marketing team, increasing website traffic 40% in 8 months.
- Increased LinkedIn followers 30K to 60K; 2× growth on other platforms.
- Generated 300+ leads via SEO + social media; increased revenue 5×.
- Delivered insights through analytics dashboards to CEO
Marketing Head & Co- Founder
Goprotoz
04.2023 - 01.2025
- Drove 300% rise in social engagement; achieved top LinkedIn engagement ranking among competitors.
- Managed PPC campaigns in 4 countries, improving conversion by 15%.
- Built & led outbound lead-gen team, driving 20% revenue increase.
- Managed 3-member email marketing team ensuring consistent delivery.
- Increased deal conversion rate by 20% through improved onboarding & sales cycle optimization.
- Delivered 10× ROI (₹20L on ₹2L spend) via paid social media strategy.
- Directed landing page redesign achieving 60% conversion lift.
- 3× revenue growth strategies executed across brands
- 40% CAC reduction, 2.2× lead volume increase
- 3× subscription revenue growth
- 70% increase in studio bookings
- 300%+ social media engagement improvement
- 10× ROI from paid ads (₹20L on ₹2L spend)
- 60% conversion increase from redesigned landing pages
- 55% more trial sign-ups, 28% less churn
Digital Marketing Manager & Co- Founder
Goprotoz
03.2022 - 04.2023
- Became Co-Founder due to performance; awarded ₹5L in ESOPs.
- Managed sales + marketing pipelines, boosting quarterly sales 15%.
- Planned & executed 5 major PPC campaigns with ₹2.5K CPC average.
- Led market research & sales strategy improvements for new business pitches.
- Grew CEO's personal brand followers 2×.
- Delivered 60% increase in overall revenue.
- Implemented SEO strategy increasing organic traffic 25% and boosting domain authority.
Sr Marketing Executive
Goprotoz
04.2021 - 03.2022
- Reduced CAC by 40% and increased lead volume by 2.2× through Meta & Google PPC optimisation.
- Increased social media engagement by 300%+ and achieved top LinkedIn engagement ranking in the industry.
- Achieved 10× ROI (₹20L revenue on ₹2L budget) through paid social campaigns.
Digital Marketing Executive
Goprotoz
03.2020 - 04.2021
- Grew LinkedIn following 3K to 30K; 5× growth across other social channels.
- Increased website traffic 35% through multi-channel campaigns.
- Supported content creation for blogs, website copy & social media.
Education
Advanced Digital Marketing course - Digital Marketing
Web Marketing Academy
Bangalore03-2020
MBA -
Liverpool Business School
UKSkills
- Meta and Google Ads management
- SEO strategy development
- Analytics dashboard creation
- Conversion and funnel optimization
- Email automation
- Market research analysis
- Google Analytics proficiency
- Cross-channel marketing strategies
- Data-driven decision making
- Performance marketing planning
- Budgeting and ROAS optimization
Case Studies
- CAC Reduction for YogaGoaIndia, High CAC, inconsistent lead quality, Meta + Google PPC overhaul, funnel redesign, CAC reduced by 40%, Lead volume increased 2.2×, ROAS optimized across 3 markets
- Subscription Growth for AlayaYogaOnline, Low trial conversions, poor retention, New funnel architecture, retention email workflows, high-intent content, Subscription revenue 3×, Trial sign-ups +55%, Churn reduced 28%
- Local SEO for YogaCorkIreland, Low visibility on Google Maps and local searches, Google Maps optimization + location-based SEO., 70% increase in studio bookings, 40% growth in recurring memberships
- Paid Ads ROI for Goprotoz, High spend, low conversions, Creative testing, lookalike audiences, landing page revamp, 10× ROI delivered, ₹20L revenue on ₹2L spend, Conversion rate lifted by 15%
Key Impact
- Executed 3× revenue growth strategies across multiple brands
- Reduced CAC by 40% and increased lead volume by 2.2× through Meta & Google PPC optimization
- Scaled recurring revenue by 40-70% across subscription businesses (AlayaYogaOnline & YogaCorkIreland)
- Increased ROAS from 2.1 to 6.4 across markets through advanced paid ads restructuring
- Increased social media engagement by 300%+ and achieved top LinkedIn engagement ranking in the industry
- Achieved 10× ROI (₹20L revenue on ₹2L budget) through paid social campaigns
Accomplishments
Recognized with the 'Best Employee Award' in 2022 for performance and contributions to organizational success.
Timeline
Marketing Head & Performance Marketer
Himalaiyan Yoga Valley Pvt Limited
01.2025 - Current
Marketing Head & Co- Founder
Goprotoz
04.2023 - 01.2025
Digital Marketing Manager & Co- Founder
Goprotoz
03.2022 - 04.2023
Sr Marketing Executive
Goprotoz
04.2021 - 03.2022
Digital Marketing Executive
Goprotoz
03.2020 - 04.2021
Advanced Digital Marketing course - Digital Marketing
Web Marketing Academy
MBA -
Liverpool Business School