PRADEEP P
Bengaluru
Summary
Marketing professional prepared to drive impactful campaigns and strategic initiatives. Proven track record of enhancing brand presence, coupled with collaborative mindset and adaptability to changing market demands. Proficient in digital marketing techniques and strategic planning.
Overview
6
6
years of professional experience
Work History
Marketing Head & Performance Marketer
Himalaiyan Yoga Valley Pvt Limited
01.2025 - Current
- Led marketing for 3 brands (YogaGoaIndia, AlayaYogaOnline, YogaCorkIreland), driving 35% overall revenue growth in the first year.
- Reduced CAC by 40% and grew lead volume 2.2× through Meta + Google PPC optimization.
- Improved TTC landing page conversion 1.8% to 4.7% through full UX, content, and funnel overhaul.
- Increased subscription revenue 3× via funnel restructuring, retention systems, and automated email workflows.
- Boosted organic traffic 60% using SEO content clusters.
- Reduced churn 28% and increased trial sign-ups 55%.
- Drove 40% recurring revenue growth for YogaCorkIreland via targeted memberships + local SEO.
- Achieved 70% increase in studio bookings from Maps & local SEO optimization.
- Improved ROAS 2.1 to 6.4 across 3 international markets.
- Built analytics dashboards (CAC, ROAS, funnels) enabling CEO-level decision making.
- Led 3-5 member marketing team, increasing website traffic 40% in 8 months.
- Increased LinkedIn followers 30K to 60K; 2× growth on other platforms.
- Generated 300+ leads via SEO + social media; increased revenue 5×.
- Delivered insights through analytics dashboards to CEO
Marketing Head & Co- Founder
Goprotoz
04.2023 - 01.2025
- Drove 300% rise in social engagement; achieved top LinkedIn engagement ranking among competitors.
- Managed PPC campaigns in 4 countries, improving conversion by 15%.
- Built & led outbound lead-gen team, driving 20% revenue increase.
- Managed 3-member email marketing team ensuring consistent delivery.
- Increased deal conversion rate by 20% through improved onboarding & sales cycle optimization.
- Delivered 10× ROI (₹20L on ₹2L spend) via paid social media strategy.
- Directed landing page redesign achieving 60% conversion lift.
- 3× revenue growth strategies executed across brands
- 40% CAC reduction, 2.2× lead volume increase
- 3× subscription revenue growth
- 70% increase in studio bookings
- 300%+ social media engagement improvement
- 10× ROI from paid ads (₹20L on ₹2L spend)
- 60% conversion increase from redesigned landing pages
- 55% more trial sign-ups, 28% less churn
Digital Marketing Manager & Co- Founder
Goprotoz
03.2022 - 04.2023
- Became Co-Founder due to performance; awarded ₹5L in ESOPs.
- Managed sales + marketing pipelines, boosting quarterly sales 15%.
- Planned & executed 5 major PPC campaigns with ₹2.5K CPC average.
- Led market research & sales strategy improvements for new business pitches.
- Grew CEO's personal brand followers 2×.
- Delivered 60% increase in overall revenue.
- Implemented SEO strategy increasing organic traffic 25% and boosting domain authority.
Sr Marketing Executive
Goprotoz
04.2021 - 03.2022
- Increased ROAS from 2.1 to 6.4 across markets through advanced paid ads restructuring.
- Increased social media engagement by 300%+ and achieved top LinkedIn engagement ranking in the industry.
- Achieved 10× ROI (₹20L revenue on ₹2L budget) through paid social campaigns.
Digital Marketing Executive
Goprotoz
03.2020 - 04.2021
- Grew LinkedIn following 3K to 30K; 5× growth across other social channels.
- Increased website traffic 35% through multi-channel campaigns.
- Supported content creation for blogs, website copy & social media.
Education
MBA - Marketing
Liverpool Business School
UK02-2024
Advanced Course - Digital Marketing
Web Marketing Academy
Bangalore03-2020
Skills
- Meta and Google Ads management
- Analytics dashboard creation
- Search engine optimization
- Marketing automation
- Conversion and funnel optimization
- Email automation
- Market research analysis
- Google Analytics proficiency
- Cross-channel marketing strategies
- Data-driven decision making
- Performance marketing planning
- Budgeting and ROAS optimization
- Product marketing
- Conversion rate optimization
Case Studies
- CAC Reduction for YogaGoaIndia, High CAC, inconsistent lead quality, Meta + Google PPC overhaul, funnel redesign, CAC reduced by 40%, Lead volume increased 2.2×, ROAS optimized across 3 markets
- Subscription Growth for AlayaYogaOnline, Low trial conversions, poor retention, New funnel architecture, retention email workflows, high-intent content, Subscription revenue 3×, Trial sign-ups +55%, Churn reduced 28%
- Local SEO for YogaCorkIreland, Low visibility on Google Maps and local searches, Google Maps optimization + location-based SEO., 70% increase in studio bookings, 40% growth in recurring memberships
- Paid Ads ROI for Goprotoz, High spend, low conversions, Creative testing, lookalike audiences, landing page revamp, 10× ROI delivered, ₹20L revenue on ₹2L spend, Conversion rate lifted by 15%
Timeline
Marketing Head & Performance Marketer
Himalaiyan Yoga Valley Pvt Limited
01.2025 - Current
Marketing Head & Co- Founder
Goprotoz
04.2023 - 01.2025
Digital Marketing Manager & Co- Founder
Goprotoz
03.2022 - 04.2023
Sr Marketing Executive
Goprotoz
04.2021 - 03.2022
Digital Marketing Executive
Goprotoz
03.2020 - 04.2021
MBA - Marketing
Liverpool Business School
Advanced Course - Digital Marketing
Web Marketing Academy