PRADEEP VIJAY
HEALTHCARE DIGITAL STRATEGIST
Chennai,TN
Summary
Dynamic Healthcare Digital Strategist at Shapiens, adept at leveraging audience insights and content strategy to drive digital growth. Successfully enhanced online engagement through innovative visual storytelling and tailored content plans, establishing a robust social media presence. Skilled in influencer marketing, combining creativity with analytical thinking to achieve impactful results.
Overview
1
1
year of professional experience
Work History
HEALTHCARE DIGITAL STRATEGIST
SHAPIENS
04.2025 - Current
- Monitored online trends, conversations and innovations to optimize strategies.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Boosted online engagement by optimizing Visual storytelling and Content structure
- Established a strong social media presence for clients by developing engaging content plans tailored to each platform''s unique audience.
Education
Master of Arts - Sociology
LOYOLA COLLEGE
Chennai, India 04.2001 -
Bachelor of Arts - Sociology
LOYOLA COLLEGE
Chennai, India 04.2001 -
Skills
Content strategy
Structured Problem Solving
Observational Analysis
Data analytics
Timeline
HEALTHCARE DIGITAL STRATEGIST
SHAPIENS
04.2025 - Current
Master of Arts - Sociology
LOYOLA COLLEGE
04.2001 -
Bachelor of Arts - Sociology
LOYOLA COLLEGE
04.2001 -
Observing trends, Understanding people
I enjoy observing trends in everyday situations, especially how people interact with content and make decisions. Through my work and daily experiences, I’ve developed a habit of paying attention to what works, what doesn’t, and why. I’m also naturally interested in understanding people, their behavior, preferences, and responses, which helps me think more clearly and make better decisions.