Pradeep Batham
Bhopal
Summary
Experienced marketing and sales professional skilled in account management, business development, digital marketing, and CRM/ERP implementation. Led admissions, counseling, digital marketing, and content teams at Career College, driving student enrollment and engagement. Seeking an upper-level marketing or management position to leverage my strategic and leadership skills for impactful growth."
Organized, efficient and always willing to go the extra mile for on-time content delivery.
Overview
3
3
Languages
1
1
Certification
21
21
years of professional experience
Work History
Head - International Admissions
Career College
Bhopal
11.2023 - Current
- Current Role: Head of International Admissions at Career College
- Led and managed international student admissions, driving growth and engagement through strategic initiatives.
- Executed a variety of marketing strategies, including digital marketing, BTL activities, events, exhibitions, and traveling for admissions to increase brand presence and student enrollment.
- Actively involved in website development, ensuring effective online presence and user experience.
- Oversaw digital marketing efforts to boost visibility and engagement across platforms.
- Managed the implementation of CRM systems, streamlining lead management and enhancing communication with prospective students.
- Spearheaded ERP management, optimizing administrative and operational processes for efficiency.
Vice President
Aadarsh Technosoft Pvt Ltd
BHOPAL, Madhya Pradesh
02.2020 - Current
- Identified and cultivated relationships with prospects to promote product lines and solutions.
- Planned and developed winning strategies to increase sales, expand territories and boost market positioning.
- Raised customer satisfaction, helping to build lasting relationships with customers.
- Educated and guided customers through product use, providing real-time instruction and support.
- Monitored results and reported successes, failures, and new plans to governing body.
- Tracked organizational performance against objectives and revamped strategies to better meet targets.
- Controlled expenses and allocated financial resources to reach budget goals.
- Strategized Lead Generation & Marketing Campaigns on Facebook, Instagram, Google Adwords. Online ads in Amazon
- Designed Drip Marketing Campaigns for B2B and B2C customers.
- Franchising & Licensing of Preschools
- Planed new Product Development
- Account Management of current clients
Assistant Manager
Aadarsh Private Limited
BHOPAL, Madhya Pradesh
05.2012 - 02.2020
- Travelled nationally and internationally to meet with customers and deliver clear company messages. Attended fairs Like Frankfurt book fair, London Book Fair, Hong Kong stationery show, Bologna trade Fair, New Delhi world Book fair, Licensing shows.
- Acquiring new Clients, account Management and Business development was the core responsibility.
- Managed a portfolio of accountstotalling $ .50 mn in sales.
- Maintained accurate records of past due customer account activity.
- Evaluated market trends and recommended marketing budget allocations to top management.
- Examined marketing material with the consumer perspective in mind to increase sales and expand key client base.
- Achieved double digit year-over-year growth in territory business base accounts.
- Developed new business opportunities by effectively communicating product lines to leading international corporations.
- Effective liaison between customers and internal departments.
- Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
- Collaborated with developers and production managers to market products and services.
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
- Facilitated inter-departmental communication to effectively provide customer support.
Assistant Manager
Alia Creative Production Services
Mumbai, India
03.2008 - 03.2012
- Developed and services Amet region (Africa Middle east and Turkey Markets) with clients like Unilever Dubai, Turkey and South Africa.
- Done Brand Launches of Pond’s Amet and Fair & Lovely Brand for South East Asia and Amet regions.
- Cross-trained and backed up other customer service managers.
- Met all customer call guidelines including service levels, handle time and productivity.
- Promptly responded to inquiries and requests from prospective customers.
- Maintained up-to-date knowledge of product and service changes.
- Effective liaison between customers and internal departments.
- Maintained accurate records of past due customer account activity.
- Trained staff on operating procedures and company services.
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
Front Office Assistant
Residency Hotel
BHOPAL, Madhya Pradesh
06.2005 - 02.2006
- Handling Front Office Operations including the Management of rooms.
- Reports generation
- Conversions of walk inns to increase sales
- Payments collections from corporate clients.
Education
Class 10th - Maths
Carmel Convent School
Bhopal, MP2010
Post graduate Programme in Business Management - Marketing
Kohinoor Business School
Pune, MH2008
Bachelor of Hotel Management - Front Office
Indian Institute of Hotel Management
Bhopal, MP2005
class 12th - Maths, Physics, Chemistry
Carmel Convent School
Bhopal, MP2002
Skills
- Business development
- Campaign deployment
- Digital marketing strategy
- CRM marketing
- Account management
- B2B account management
- Key account management
- Client account management
- Export and import management
- Pricing strategies
Certification
- Digital Marketing certificate awarded by MSME organization of Govt of India.
- Done Sixth Sigma Black belt certification course
- Training done on Export marketing under the programme Organized by federation of Indian Export Organization
Languages
English, Hindi
First Language
Hindi
Proficient
C2
English
Advanced
C1
Timeline
Head - International Admissions
Career College
11.2023 - Current
Vice President
Aadarsh Technosoft Pvt Ltd
02.2020 - Current
Assistant Manager
Aadarsh Private Limited
05.2012 - 02.2020
Assistant Manager
Alia Creative Production Services
03.2008 - 03.2012
Front Office Assistant
Residency Hotel
06.2005 - 02.2006
class 12th - Maths, Physics, Chemistry
Carmel Convent School
Bachelor of Hotel Management - Front Office
Indian Institute of Hotel Management
Post graduate Programme in Business Management - Marketing
Kohinoor Business School
Class 10th - Maths
Carmel Convent School