Pradip Gajare

To plan, participate and monitor demand generation activities with sales team.

Create mind-set in the team towards demand generation activities.

Coordinate with Head office team for promotional inputs(ATL,BTL)and ensure timely distribution.

Budget preparation, allocation, utilization and tracking.

Ensure achievement and liquidation of strategic products as budgeted.

To provide crop, product, and technical training to Sales/ Field team ahead of the season.

To share feedback on the effectiveness of promotional inputs.

Timely submission of reports and bills.

Vendor management for promotional inputs and activities.

• Sales:
• Achievement of annual sales budget with key focus on strategic product and improvement in market share Inventory Management : Regularly track trade inventory to ensure optimum inventory level to meet the day to day fluctuations in the market
• Maintain regular records and manage stock requirements Demand Generation: Maintain constant relationship with the progressive farmers/ opinion leaders of the assigned territory
• Organize major promotional activities like mega meetings and actively participate in other promotional activities such as field day/field trip/farmer meeting etc
• Handling a Territory of 6 Tehsil Geographic area, in Jalgaon District with HQ Amalner , also a team of 8 Field Officer along with 1 Supervisor in the Territory
• We have Contributed 25 crores of Business for Jalgaon Commercial Area.

• Sales:
• Achievement of annual sales budget with key focus on strategic product and improvement in market share Inventory Management : Regularly track trade inventory to ensure optimum inventory level to meet the day to day fluctuations in the market
• Maintain regular records and manage stock requirements Demand Generation: Maintain constant relationship with the progressive farmers/ opinion leaders of the assigned territory
• Organize major promotional activities like mega meetings and actively participate in other promotional activities such as field day/field trip/farmer meeting etc
• Handing a Territory of 2 District Khargone,Dhar with a team of 08 Field Officer along with 1 Supervisor
• Handled more than 45 product portfolio of Pesticide Business, Cotton Seed Business and Corn Seed Business
• Territory Contributed 12.5 Crore of Business for Indore Commercial Area.

• Responsible for driving Marketing Activities for existing products and new products in coordination with the Field Sales and HO Marketing
• Responsible for Market Mapping for New Geographies and pipeline products, resolution of Marketing related queries and product training for field staff
• Providing inputs to the Marketing Head/Zonal Manager for preparation of Zonal Marketing plans
• Develop innovative ideas for increased marketing and field effectiveness
• Achieved the annual product marketing targets for the Region/Zone by effective planning, Ordination and execution of demand generation activities in collaboration with field sales staff
• Coordination with the HO Marketing/External agencies for organization promotion campaign and other field marketing initiatives.

• Campaign design-Crop and Product wise
• Portfolio selling approach, solution approach
• Campaign execution driving by aligning with product placement and tracking key products liquidations
• New product launch plan, preparing organizations to handle for successful launches
• Competition analysis- Molecules and Segment trend
• Promotional expenses analysis and monitoring
• Finalizing promotional inputs/branding tools and ensuring Field officer-support in recruitment and target setting.

• Studied Sales and Marketing Operational Structure followed by Different Agri-input Companies
• Studied the Pay Structure of Different Agri-input Companies
• Studied the Distribution Strategy adopted by competitor's Companies
• Learned Dealers and Retailers Perceptions about Agri-inputs Companies.