Praful Mukund Lad
Manager, Visual Merchandiser
Mumbai,Maharashtra
Summary
Effective merchandising professional bringing demonstrated success in leveraging visual display prowess to express brand vision. Over nine years of fashion industry experience. Quick-learning and creative with aptitude for surmounting challenges.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Manager, Visual Merchandising
Aditya Birla Fasion & Retail Ltd
Mumbai
09.2014 - Current
- Created instore displays to promote products in alignment with corporate sales objectives.
- Enhanced overall store appearance by applying careful consideration to product and displays.
- Researched current trends in visual merchandising to create modern and attractive displays.
- Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
- Supervised and trained team of merchandising associates, verifying accuracy and efficiency in work processes.
- Established and maintained relationships with vendors for prompt delivery of materials for visual displays.
- Developed cost-effective solutions for store displays to keep costs low and maximize profitability
- Managed installation of visual merchandising displays, urging team to with speed and accuracy.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Developed themes, props and lighting for merchandise displays.
- Used props and lighting to enhance appearance and visibility of displays.
- Developed graphics and visual content for social media campaigns.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Created artwork for product packaging and promotional materials.
Sr. Art Director
Draft FCB Ulka
Mumbai , Maharashtra
03.2012 - 08.2014
- Expertise in the area of leading cohesive teams towards organizational targets along with the lines of work excellence
- Possess a very good understanding of team and know how to hone and nurture skills of team members and channelize their strengths to reach the team targets
- Possess excellent interactive skills that aid client interaction as well as communication across the floor when working with the teams
- Have had extensive direct client interaction and possess great cross- culture communication skills and the ability to understand and conform the business protocols and etiquettes
- Professionally trained in conceptualisation, Visualisation and information Architecture to enhance design and development processes
- Proficient with creating radical designs, offering value addition in terms of design management and coordination required to front the successful campaigns
- Expertise in Design ranges from Fleet graphics, Interior/ Exterior
- Signage, (Pre-Press techniques, Colour calibration, photo editing)
- Print media designing and Exhibitions designing
- Specialization
- Design management, Branding and Identity, Graphic design
- Typography, Pre-Press and Pitching
- More than six years of experience in hands on Designing and managing campaigns in hard core Advertising
- Sr
- Art Director at Draft FCB+Ulka
- Conceptualisation, Girding Layout, finalizing designs and proof-readings
- Coordinating closely with Account Executives, nurturing existing
- Client accounts and ensuring that Client need and requirement are not only accommodated but successfully executed and surpassed
Art Director
Eggfirst Advertising Pvt. Ltd
11.2009 - 11.2011
Sr. Visualiser
Better Comunication Pvt. Ltd
08.2007 - 11.2009
Visualiser
Forecast Advertising Pvt. Ltd
07.2006 - 08.2007
Visualiser
Syncom Formulation Pvt. Ltd
05.2005 - 06.2006
- Applied Arts (L.S.Raheja
Education
Diploma - Applied Arts
L. S. RAHEJA
Worli 06.2002 - 05.2005
HSC - Commerce
SIWS COLLEGE
Wadala 03.2001 - 04.2002
SSC - General Education
SVPV
Dahisar 05.1999 - 04.2000
Skills
Dateundefined
Timeline
Manager, Visual Merchandising
Aditya Birla Fasion & Retail Ltd
09.2014 - Current
Sr. Art Director
Draft FCB Ulka
03.2012 - 08.2014
Art Director
Eggfirst Advertising Pvt. Ltd
11.2009 - 11.2011
Sr. Visualiser
Better Comunication Pvt. Ltd
08.2007 - 11.2009
Visualiser
Forecast Advertising Pvt. Ltd
07.2006 - 08.2007
Visualiser
Syncom Formulation Pvt. Ltd
05.2005 - 06.2006
Diploma - Applied Arts
L. S. RAHEJA
06.2002 - 05.2005
HSC - Commerce
SIWS COLLEGE
03.2001 - 04.2002
SSC - General Education
SVPV
05.1999 - 04.2000
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