Summary
Overview
Work History
Education
Skills
Certification
Languages
Publications
Timeline
Generic

Pragya Ratley

Jaipur

Summary

Detail-oriented and results-driven Market Research Analyst with over 3.5 years of experience in delivering detailed market studies, competitive benchmarking, and data-driven insights across ICT, electronics, semiconductors, and automation sectors. Skilled in conducting primary and secondary research, data triangulation, and forecast modeling to support client strategies, business growth, and investment decisions. Proven success in handling both syndicated and custom research projects for global clients, including Thales and Deloitte.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Research Analyst – Technology, Electronics & Semiconductors

Mordor Intelligence
Hyderabad
10.2022 - Current
  • Conducted over 200 market studies across domains, including ICT, electronics, and semiconductors, providing actionable insights to stakeholders. Prepared comprehensive reports for high-profile clients, including Mercedes-Benz, Panasonic, Thales, Intel, and Huawei, to deliver high-quality results and meet client expectations.
  • Developed country-level insights (e.g., China, Japan, Germany, Thailand, and Vietnam) for region-specific strategy, enabling informed business decisions.
  • Created custom research reports with supplier mapping, surveys, and procurement intelligence, catering to specific client needs.
  • Conducted thorough research on competitors, focusing on their products, services, pricing, and market strategies, to identify market gaps and opportunities.
  • Monitored industry trends, market shifts, and regulatory changes that could influence the company's competitive stance, ensuring proactive strategy development.
  • Analyzed diverse data sources to pinpoint market opportunities and threats, providing recommendations for business growth.
  • Created and managed a competitive intelligence repository, ensuring it is accessible to key stakeholders, and facilitating data-driven decision-making.
  • Collaborated with cross-functional teams in Product Management, Marketing, and Sales to offer insights that bolster strategic initiatives, and drive business outcomes.
  • Compiled and presented in-depth reports to senior leadership, emphasizing key findings, and actionable recommendations to inform strategic decisions.

Market Research Associate – Consumer & Industrial Electronics

6Wresearch
New Delhi
10.2021 - 10.2022
  • Performed comprehensive primary and secondary research on several domestic and international markets, and obtained qualitative and quantitative insights to perform in-depth data analysis to produce industry research reports, consisting of industry lifecycle, Porter Five Forces analysis, SWOT analysis, and KPI analysis, such as the Egypt construction market, the India valves and fittings market, among others.
  • Gathering microeconomic data from various databases such as IMF, OECD, EIU, Eurostat, and Thomson Eikon; collating information on market dynamics through expert interviews, industry and association reports, and desk-based research. Analyzing forecast price inflation for various indirect categories such as logistics, labor, real estate, facilities management, MRO, professional services, and digital services by using a combination of the weighted cost driver method, index method, and subjective analysis of market dynamics.
  • Conducting comprehensive primary and secondary research on market intelligence and supplier intelligence studies to help clients with the industry’s best practices and the supplier selection process through competitive benchmarking on service capabilities and operational capabilities, using various research techniques such as requests for information (RFIs), expert interviews, primary calls, LinkedIn, and desk-based research to provide actionable insights.

Corporate Intelligence Analyst (Internship)

MitKat Advisory
Delhi
09.2020 - 11.2020
  • Created market risk profiles and FDI analysis for industrial clients.
  • Analyzed intelligence data to identify trends and potential threats.
  • Conducted thorough research on geopolitical issues impacting client interests.

Public Policy Researcher

Policy Monks
Remote
05.2020 - 07.2020
  • Co-authored policy briefs on Africa's COVID-19 response.
  • Conducted in-depth policy analysis to support decision-making processes.

Education

Master of Arts - International Relations

Amity University
Noida, India
01.2020

Bachelor of Arts - Mass Communication & Journalism

Rani Durgavati Vishwavidyalaya
Jabalpur, Madhya Pradesh
01.2018

Skills

  • Market research
  • Competitor analysis
  • Cross-functional collaboration
  • Report writing
  • Competitive benchmarking and SWOT/PESTEL analysis
  • Company profiling and strategic positioning
  • Trend and opportunity analysis
  • Value chain and supply chain mapping
  • Custom research and go-to-market studies
  • Primary interviews (B2B), survey analysis
  • Tools: Statista, SimilarWeb, Crunchbase, Pitchbooks, Excel, PowerPoint
  • Sectors: semiconductors, electronics, ICT, aerospace, public policy
  • Data analysis
  • Econometric analysis

Certification

  • Market Research & Strategies – NPTEL
  • Digital Marketing – Google Digital Garage
  • Elements of AI – University of Helsinki
  • Climate Change: From Learning to Action – UNITAR

Languages

English – Professional Proficiency, Hindi – Native, Japanese – Elementary

Publications

  • Understanding COVID-19 Response Dynamics: Perspectives from Africa
  • Policy Monks, July 2020 – https://www.facebook.com/policymonks/videos/625778298007905/

Timeline

Research Analyst – Technology, Electronics & Semiconductors

Mordor Intelligence
10.2022 - Current

Market Research Associate – Consumer & Industrial Electronics

6Wresearch
10.2021 - 10.2022

Corporate Intelligence Analyst (Internship)

MitKat Advisory
09.2020 - 11.2020

Public Policy Researcher

Policy Monks
05.2020 - 07.2020

Master of Arts - International Relations

Amity University

Bachelor of Arts - Mass Communication & Journalism

Rani Durgavati Vishwavidyalaya

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Pragya Ratley