Dance
Prajnya Priyadarshini
Area Sales Manager
Chennai
Summary
CAREER SUMMARY An IIM MBA (Marketing) graduate, with 5 years experience in sales, strategy, and leadership. Highly interested in end to end management of projects and problem solving. Currently leading Hyperpure by Zomato in Chennai, focused on FMCG sales in Horeca industry
Overview
5
5
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Area Sales Manager
Zomato Hyperpure
Chennai
2021.08 - Current
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Generated 8 Cr top line GMV with overall margin of 8% in 12 months of inception by directing the team with high value sales
- Hired, trained and managed 13 sales managers and administered and implemented compensation plan to support area sales goals.
- Consistently recognized as the best team to grow MOM by 8-10% PAN India
- Focused on Geo density acquisition to optimize last mile delivery
Expansion Manager
Zomato Hyperpure
Hyderabad
2020.08 - 2021.08
- Partnered with online ordering team to analyze, define and launch HP in Hyderabad.
- Communicated with external stakeholders and internal departments regarding assortments, pricing and quality of products
- Created launch playbook to define and optimize processes for other cities as well
- Trained a team of 10 Sales managers regarding sales pitch, negotiation, closures and achieving sales target with Hyperpure
- Managed a portfolio of 300 accounts with 40% contribution to city GMV
KEY ACCOUNT MANAGER
Zomato Hyperpure
Bengaluru
2018.07 - 2020.08
- Launched the pilot project of Zomato called Hyperpure, acquired 100 restaurant partners in 2 months
- Secured high-value accounts through consultative selling and effective customer solutions
- Highest revenue generated in a month was 1.3 Cr topline GMV with a portfolio of 200 accounts
- Trained and mentored 3 interns during their summer internship program with Hypeprure
- Organized an event to explain the supply chain of vendors like Amul, India Gate, Adani, and Dabur to the restaurant partners in Bangalore
Business Development Intern
Nestaway
Kota
2018.05 - 2018.07
- Was responsible for launch of Student housing in Kota, Rajasthan
- Worked with the team to devise the pricing strategies, inventory management of hostel properties of Nestaway
- Collaborated with teammates to develop advertising collateral
- Trained and managed a team of 10 staff members
- Generated 50% effective occupancy of Nestaway girls hostel in 1 month
KEY ACCOUNT MANAGER
Comparex India
Bangalore
2015.03 - 2016.01
- Was responsible for B2B sales of cloud based licenses of Microsoft and Adobe
- Managed a portfolio of medium- large IT customers across Bangalore, India
- Generated 30 Lacs revenue for Microsoft in two quarters by cross and upselling products
Education
Master - International Business
Grenoble Ecole de Management
2016.01 - 2018.01
MBA - marketing, strategy & Finance
PGDM Indian Institute of Management
2013.01 - 2015.01
Bachelors of Commerce Ramadevi - accounting
Women’s college
2010.01 - 2013.01
Skills
Project Management
Interests
Travel
Additional Information
VOLUNTEER WORK
SOCIAL CAUSE “SAVE GIRL CHILD”
Core Management team (December 2013)
§ Volunteered for organizing annual mini marathon in Rohtak, to raise funds for the cause of “save girl child” in Rohtak, India
§ Initiated and participated in a street play as a campaign to raise awareness about social issues
Timeline
Area Sales Manager
Zomato Hyperpure
2021.08 - Current
Expansion Manager
Zomato Hyperpure
2020.08 - 2021.08
KEY ACCOUNT MANAGER
Zomato Hyperpure
2018.07 - 2020.08
Business Development Intern
Nestaway
2018.05 - 2018.07
Master - International Business
Grenoble Ecole de Management
2016.01 - 2018.01
KEY ACCOUNT MANAGER
Comparex India
2015.03 - 2016.01
MBA - marketing, strategy & Finance
PGDM Indian Institute of Management
2013.01 - 2015.01
Bachelors of Commerce Ramadevi - accounting
Women’s college
2010.01 - 2013.01
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