Prajwal Puthran
Event Management Strategy & Planning | Operations Management | Digital Marketing
MANGALORE
Summary
High-performing and experienced independent Event Manager offering more than 12 years of expertise in planning events such as Corporate Events & Business conferences. Accomplished in managing event planning activities from start to finish while fully incorporating clients' special requests and maintaining budgets.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Experience Brand Manager
BRANDMAN DECA
Udupi
03.2021 - Current
- Exceeded goals through effective task prioritization and a great work ethic.
- Implement a multi-platform communications strategy and plan aligned with corporate and brand direction, reflecting local priorities
- Managed all marketing materials and collateral in compliance with brand direction
- Efficiently liaise with other departments such as operations, marketing and the show team to ensure the smooth running of the event as well as planning and post-event responsibilities
- Manage the show budgets ensuring no overspending and maximum profitability for the business
- Support the company's senior management team to ensure the smooth running of the company as and when required.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Prepared a variety of different written communications, reports and documents.
Account Manager
Adsyndicate
Delhi NCR
09.2015 - 03.2021
- Generating ideas for the event based on the client's brief
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Delivered engaging and polished presentations to build connections with potential customers and distinguish the business from competitors.
- Create an outline for each session or activity, including expected attendance, seating arrangements, required setup times, starting and ending times, and audiovisual and production needs
- Create a list of food and beverage requirements for each occasion, including meals, receptions and breaks
- Managing logistics and event venues, planning technical and logistical support services to ensure the seamless execution of an event
- Strategic Consulting, including business plan & BTL strategy development
- Managing the vendor base across Pan India for all kinds of BTL activations like In-store Branding, Mall
- Hired and cross-trained staff members for various event-specific functions and assess employees' understanding of associated processes and procedures.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Assembled creative and innovative event attractions based on internal capabilities.
- Prepared invitations to send out to guest lists.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization and rehearsal, ceremonies and receptions.
Regional Marketing Coordinator
LG Electronics
Bangalore
01.2014 - 09.2015
- Developing and implementing strategic marketing plans for an organization at a regional level
- Supervised marketing and planning activities to exceed Appliance segment sales and margin goals.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments as well as preparing and presenting quarterly and annual reports to senior management
- Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly
- Researches and develops pricing policies and recommends appropriate sales channels
- Planning entertainment and recreation needs, group activities and/or team-building exercises
- Recommends, develops, and implements effective marketing plans for generating event revenues
- Evaluates each piece of event business to ensure the business can be properly serviced
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Assembles creative and innovative event attractions based on internal capabilities or outsources to qualified vendors
- Leads event team to build long-term, value-based customer relationships that enable the achievement of sales objectives.
- Created printed marketing materials designed to drive campaigns.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
Operations Manager
Magnum Intergrafiks Pvt. Ltd
Bangalore
01.2012 - 11.2013
- Develop a pricing structure for events and share this with Event Leads, helping them implement if required
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help the company evolve and grow.
- Prepared annual budgets with controls to prevent overages.
- Leads so that both financial performance and visitor engagement can be measured
- Preparing health and safety risk assessments, method statements and Event Management Plan
- Fulfil the role of Event Lead on a range of events as agreed with the Events Manager and Visitor
- Coordinating site logistics and contractor briefings, and supporting external event organizers and clients.
- Developed systems to track and log work issues.
- Evaluated suppliers to maintain cost controls and improve operations.
- Advanced productivity KPIs to achieve key business goals and objectives.
- Increased profit by streamlining operations.
- Reviewed operations report understanding numbers and trends.
- Introduced new methods, practices and systems to reduce turnaround time.
- Directed initiatives to improve the work environment, company culture or overall business strategy.
- Led improvement initiatives to advance operational efficiencies and increase revenue.
Operations Executive
Manipalace event Mgt
Mangalore
05.2010 - 12.2011
- Applied excellent problem-solving, process development and strategic implementation skills to lead and support all areas of operations.
- Work closely with the client on-ground and fulfill requirements as per the events
- Build partnerships with local vendors & venues for the events
- Conduct final inspections on the day of the event to make sure everything is adhered to per the client standards
- Support implementation of the communication plan for all events under the direction of the Manager
- Negotiated supplier discounts to improve the bottom line.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
- Evaluated suppliers to maintain cost controls and improve operations.
- Assigned delegates to manage high volume of e-mails and call transfers.
- Leveraged meeting minutes to measure progress and accountability.
Education
PG Certification in Digital Marketing and Communication, SEO, SEM -
Upgrad
01.2019 - 01.2019
Bachelor of Business Administration - BBA - Business, Management, Marketing
Sikkim Manipal University - Distance
Skills
Recruiting & Human Resources (HR)
Special Events & Wedding
Strategy & Planning
Production ManagmentEvent ManagementLive EventsEvent sales
Menu planning
Vendor relationship management
Vendor and contract negotiations
Promotional advertising
Project Management
Wedding trends proficiency
Team mentorship
Meeting planning & Scheduling
Events logistics management
Venue selection
Timeline
Experience Brand Manager
BRANDMAN DECA
03.2021 - Current
PG Certification in Digital Marketing and Communication, SEO, SEM -
Upgrad
01.2019 - 01.2019
Account Manager
Adsyndicate
09.2015 - 03.2021
Regional Marketing Coordinator
LG Electronics
01.2014 - 09.2015
Operations Manager
Magnum Intergrafiks Pvt. Ltd
01.2012 - 11.2013
Operations Executive
Manipalace event Mgt
05.2010 - 12.2011
Bachelor of Business Administration - BBA - Business, Management, Marketing
Sikkim Manipal University - Distance