Prajwal Thimmaiah
Bengaluru
Summary
Dynamic E-commerce professional with more than 6 years of experience and a strong background playing a vital role in developing, managing, growing and retaining key accounts. Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving top brand loyalty. Highly adept in high-pressure and deadline-driven environments, driving full sales lifecycles. The best way to describe me is as a person, who is always hungry for knowledge and willing to learn new things.
Overview
7
7
years of professional experience
Work History
Head of E-commerce
Grocery Farm Private Limited
Bengaluru
12.2023 - Current
- Managed product launches in Bigbasket, Amazon, Flipkart, Cred and Tata 1Mg
- Working on new product development to increase the brand range
- Developed and implemented an e-commerce strategy to increase online sales
- Closely working with the marketing team for the creation of the brand book and brand creatives for consistency in brand language
Senior E-commerce Manager
Khanal Foods Private Limited
Bengaluru
04.2022 - 11.2023
- Handled brands such as Himalayan Natives (staples & cooking essentials) & Dogsee (pet treats)
- Launched both the brands in Zepto, Blinkit, Cred and ONDC
- Improved account management by outlining proactive solutions and leveraging strategic planning to penetrate key accounts by signing TOTs and JBPs
- Developing and implementing strategies on month on month basis to increase customer satisfaction alongside meeting organizational goals
- Improved account management by predicting potential competitive threats, outlining proactive solutions, and leveraging strategic planning to penetrate key accounts by signing TOTs and JBPs
- Coached, developed and motivated team to achieve revenue goals.
- Reduced budgetary expenditures by 17% by effectively negotiating contracts for more advantageous terms with multiple stakeholders
- Designing pricing strategies every month and streamlined sales and marketing operations by budgeting effectively to decrease spending
- Developed and significantly grew assigned accounts by 70% within first year.
Key Account Manager
Safe Harvest Private Limited
Bengaluru
06.2017 - 11.2021
- Handled clients such as Metro cash and carry, Spar, More Retail, Spencers Retail, Bigbasket and Flipkart
- Studied the latest trends to add new merchandise to the product lineup, improving sales revenues consistently over 3 years, growing by 2x year on year
- Provided regular reports on account activity and performance metrics to stakeholders.
- Led business planning, developed market strategy during major sale events, and established direct procurement of products from vendors
- Implemented a performance matrix for ASMs and SEs and observed each employee's strengths and initiated a mentoring program to improve areas of weakness.
- Managed the relationship between internal teams and external customers.
Education
PGDM - Agribusiness And Plantation Management
Indian Institute of Plantation Management
Bengaluru01-2017
Bachelor of Science - Forestry
University of Agricultural & Horticultural Science
Shimoga01-2015
Skills
- Competitive Analysis
- Product Management
- Customer Trend Analysis
- Brand Development
- New Business Development
- Sales Targeting
- Account Management
- Account Acquisition
- Marketing Strategy Development
- Profit and revenue-generating strategies
- Client Relationship Management
- Contract Management
References
References available upon request.
Timeline
Head of E-commerce
Grocery Farm Private Limited
12.2023 - Current
Senior E-commerce Manager
Khanal Foods Private Limited
04.2022 - 11.2023
Key Account Manager
Safe Harvest Private Limited
06.2017 - 11.2021
PGDM - Agribusiness And Plantation Management
Indian Institute of Plantation Management
Bachelor of Science - Forestry
University of Agricultural & Horticultural Science
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