Prakriti Singh
Assistant Manager - SEO & Web Analyst
Pune
Summary
An experienced and versatile full stack digital marketer with 7+ years of experience in developing and executing successful digital marketing strategies. Skilled in SEO, social media marketing, content creation, email marketing and web analytics. Expert knowledge in SEO and Analytics, employing advanced methodologies and leveraging a variety of data sources, tools, looker studio dashboards, and visualizations. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Assistant Manager - SEO Web Analyst
Michelin
07.2022 - Current
- Increased organic traffic growth by 30% global Michelin and brand visibility by implementing SEO growth strategy.
- Responsible for creating the looker studio dashboards for SEO performance which explains the monthly KPIs, technical SEO & organic growth
- Provide Semantic studies & sentimental analysis with the help of tools like SEMrush, Ahrefs, Authoritas.
- As part of global central team, responsible for managing & resolving multiple request and projects on Jira. Works on GitLab with the development team to implement technical optimizations on websites.
- Agreeing on roadmap with Stakeholders, and ensuring multiple machines run on time and timelines are being met.
- Collaborated with the management team to develop strategic plans for business growth and improvement
Digital Marketing Executive
Mobisoft Infotech
1 2019 - 1 2022
- Leads strategic planning and management of all digital marketing efforts, including SEO, email campaigns, social media activities, content creation, design projects, and website enhancements
- Analyzes competitors, tracks emerging trends, and leverages insights to optimize performance and achieve objectives effectively.
- Worked as team lead to build organic strategies, collaborate with freelancers and internal team to improve organic growth, lead generation.
- Introduced You tube & Quora marketing in organic social media strategy. Gained domain authority and better ranking with SEO strategy including guest post, page optimizations.
Digital Marketing Executive
Candorworks Private Limited
01.2017 - 01.2019
- Content creation and template design on HTML for email campaigns, with focus on customization for client branding.
- Skilled in using campaign management tools such as Vertical Response, Get Response, and ClickDot Mailer.
- Proficient in blogging and content promotion, implementing SEO strategies for improved visibility.
- Capable of designing and developing landing pages on WordPress for lead capture and conversion optimization.
- Expertise in ROI-driven email campaigns, including performance tracking and collaboration with clients to meet specific goals and objectives.
Education
Bachelor of Business Administration (BBA) -
Pune University
Pune 01.2014 - 05.2017
I.Sc. -
Mount Carmel Convent High School
01.2012 - 05.2014
Skills
Looker Studio Dashboards
BigQuery
Website Analysis
SEO Strategy
Email Marketing
Social Media
Sentimental Analysis
Google Search Console
Google Analytics
PM Tool- Jira/GitLab
ECommence Experience
Microsoft presentations
Team Management
Communication
Awards
- I had the on-site opportunity to visit France on a business trip this year and meet different stakeholders. This was a great experience to learn & explore the business, meet different teams & collaborate on projects.
- I received the "Go Getter" award for my SEO analysis conducted for Greece. I took charge of leading, planning, and delivering the presentation and got outstanding feedback from stakeholders regarding the recommendations and SEO workflow.
Timeline
Assistant Manager - SEO Web Analyst
Michelin
07.2022 - Current
Digital Marketing Executive
Candorworks Private Limited
01.2017 - 01.2019
Bachelor of Business Administration (BBA) -
Pune University
01.2014 - 05.2017
I.Sc. -
Mount Carmel Convent High School
01.2012 - 05.2014
Digital Marketing Executive
Mobisoft Infotech
1 2019 - 1 2022