VASIKARAN K
Bangalore
Summary
Revenue Operations & Growth Systems Manager with 8+ years of experience building scalable revenue infrastructure across CRM, analytics, and marketing automation platforms. Proven ability to align marketing, sales, and data teams through robust tracking architecture, lifecycle automation, and reporting frameworks. Experienced in managing six-figure advertising budgets, designing attribution systems, and implementing data pipelines that drive faster decision-making and revenue growth. Strong background in martech ecosystems including GA4, BigQuery, CRM platforms, and AI-assisted automation tools.
Overview
9
9
years of professional experience
Work History
Digital Solutions Manager
Team Pumpkin
Bangalore
08.2025 - Current
- Implemented lifecycle automation systems across acquisition to retention stages
- Built ETL-driven data workflows connecting CRM, analytics, and campaign platforms
- Designed tracking and attribution architecture improving measurement accuracy across channels
- Developed automated reporting frameworks to enhance speed of stakeholder decision-making
- Utilized BigQuery and Hex for reporting and analysis, providing actionable performance insights
- Collaborated cross-functionally to align growth systems with revenue objectives, driving strategic initiatives
- Built lifecycle email workflows aligned with funnel stages and customer behavior
- Evaluated and implemented automation tools to enhance operational efficiency
- Supported performance teams managing six-figure annual advertising budgets
Founder & Managing Director
VRRepairs Pvt Ltd
01.2023 - Current
- Scaled revenue from ₹75K to ₹30L within 10 months using structured acquisition systems
- Coordinated acquisition strategy, optimized funnel processes, and established reporting systems to enhance decision-making
- Developed revenue infrastructure integrating CRM, tracking systems, analytics, and automation to streamline operations
- Implemented automated workflows improving service efficiency and turnaround time
- Led MVP launch on cloud infrastructure supporting digital growth operations
- Directed operations, managed vendor relationships, and improved customer engagement processes to strengthen service delivery
Digital Marketing Head
SGS Technologie
03.2022 - 06.2023
- Designed reporting dashboards and performance monitoring frameworks to enhance data visibility
- Optimized technical processes to improve conversion performance
- Executed analytics implementation and streamlined client performance reporting
- Built integrated marketing and analytics systems supporting lead generation
Digital Marketing Analyst
Geniiies IT Services
01.2021 - 03.2022
- Conducted competitor and keyword analysis to identify growth opportunities
- Implemented SEO and analytics strategies that enhanced acquisition performance
- Optimized campaigns based on data-driven insights to boost engagement
Freelance Growth Consultant
Self - Employed
12.2019 - 04.2021
- Managed paid acquisition campaigns to maximize return on investment
- Analyzed client needs to develop tailored consulting solutions.
- Developed tracking systems and reporting frameworks to enhance data visibility for startups
- Collaborated with cross-functional teams to streamline project workflows.
- Facilitated workshops to enhance client understanding of industry trends.
Team Associate
Cinepolis
01.2017 - 12.2019
- Achieved monthly sales targets, earning recognition awards for exceptional performance
- Collaborated with team members to ensure efficient operations during busy shifts.
- Assisted customers with inquiries, providing accurate information and support.
- Managed inventory levels, ensuring stock availability for daily operations.
Sales Executive
Decathlon
01.2017 - 12.2017
- Cultivated customer relationships to enhance engagement and drive sales conversions
- Developed strong customer relationships through effective communication and product knowledge.
- Conducted product demonstrations to showcase features and benefits to customers.
- Assisted customers in selecting products based on their needs and preferences.
Education
MBA - Marketing
Anna University
B.Sc - Information Technology
Anna University
CoimbatoreAdvanced Certification - Data Science & AI
IIT Madras
Online Skills
Core Revenue Operations
- Revenue Operations Strategy
- GTM Operations
- Lifecycle Management
- Funnel Optimization
- Attribution Modeling
- KPI Framework Design
Data & Analytics
- GA4 Analytics Implementation
- Google Tag Manager
- BigQuery Data Analysis
- Looker Studio Dashboards
- Marketing Attribution Systems
- Reporting Pipelines
CRM & Automation
- HubSpot CRM
- Zoho CRM
- Lifecycle Automation
- Email Workflow Systems
- CRM Architecture & Optimization
Technical & Data Infrastructure
- Data Workflows & ETL Pipelines
- API Integrations
- Cloud Infrastructure Management
- AI-Assisted Automation Tools
- Tracking Implementation
- Data Integration
Websites
Revenue Impact
- Designed scalable revenue systems across startups and brands
- Improved attribution visibility and reporting accuracy
- Automated lifecycle and reporting processes
- Delivered 40x revenue growth within 10 months for a startup
Personal Information
Title: Revenue Operations Manager, GTM Operations Manager, Marketing Operations Manager, Growth Operations Manager, RevOps Architect, Martech Manager
Tech Stack
GA4, Google Tag Manager, Looker Studio, BigQuery, Hex, HubSpot, Zoho CRM, Lifecycle Automation, Email Workflow Systems, Attribution Models, Funnel Tracking, KPI Dashboards, Reporting Pipelines, APIs, Tracking Implementation, Web Technologies (HTML/CSS fundamentals), Cloud ecosystem familiarity, CI/CD exposure, AI-assisted automation tools
Experience Snapshot
8+ Years, Revenue Operations, Martech, CRM, Analytics, Lifecycle Automation, Worked with performance teams managing six-figure annual ad budgets, Founders, Clients, Marketing Leaders, Product & Engineering Teams, Early career in direct sales and customer engagement
Timeline
Digital Solutions Manager
Team Pumpkin
08.2025 - Current
Founder & Managing Director
VRRepairs Pvt Ltd
01.2023 - Current
Digital Marketing Head
SGS Technologie
03.2022 - 06.2023
Digital Marketing Analyst
Geniiies IT Services
01.2021 - 03.2022
Freelance Growth Consultant
Self - Employed
12.2019 - 04.2021
Team Associate
Cinepolis
01.2017 - 12.2019
Sales Executive
Decathlon
01.2017 - 12.2017
MBA - Marketing
Anna University
B.Sc - Information Technology
Anna University
Advanced Certification - Data Science & AI
IIT Madras