Summary
Overview
Work History
Education
Skills
Certification
Tools and Technologies
Affiliations
Websites
Timeline
Generic

Pranamika Baruah Kakati

Hyderabad

Summary

Visionary and results-driven Product Leader with 20+ years of experience in product management, data, and analytics, specializing in developing and launching enterprise-grade data offerings and AI/ML products. Expertise spans modern data architectures, including robust data strategy, data warehousing, data governance, real-time analytics, and some experience with cloud-based data platforms for telemetry. Demonstrated success in managing large-scale, cross-functional programs, influencing senior leadership, and delivering multi-million-dollar business value in diverse sectors, including Retail/Ecommerce, Manufacturing, Financial Services (Payment & Settlement Systems), Transportation, and AEC.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Senior Manager/ Product Leader

Snapfish US (via Valuelabs)
09.2022 - Current
  • Drove Snapfish's platform strategy and innovation for the $1B personalized photo product consumer business for the U.S., EU, and ANZ markets.
  • Led end-to-end data product and offering strategy across shopping, monetization, user growth, and engagement for the platform.
  • Managed 12 cross-functional microservice teams and multiple business stakeholders, including Walgreens and CVS retail partnerships. Led end-to-end product experiences, integrating photo upload, store pick-up, and order fulfillment, enabling seamless online-to-in-store workflows across partner locations.
  • Boosted mobile conversions by 7%, delivering $1M in incremental revenue through a strategic mobile product roadmap—an initiative later prioritized by executive leadership.
  • Led a critical, data-driven photo and asset upload improvements program, resolving the top customer satisfaction issue for Snapfish. Utilized Splunk observability dashboards, Heap, Adobe, and Medalia to identify and address root causes across cloud infrastructure, UX, and site performance.
  • Spearheaded the data product strategy for a photo archival re-engagement program, defining and implementing data-driven archival/unarchive rules for dormant photo assets. Collaborated closely with cross-functional teams to redesign the UI, leveraging insights to drive customer re-engagement, optimize conversion paths, and personalize offers, projected to recover $1–2M in incremental revenue by reactivating lost customers.
  • Drove product strategy and execution for an enterprise-grade marketing data platform that supported go-to-market efforts through advanced customer segmentation and targeting. Led the design and implementation of scalable data pipelines and Power BI dashboards that enabled cross-sell/up-sell campaigns to guest customers, generating over $5 million in incremental revenue, all while ensuring enterprise-wide PII compliance and data governance.
  • Launched a GenAI-powered text editor to enhance customer retention; initiated WebVR pilots to test immersive product detail page (PDP) experiences, demonstrating AI/ML innovation in data offerings.
  • Executed 8+ A/B tests, driving $2M in incremental revenue through pricing, UI, and shipping optimizations; trained the extended product team on best practices and lessons learned.
  • Led improvements in product catalog data health and taxonomy, ensuring accurate product categorization and discoverability across millions of personalized photo products.
  • Scaled the product team from 5 to 12 members, leading organizational leadership, mentorship, performance management, and training in continuous product discovery, KPI development, and usability testing best practices.
  • Migrated to the Google API photo picker for all the Snapfish and partner apps. Redesigned the data management workflows for that program, ensuring GDPR compliance, resulting in a 35% faster photo selection and a significant reduction in photo upload errors.
  • Led platform integration for the Shutterfly–Costco white-label partnership, delivering a seamless, branded experience for Costco customers. Partnered with internal and external stakeholders to align the product roadmap and launch timelines, supporting GTM strategy execution.
  • Currently leading a cross-functional initiative to identify and mitigate revenue leakage due to guest account fraud, leveraging FPA and Braintree systems to uncover over $XXM in annualized losses.
  • Recognized by the Product VP and CEO for delivering critical business results, demonstrating a strong executive presence.

Product Manager – Data & AI

SureIT Solutions Inc / ViaPlus LLC
10.2018 - 06.2022
  • Served as the first Product Manager for SureIT Solutions Inc., leading the conceptualization, development, and commercialization of a brand-new AI-powered Automatic Number Plate Recognition (ANPR) data solution for the transportation industry, deployed successfully in production.
  • Developed comprehensive business cases and secured executive approval from the CEO and senior management for the AINPR solution, demonstrating strong business acumen.
  • Led the discovery phase, KPI identification, and conceptualization of the AINPR data offering, defining its strategic roadmap and value proposition.
  • Analyzed vehicle data from 50 different U.S. States to develop and prioritize diverse use cases for the AINPR solution.
  • Collaborated with the data science team to design and develop the initial POCs, including ML algorithms (regression for revenue management and deep learning for computer vision), to address key use cases within the Toll Management System (TMS).
  • Designed and developed regression algorithms to resolve duplicate billing issues, resulting in a 50% reduction in errors, and eventually saving millions of dollars due to wrong settlements.
  • Led data acquisition, engineering, and data summarization from disparate sources, establishing robust data pipelines into data warehouses to provide clean datasets for data science teams, directly impacting AI/ML model efficacy.
  • Designed and implemented an in-house data annotation web solution, significantly streamlining labeling workflows, and reducing turnaround time for model updates.
  • Formulated and executed a data selection framework, leveraging large-scale data warehouse repositories for creating stratified sampling from over 500,000 Texas vehicle records, leading to a significant increase in AI/ML model accuracy and precision from 50% to 85% using deep learning algorithms.
  • Developed a robust hybrid rules engine and AI architecture, minimizing false positives, and enhancing result fidelity for manual image review teams.
  • Orchestrated enterprise system and financial integration, embedding the AINPR data offering into the Texas Backoffice TMS (Toll Management System), to streamline manual image review processes.
  • Interfaced with key technical and non-technical stakeholders across ViaPlus functional/business leadership and U.S. Toll agencies for delivery alignment, use case validation, and influencing strategic direction.
  • Recruited, managed, and mentored a high-performing team of four data scientists; proposed and scaled the data annotation team from three to fifteen members in three years, building critical operational capacity.
  • Guided pre-sales and proposal development workshops, and managed product strategy for AINPR as a core data offering, supporting the company's transition from an R&D arm to a commercial product entity.

Product Manager

Arth DesignBuild
06.2018 - 09.2018
  • Facilitated the MVP launch of LivBIM, a B2B hybrid (web + mobile) product for field service in the construction industry for India and South-East Asian markets.
  • Defined key features for dashboard and inventory modules, targeting operational visibility and materials tracking.
  • Collaborated with Tata Housing during beta rollout, gathering feedback and iterating product features.
  • Mentored two junior PM, reinforcing product thinking in a fast-paced startup environment.

Product Owner

Intergraph (Hexagon AB, Sweden)
10.2014 - 12.2017
  • Led data product strategy and delivery for a multi-million-dollar portfolio of B2B digital twin and visualization products in the power, process, and marine industries across the US and EMEA, aligning with strategic business outcomes.
  • Owned the end-to-end lifecycle for a portfolio of enterprise-grade data visualization software products (SmartPlant Review, GoView), driving the product roadmap, feature definition, backlog management, sprint planning, and cross-functional delivery.
  • Spearheaded end-to-end product lifecycle for Smart Interop Publisher, a strategic data offering focused on enforcing governance and standardization in CAD/BIM data transformation. Ensured schema validation, version control, and metadata compliance across 10+ consuming systems, reducing manual data corrections reported by customers by 70%, and accelerating project handoffs by 50%. Managed multiple third-party vendors and channel partners.
  • Shaped the digital twin data strategy for SmartPlant Review, delivering mission-critical features, and enabling immersive data insights through point cloud integration.
  • Piloted and launched GoView, a zero-footprint web viewer; collaborated with MyVR for viewer engine optimization, and influenced the integration of visualization APIs across other enterprise products.
  • Achieved 50,000+ downloads globally by conceptualizing and launching v2 of Intergraph FreeView; pioneered telemetry analytics for usability tracking, defining parameters, and coordinating with data platform teams (including those managing data warehouses and contributing to nascent data lake initiatives) to ensure first-time adoption of data-driven insights within Hexagon.
  • Facilitated the Smart 3D Reference module release, with a focus on data access control and permission management.
  • Conducted user research, telemetry-based insights, and UI/UX iterations to enhance user engagement and retention.
  • Influenced GTM strategy with marketing, enabled business development, and legal teams on compliance, and trained junior product owners.
  • Managed three cross-functional Scrum teams across locations; led POCs for data-driven visualization products, integrating APIs with major content management clients.

Assistant Manager – Design Automation

Suzlon Energy
05.2012 - 02.2014
  • Led manufacturing process automation projects for wind turbine blade production, delivering measurable improvements in cycle time, labor efficiency, and operational throughput for India and Netherlands sites/plant facilities.
  • Excelled as the Program Coordinator for the Blade Design PMO, ensuring enterprise-wide alignment on critical engineering and change management processes.
  • Achieved significant business impact: reduced design change request volume by 90%, lowering program costs, and increasing operational stability.

Manager – Design & Manufacturing

Ace-Ex Industries
08.2009 - 04.2012
  • Shaped the development of Special Purpose Machines (SPMs) for industrial clients, resulting in securing multiple orders from top manufacturers (BARC, Kusters Engineering, and L&T).
  • Led the end-to-end project lifecycle for multiple SPMs—from concept design and 3D/2D detailing to procurement, fabrication, testing, and customer delivery.
  • Managed a multidisciplinary team of 10+ design engineers and technicians, and oversaw quality control processes during fabrication.

Senior Design Engineer

CYIENT
08.2006 - 11.2008
  • Led digital transformation of the design workflow through Model-Based Definition (MBD) for TGV and RGV Duplex trains (Client: Alstom), replacing legacy 2D drawings with intelligent 3D models, enhancing design accuracy, and improving cross-functional handoffs.
  • Reduced design lead time by automating workflows using macros.
  • Built and formalized a Standard Parts Library for Alstom’s global projects, driving procurement efficiency, part reuse, and enhanced design consistency.
  • Received four individual awards from Alstom for delivering 100% quality (7/7 customer feedback score) across multiple project phases.
  • Received the Best Team Award from Alstom for leading the library team, delivering the highest business value.

Design Engineer

Tata Teleservices Ltd
11.2004 - 08.2005

Lecturer

Institute of Engineering & Management Studies
01.2004 - 05.2004

Education

Post Graduate Program - Business Analytics and Business Intelligence

Great Lakes Institute of Management
Hyderabad
03-2019

Bachelor of Mechanical Engineering -

Assam Engineering College, Gauhati University
Guwahati
07-2003

MS - Computer Science

Scaler Academy
Hyderabad

Skills

  • Domain Experience: Retail/Ecommerce, Manufacturing, Renewables, Oil/Gas, Transportation, AEC, Financial Services (Payment Processing & Settlement)
  • Data and AI expertise: artificial intelligence/machine learning (AI/ML), data management, enterprise data architectures (data warehouses, cloud platforms - AWS/GCP/Azure, MDM), data governance, real-time analytics, telemetry and observability data platforms, data privacy, ETL principles, risk scoring model design and implementation
  • Product leadership: product management, data offering/product ownership, solution leadership, partner/stakeholder management, design thinking, user experience (UX), strategic planning, portfolio management, cross-functional leadership, agile (Scrum)
  • Business Acumen: Business Case Development, Monetization Strategies, Revenue Generation, Market Analysis, Competitive Intelligence, Regulatory Frameworks understanding (GDPR, HIPAA, CCPA)

Certification

  • Certified Scrum Product Owner (CSPO) – Scrum Alliance
  • Advanced Product Management – Product Faculty (US)
  • API Product Manager – API Academy
  • Platform Business Models – IIM Bangalore
  • UX Champion – Intergraph
  • Data/Document Management in ENOVIA PLM – Alstom France
  • CAD, CAM, CNC Certificate Training – Tool Room and Training Centre (TRTC)
  • Preparing for CDMP Associate Certification

Tools and Technologies

  • Product & Analytics: Google Analytics, Heap, Adobe Analytics, Google Optimize, Adobe Target, JIRA
  • BI & Visualization: PowerBI, Tableau, BigQuery
  • Programming & Data Science: Python, R, SQL, ML (TensorFlow/Keras), OpenCV
  • Platforms: Docker, AWS, OpenGL (basic knowledge)

Affiliations

  • Advisory director of the literary NGO 'Saptarshi Gosthi' in North-East India, working for inclusion, diversity, and economic empowerment

Timeline

Senior Manager/ Product Leader

Snapfish US (via Valuelabs)
09.2022 - Current

Product Manager – Data & AI

SureIT Solutions Inc / ViaPlus LLC
10.2018 - 06.2022

Product Manager

Arth DesignBuild
06.2018 - 09.2018

Product Owner

Intergraph (Hexagon AB, Sweden)
10.2014 - 12.2017

Assistant Manager – Design Automation

Suzlon Energy
05.2012 - 02.2014

Manager – Design & Manufacturing

Ace-Ex Industries
08.2009 - 04.2012

Senior Design Engineer

CYIENT
08.2006 - 11.2008

Design Engineer

Tata Teleservices Ltd
11.2004 - 08.2005

Lecturer

Institute of Engineering & Management Studies
01.2004 - 05.2004

Post Graduate Program - Business Analytics and Business Intelligence

Great Lakes Institute of Management

Bachelor of Mechanical Engineering -

Assam Engineering College, Gauhati University

MS - Computer Science

Scaler Academy

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Pranamika Baruah Kakati