Pranav Santurkar
GTM Product Head
Gurgaon
Summary
Experienced professional with 11 years in sales and product management within the Consumer Durables industry. Skilled in multi-channel sales strategies for nationwide reach. Proven track record of driving revenue growth, building client relationships, and surpassing targets. Passionate about utilizing expertise to drive business success and support growth in the consumer durables sector.
Overview
11
11
years of professional experience
Work History
Deputy General Manager- GTM Product Head- Room AC Category
SAMSUNG INDIA ELECTRONICS INDIA LTD.
12.2023 - Current
- GTM Head for Room Air Conditioner Category for Samsung (T.O- 1500 Cr.)
- Delivered record breaking H1 TO of 1500 Cr. in Yr'25, profit increase 3% through channel mix optimization
- Delivered > 70% growth in Distribution & Online channel through efficient DMDC segregation
- Market Share improvement of ~3%, with 5 Star (premium) portion scale up from 15% to ~35% (MS up by 6%)
- SKU optimization from 80 SKU's in Yr'22 to 20 SKU's in Yr'25, profit improvement- 3%, Ageing
- Up-scaled operations from CPI based to Value CPI based, WindFree portion (20% -> 35%), ASP up by 3%
- Awarded with President's team award for Q1'25 (~60% growth vs LY), profit up 5% (GT portion up 8%)
- Dec'23-current
Senior Manager-Key Account Manager (Large Format Retail-North India)
SAMSUNG INDIA ELECTRONICS INDIA LTD.
04.2019 - 11.2023
- Key Account Manager for 4 largest LFRs- in North India (225 stores- Delhi, UP, Raj, Har) - T.O of INR 260 Cr.
- Led a team of 8 ASM's, 15Team Leads & 150 in store promoters across 5 states
- Achieved 6X nos. in 75"+ Panel TV, thru planogram strictness, sell out focus & partner engagement
- Highest ever single year AC turnover of 6500 units achieved in Yr'22, 2X of Yr'21
- Ranked 1st in India in Diwali Front Load Washers contest for KAM's, ~2X growth ( Shift from 6/6.5 Kg to 7/8 Kg)
- Special mention in President's Team Award for Q4 2021 for highest ever festival turnover & Q4 biz in 2021
Manager- Area Business Manager (General Trade (Distribution)-Delhi)
SAMSUNG INDIA ELECTRONICS INDIA LTD.
04.2016 - 03.2019
- Led a team of 7 FSE's & 23 Promoters in North Delhi (Annual T.O- INR 40 Cr.)- WOD increase by 40%(165 -> 225)
- Improved premium portion from 10% to 35%, 2 Front Load WM display strategy, 55"+TV display fixtures
- Rewarded in Annual Sales Meet by Sales Head for outstanding performance in 2017 & 2018
Assistant Manager- Area Business Manager (MBO/Exclusive-Delhi)
SAMSUNG INDIA ELECTRONICS INDIA LTD.
06.2014 - 03.2016
- Led a team of 15 promoters to drive 35% growth in Yr'15, -15% in Yr'14 ( Retail ways of working)
- O2O pilot in MWO for Mahajan Electronics, ranked 381 All India in total T.O.( 25th in MWO T.O in Yr'15)
- Awarded in National Sales Meet for overhaul of Direct Dealer channel in Delhi in Yr'16
Education
MBA - undefined
Indian Institute of Management (IIM)
CalcuttaB. Tech - Industrial Engineering
National Institute of Technology (NIT)
JalandharSkills
Certifications: Retail Management- Harvard Manage Mentor, Critical Thinking, Leadership Strategies- SamsungU
Timeline
Deputy General Manager- GTM Product Head- Room AC Category
SAMSUNG INDIA ELECTRONICS INDIA LTD.
12.2023 - Current
Senior Manager-Key Account Manager (Large Format Retail-North India)
SAMSUNG INDIA ELECTRONICS INDIA LTD.
04.2019 - 11.2023
Manager- Area Business Manager (General Trade (Distribution)-Delhi)
SAMSUNG INDIA ELECTRONICS INDIA LTD.
04.2016 - 03.2019
Assistant Manager- Area Business Manager (MBO/Exclusive-Delhi)
SAMSUNG INDIA ELECTRONICS INDIA LTD.
06.2014 - 03.2016
MBA - undefined
Indian Institute of Management (IIM)
B. Tech - Industrial Engineering
National Institute of Technology (NIT)
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