Pranav Verma

Own monetisation, retention, and platform integrity initiatives across Chegg’s US subscription business.

• Led the development of a GenAI-powered conversational platform enabling students to engage in multi-turn interactions and contextual problem solving.
• Owned subscription revenue charter, driving $3M+ annualised revenue uplift through pricing strategy, packaging, and churn reduction initiatives.
• Led end-to-end pricing transformation, introducing multi-duration subscription plans (3 & 6 months), improving conversion by 18%
• Defined and executed retention strategy, increasing 90-day retention by 14% via lifecycle optimization and cancellation flow redesign
• Spearheaded integration of generative AI into core product pipeline, enabling delivery of 30M+ verified solutions, improving scale and cost efficiency
• Defined user journeys, AI workflows, and quality guardrails to deliver accurate, engaging, and scalable customer experiences.
• Built platform trust & safety systems, reducing expert-side fraud by 92% using identity verification and ML-based detection
• Partnered with leadership across product, data science, and business to align monetization strategy with long-term platform vision

"Led digital product strategy for fixed deposits and mutual funds business serving 15M+ customers."

• Owned end-to-end digital liabilities business, managing customer journeys contributing to ₹70,000+ crore deposits.
• Scaled mobile-first onboarding to 90%+ adoption within 6 months, significantly improving customer acquisition efficiency.
• Conceptualised and launched Systematic Deposit Plan (SDP)—a first-in-market product driving recurring deposits and improving balance sheet stability.
• Drove platform-level improvements across onboarding, KYC, and transaction journeys, increasing conversion and reducing drop-offs.
• Collaborated with business, risk, and compliance teams to align product innovation with financial regulations and revenue goals.

Owned subscription growth, pricing, and lifecycle management for digital media business.

• Drove 30% acquisition growth and 58% retention improvement through pricing optimization, lifecycle engagement, and experimentation-led product development.
• Conceptualized and launched a mobile-first newsroom platform enabling journalists to create, edit, and submit news stories along with multimedia content directly from the field, significantly reducing reporting turnaround time.
• Introduced an AI-assisted voice-to-text workflow leveraging speech recognition and language translation capabilities, allowing journalists to narrate stories in Hindi and automatically convert them into editable text, improving productivity and adoption among field reporters.
• Defined end-to-end product requirements, user journeys, and workflows for content creation, review, and publishing, collaborating closely with editorial, engineering, and operations teams.
• Built internal newsroom management systems that improved operational efficiency by 50% through workflow automation and streamlined content processing.

Led growth and engagement initiatives for automobile marketplace within Paytm ecosystem.

• Owned category growth for bikes & automobiles, driving 25% QoQ acquisition growth
• Designed cross-ecosystem engagement strategies, improving repeat usage by 30% via integrated rewards and incentives
• Enabled dealer onboarding and marketplace expansion through POS, payments, and inventory tools
• Contributed to building O2O commerce capabilities, integrating offline sellers into digital ecosystem

• Led improvements across B2C marketplace, increasing lead generation by 30%
• Enhanced CRM and dealer distribution systems, improving lead-to-sale conversion by 20%
• Integrated lending partners via APIs, enabling seamless loan approvals for customers