Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Pranay Bommidi

Hyderabad

Summary

Graduated with a Master's degree in Information Technology from Central Queensland University. A seasoned Retention professional with a demonstrated history in the Gaming, Internet, and Retail industry. Adept with new-age marketing tools and skilled in digging out insights from data, developing strategies, and driving business KPIs.

Overview

9
9
years of professional experience

Work History

Assistant Manager

Head Digital Works
04.2024 - Current
  • Supervised daily operations including scheduling shifts, assigning duties.

Team Lead

Head Digital Works
Hyderabad
10.2021 - Current
  • Customer Retention & Loyalty, I work on managing promotions, campaigns to engage, retain and drive business value. I use data-driven marketing techniques to achieve retention KPIs.
  • Analyzing different user personas and creating various segments to pinpoint these customers with the right marketing offers, campaigns, Loyalty programs.
  • Planning campaigns and managing strategy to engage players and monetize.
  • Liaising with internal teams like Brand & content to get the campaign assets and copy.
  • Empathizing about players and understanding challenges in user experience, customer journey throughout the life cycle, and address issues to reduce customer drop off and churn.
  • Understanding customer feedback and implement solutions to mitigate user concerns and improve customer satisfaction rates, thereby improving retention.
  • Using marketing automation tools like Oracle Responsys, CleverTap (WebEngage, MoEngage..etc) to uplift customer engagement and retention at a larger scale.
  • Customizing strategizing and orchestrating marketing campaigns to meet the varied demands of changing business landscape.
  • Maintaining daily, weekly, monthly reports to take strategic and data-driven decisions for campaign planning and rollout.
  • Analyze campaign reports and reconcile campaigns to engage more customer audiences to drive them back to the platform and improve business metrics.
  • Experience in understanding marketing analytics tools and metrics such as CPA, CTR, CPC, CPI, ROAS.
  • Developing retention campaigns to increase DAU, WAU, MAU, and ARPU through channels like Push notifications, App Inbox, SMS, Emails, In-App, web push, webhooks, Facebooks Ads, Instagram Ads, WordPress..etc.
  • Sound knowledge of data cohorts, customer funnels, customer flows, life cycle, and data trends.
  • Experience in handling small teams and effectively delegating tasks and taking reports on a day-day basis.
  • Collaborate with third-party vendors for business objectives.

Business Office Manager

Gmp compliance
Melbourne
01.2017 - 03.2019
  • Tasked with planning, monitoring, and maximizing retail budget, product inventory, purchasing, and sales.
  • Review store P&L statement with Finance Officer and prepare budgets for marketing and promotional activities, setting up sales targets, and managing inventory and team.
  • Working closely with the Human Resources team in selecting, recruiting, and training new personnel.
  • Creating duty roster and shift management to improve operational efficiency.
  • Assist in the procurement, Visual merchandising, product replenishment as per the business requirements.
  • Address customer concerns in a time-bound and effective way to ensure Customer satisfaction.

Education

Diploma of Leadership and managment - Business Administration, Management and Operations

Strathfield College
01.2018

Master's degree - Information Technology

Central queensland university
01.2015

Bachelor's degree - Computer Software Engineering

Vellore Institute of Technology
01.2012

Intermediate - MPC

Resonance Jr College
01.2008

SSC - 10th standard

Geethanjali Vidhyanikethan
01.2006

Skills

  • Customer relationship management
  • Marketing automation
  • Digital marketing
  • Customer engagement
  • Growth hacking
  • Engagement strategy
  • Gaming industry knowledge
  • Data analysis
  • Campaign strategy
  • Budget management
  • Team leadership
  • Performance metrics
  • Strategic planning

Timeline

Assistant Manager

Head Digital Works
04.2024 - Current

Team Lead

Head Digital Works
10.2021 - Current

Business Office Manager

Gmp compliance
01.2017 - 03.2019

Diploma of Leadership and managment - Business Administration, Management and Operations

Strathfield College

Master's degree - Information Technology

Central queensland university

Bachelor's degree - Computer Software Engineering

Vellore Institute of Technology

Intermediate - MPC

Resonance Jr College

SSC - 10th standard

Geethanjali Vidhyanikethan
Pranay Bommidi