Pranay Bommidi
Hyderabad
Summary
Graduated with a Master's degree in Information Technology from Central Queensland University. A seasoned Retention professional with a demonstrated history in the Gaming, Internet, and Retail industry. Adept with new-age marketing tools and skilled in digging out insights from data, developing strategies, and driving business KPIs.
Overview
9
9
years of professional experience
Work History
Assistant Manager
Head Digital Works
04.2024 - Current
- Supervised daily operations including scheduling shifts, assigning duties.
Team Lead
Head Digital Works
Hyderabad
10.2021 - Current
- Customer Retention & Loyalty, I work on managing promotions, campaigns to engage, retain and drive business value. I use data-driven marketing techniques to achieve retention KPIs.
- Analyzing different user personas and creating various segments to pinpoint these customers with the right marketing offers, campaigns, Loyalty programs.
- Planning campaigns and managing strategy to engage players and monetize.
- Liaising with internal teams like Brand & content to get the campaign assets and copy.
- Empathizing about players and understanding challenges in user experience, customer journey throughout the life cycle, and address issues to reduce customer drop off and churn.
- Understanding customer feedback and implement solutions to mitigate user concerns and improve customer satisfaction rates, thereby improving retention.
- Using marketing automation tools like Oracle Responsys, CleverTap (WebEngage, MoEngage..etc) to uplift customer engagement and retention at a larger scale.
- Customizing strategizing and orchestrating marketing campaigns to meet the varied demands of changing business landscape.
- Maintaining daily, weekly, monthly reports to take strategic and data-driven decisions for campaign planning and rollout.
- Analyze campaign reports and reconcile campaigns to engage more customer audiences to drive them back to the platform and improve business metrics.
- Experience in understanding marketing analytics tools and metrics such as CPA, CTR, CPC, CPI, ROAS.
- Developing retention campaigns to increase DAU, WAU, MAU, and ARPU through channels like Push notifications, App Inbox, SMS, Emails, In-App, web push, webhooks, Facebooks Ads, Instagram Ads, WordPress..etc.
- Sound knowledge of data cohorts, customer funnels, customer flows, life cycle, and data trends.
- Experience in handling small teams and effectively delegating tasks and taking reports on a day-day basis.
- Collaborate with third-party vendors for business objectives.
Business Office Manager
Gmp compliance
Melbourne
01.2017 - 03.2019
- Tasked with planning, monitoring, and maximizing retail budget, product inventory, purchasing, and sales.
- Review store P&L statement with Finance Officer and prepare budgets for marketing and promotional activities, setting up sales targets, and managing inventory and team.
- Working closely with the Human Resources team in selecting, recruiting, and training new personnel.
- Creating duty roster and shift management to improve operational efficiency.
- Assist in the procurement, Visual merchandising, product replenishment as per the business requirements.
- Address customer concerns in a time-bound and effective way to ensure Customer satisfaction.
Education
Diploma of Leadership and managment - Business Administration, Management and Operations
Strathfield College
01.2018
Master's degree - Information Technology
Central queensland university
01.2015
Bachelor's degree - Computer Software Engineering
Vellore Institute of Technology
01.2012
Intermediate - MPC
Resonance Jr College
01.2008
SSC - 10th standard
Geethanjali Vidhyanikethan
01.2006
Skills
- Customer relationship management
- Marketing automation
- Digital marketing
- Customer engagement
- Growth hacking
- Engagement strategy
- Gaming industry knowledge
- Data analysis
- Campaign strategy
- Budget management
- Team leadership
- Performance metrics
- Strategic planning
Timeline
Assistant Manager
Head Digital Works
04.2024 - Current
Team Lead
Head Digital Works
10.2021 - Current
Business Office Manager
Gmp compliance
01.2017 - 03.2019
Diploma of Leadership and managment - Business Administration, Management and Operations
Strathfield College
Master's degree - Information Technology
Central queensland university
Bachelor's degree - Computer Software Engineering
Vellore Institute of Technology
Intermediate - MPC
Resonance Jr College
SSC - 10th standard
Geethanjali Vidhyanikethan
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