PRANAY KUMAR

An efficient professional with 23 years of rich experience in handling revenue expansion with key focus on sustainable growth. Possessing in-depth expertise in the industries of Real Estate, Tyres, and Sanitary Ware. Comprehensive experience in developing business relations with financially strong and reliable channel partners. A keen strategist with demonstrated skills in conceptualizing and implementing sales & marketing plans. An effective leader with excellence in training & motivating workforce accomplishing greater operational efficiency.

Seeking mid-senior level opportunities that present challenges and allow me to leverage my expertise in Channel & Institutional Sales. I aim to contribute to a dynamic organization's growth by strategically maximizing resource utilization for enhanced revenue generation

• Hindi
• English

• 02/01/2023, 12/31/2023, Senior Manager, Shapoorji Pallonji Real Estate, Joyville Howrah, Head of Channel Sales for the project. Sales volume through channel partners increased manifold and reached to a level of acceptable consistency. Contributions through CP vertical had been 78% of total sales, Carried out responsibilities similar to deputy site head, having been the seniormost resource next to the site head, Posted a growth of 2.5X in terms of CP site visits, Actively contributed to the organization with product, pricing and promotion strategy, 75 new channel partners empaneled in a span of 10 months, Revived sizeable number of channel partners who stopped working with the project, Formulated schemes related to channel business and also ensured SOPs are strictly adhered to, Monitored site visits closely and coordinated with closing managers for conversions that increased from 9% to 16%, Identified ways and means to improve conversions, Plugged gaps by improving skill sets of closing team. Carried out a weekly review of the progress with conversions post site visit, Kept the management and team abreast of market intelligence i.e. infrastructure development activities in the micro market, competition pricing strategy, new launches and schemes etc., Instrumental in conducting various training and development programs at site and CP premises. Uniquely conceptualized CP meets were conducted to add value to their knowledge and skills. Various upskilling sessions, particularly digital marketing workshops, product training, and tele calling training, instilled confidence among the participants, Worked cohesively with Marketing, CRM, Facilities and product team for exchange of ideas and valuable inputs
• 09/01/2020, 01/31/2023, PROPCIVIC, Kolkata, Assisted a Real Estate channel partner in establishing and operating their business in Kolkata, gaining firsthand experience with lead generation mechanisms and acquiring valuable market insights
• 09/10/2018, 08/14/2020, AGM, Shriram Properties Ltd., Kolkata, Instrumental in contributing around 55% of total sales, heading channel partner vertical, Highest contributing team leader at Kolkata's most successful pre launch/launch of project "Sunshine", Efficiently monitored lead generation, training, timely payout and grievance redressal for channel partners, Channel partners' engagement and support through direct reports. Ensured periodic face to face meetings in order to bridge communication gaps. Motivated them to work from our site office utilizing our infrastructure and facilities, Coordination with various functional heads of the project to solve channel and customer related issues, Provided market intelligence support for strategy making and minimizing risk by informed decision making, Successfully implemented the pilot project for OTP under "Shriram Synergy" program, bringing the source conflict to minimum, Co-ordination and gap identification with closing team to make a concerted effort to keep a healthy conversion rate, Garnered traction and created buzz through on-site carnivals involving channel partners' resources, Created CP network unconventionally, involving people from various fields i.e. network marketing, insurance, housing loans and priest with sizeable high net worth clientele, Conducted large-scale channel partner meetings and on-site engagements with selected partners
• 06/14/2017, 09/07/2018, Manager Sales, CERA Sanitary Ware Ltd., Bihar & Jharkhand, Increasing business through expansion of dealer network and maintaining efficient business relationships with existing partners, Conducting a business & product portfolio analysis on a regular basis for revenue augmentation and get the focus right on high margin - strategic products and new dealers' performance, Developing a secondary network of channel partners to increase market penetration & visibility, Driving sales by appointing financially capable & disciplined channel partners for placement of products in open market & retail outlets; setting targets and conducting joint business reviews with dealers to achieve agreed sales volumes, Provide thrust on sales of entire product portfolio in order to achieve segmental targets
• 12/01/2014, 05/31/2017, Head Sales & Marketing, Epoch Distribution Pvt. Ltd., Noida, Ensured that product mix relevant to Indian market are imported. Analyze niche market requirements and identify gaps for mass as well as premium segments, Monitoring of company wise price movement i.e. periodic study of price grid, Competitors' discount and schemes analysis and its effect on NLC/MOP, Liaison with E-commerce portal in order to create deeper penetration and availability, Market potential study & market mapping, Accountable for complaint management for Kumho OEM tyres, came fitted with Hyundai vehicles sold in India, and acted as an interface between Kumho Bangkok and HMIL
• 06/01/2013, 11/30/2014, Freelance Management Consultant
• 03/01/2013, 05/31/2013, Area Manager, JK Tyre and Industries Ltd., New Delhi, Heading all the product segments available with JK Tyres and expanding revenue by achieving sales targets through dealer networks across the area under purview, Generating sales through fleet accounts directly and by attaching them to our dealers
• 09/01/2009, 02/28/2013, Area Manager - Sales, Continental India Ltd., Delhi, Managing the CFA and dealer network operations at India's largest transport hub, Sanjay Gandhi Transport Nagar, Implementation of sales operations across the region & execution of corporate strategies, schemes and sales promotion plan, Analyze primary market intelligence and business potential information, Handle customer complaints/grievances and ensure timely redressal with the assistance of Service Engineer, Execution of promotional activities at dealer level as well as end-users for market feedback and future sales growth
• 03/01/2001, 09/30/2009, Various Positions, MRF Ltd., Maharashtra (Pune & Aurangabad), Bihar (Muzaffarpur), Jharkhand (Dhanbad), West Bengal (Asansol), Sales Representative, Sales Supervisor, Senior Sales Supervisor, Manager - Depot Sales, Regional Head - Institutional sales