Pranayee Karmakar
Hyderabad
Summary
Digital product management professional with comprehensive experience in leading product lifecycle from ideation to execution. Known for fostering collaborative team environments and delivering impactful product strategies that meet evolving market demands. Proficient in agile methodologies and adept at navigating complex stakeholder landscapes to achieve business objectives.
Overview
11
11
years of professional experience
1
1
Certificate
Work History
Senior Digital Product Manager (Sr. AVP)
Wells Fargo
04.2024 - Current
- Led the Merchant Services team in migrating the Merchant digital application platform, resulting in a 55% increase in pre-filled application rate and a 12% increase in booking rate for Q2 2024.
- Conducted in-depth market research and analysis to enhance user engagement and retention, reducing the drop off rates by 500bps.
- Launched new design for Small business deposits NDDA, improving the CSAT score by 10 points for Wells Fargo small business.
- Improved Cross sell rate for automated CSBB deposits application by 11%
Advisory Consultant (Product Owner)
IBM
07.2021 - 03.2023
- Managed a project worth INR1Cr and led digital transformation to serverless AWS cloud architecture, reducing TCO by 80%.
- Implemented ERP solutioning of 'RISE with SAP', increasing Customer Lifetime Value by 40%.
- Conceptualized Python-based automation scripting for application outage handling, saving 20% labor hours annually.
- Managed portfolio of business applications, enhancing revenue by $1M.
- Shortened release cycle of key business account from 6 months to 4 weeks, reducing Time-to-Market by 40%.
Senior Consultant (Business Analyst)
PwC India
03.2019 - 06.2021
- Spearheaded Bangladesh's first ARIBA Implementation project worth INR 20Cr, receiving the 'Together Ahead' award from PWC.
- Consulted for a US based Investment firm on implementation of FIORI based ecosystem ensuring seamless transition from traditional GUI to user-friendly web based UI, enhancing operational efficiency by 34% and improving data redundancy by 80%.
Application Engineer
T-systems
01.2019 - 02.2019
- Designed SAP Landscape planning, sizing, backup and storage management for a Fortune 500 company.
IT Analyst
Accenture
11.2014 - 12.2018
- Led successful projects resulting in increased user adoption, revenue growth, improved customer satisfaction, and GDPR compliance. Adept at conducting competitor analysis, identifying product gaps, and implementing impactful solutions.
- Strategically created a Proof of Concept for migrating 1.5TB of SAP SCM application, enabling business revenue of $3M.
- Successfully converted and Migrated ECC EHP7 to S4/Hana 2022, also moved SAP RISE platform (IBM Power) with more than 550 interfaces (99.9% success rate).
- Completed Trust Configuration (SAML) for Cloud Identity Authentication, improving customer engagement by 24%.
Education
MBA -
Indian Institute of Management - Ahmedabad (IIM-A)
Ahmedabad04.2024
B.Tech -
West Bengal University of Technology
Kolkata05.2014
Skills
- Design thinking
- Product discovery
- Data-driven decision making
- Cross functional leadership
- Product roadmapping
- Competitive analysis
- Web analytics
- Customer journey mapping
- User acceptance testing
- Customer behavior analysis
Certification
- Certified Product management professional by PMI
- Data privacy and security certification, by IBM
- SAP workloads on Azure By Koenig
- Corporate Finance by NASBA
- Data Analytics for Business Professionals IIBA
Accomplishments
- Spotlight Award Winner - Awarded the Spotlight Award for execution excellence from Small business head (US)
- Hackathon Winner - Winner of Wells Fargo Product owner hackathon for 2024
- National Winner - National Winner in the case competition organized by Delhi School of Economics
- Committee Member - Elected Committee member of International Immersion Program Committee at IIM Ahmedabad
Timeline
Senior Digital Product Manager (Sr. AVP)
Wells Fargo
04.2024 - Current
Advisory Consultant (Product Owner)
IBM
07.2021 - 03.2023
Senior Consultant (Business Analyst)
PwC India
03.2019 - 06.2021
Application Engineer
T-systems
01.2019 - 02.2019
IT Analyst
Accenture
11.2014 - 12.2018
MBA -
Indian Institute of Management - Ahmedabad (IIM-A)
B.Tech -
West Bengal University of Technology
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