Pranjal Gupta
Associate Director / Disease Area Lead - APMA Region
Hyderabad
Summary
Associate Director with experience in marketing, strategy and analytics.
Have good understanding of upcoming healthcare trends with proven ability of identifying opportunities to maximize revenue.
Can effectively collaborate in a matrix environment and within cross-cultural and cross- functional teams. Strong analytical skills coupled with therapy area and market knowledge are complemented by experience of working with global commercial leaders of Novartis.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Associate Director / Disease Area Lead - APMA
Novartis Healthcare Pvt Ltd
06.2024 - Current
- Driving Business Execution & Excellence in APMA region.
- Leading launch excellence efforts for cross-brands by partnering with APMA region and country cross-functional teams
- Enabling brand performance tracking while providing Insights & Analytics for Novartis Brands in APMA region
- Mentoring and training associates
Integrated Insights Senior Manager Oncology
Novartis Healthcare Pvt Ltd
09.2021 - 05.2024
- Worked closely with Global Marketing Director and enabling launch of Scemblix through insight generation, key country and regional collaboration
- Co-led the Global One Impact Plan for Scemblix (created strategic and tactical plan in close collaboration of key functions (Medical, V&A, Patient Engagement) & top countries (Germany & Japan))
- Enabled multiple global market research & workshops e.g., patient journey, ATUs, demand studies, CI & positioning workshops
- Sep 2021-Dec-2022:
- Enabled creation of global commercial strategy for pipeline and marketed CAR-T products
- Worked closely with ED Global Disease Strategy to finalize 10 year Disease Area Strategy and forecast for NHL (DLBCL, FL & MCL), ALL and MM from CAR-T pipeline perspective.
- Created Integrated strategy for Kymriah with Global Brand team
- Created unbranded website for LATAM, APAC and MENA region
Product Manager
Dr. Reddy's Laboratories
06.2019 - 08.2021
- Managed XGEVA (Denosumab) and Vectibix (Panitumumab) - AMGEN Global Brands for India, portfolio size of ~7.0 M USD (IPSOS MAT Dec 2020)
- Spearheaded unique marketing initiatives in Colorectal cancer indication and importance of Bone health in Solid Tumors
- Leveraged Digital Marketing tools to increase the reach, product launch and maintaining top-of-the mind awareness
- Launched XGEVA in 2 new indications Multiple Myeloma and Giant Cell Tumor of Bone
- Continuous collaboration with Amgen Asia Pacific Regional team to optimally adapt regional strategy and marketing materials as per India market need
- Continuous collaboration with internal teams - medical, sales, key account and external vendors - creative and market research agencies.
- Managed CRESP (Biosimilar Darbapoetin) and delivered market beating growth. Optimized sales force resources which has delivered an upside of 0.4 M USD
Brand Manager
Cipla
05.2018 - 06.2019
- Managed Portfolio – Rabicip, Rabicip D, Rabicip L and Rabicip IV, for India with size - 4.9 M USD (IMS MAT Dec’18);
- Achieved brand sales budget by designing and executing brand plan to increase the market share
- Designed communication specifics to ENT surgeons and Chest Physicians which helped brand in gaining prescription rank among ENT (became #1 prescribed PPI by ENTs) and Chest physicians.
- Launched flagship campaign in Allergic Rhinits space and utilized multi-channel marketing to make it successful
Analyst
Novartis Healthcare Pvt Ltd
08.2015 - 05.2018
- Worked closely with Region Europe Disease Area Marketing Director for key hemato-oncology brands (Revolade and Exjade) - provided support in -
- Continuous collaboration with EU country brand teams, region office, market access and medical team to carry out strategic planning (5-year strategic plan), budget exercise, brand performance tracking, forecasting, European disease team meetings and other key business processes
- Breast Cancer (Kisqali) - Worked closely with EU Brand team and business planning team; executed patient share Analog analysis to prepare a business case for success of potential blockbuster breast cancer brand
Business Development & Marketing Intern
Sun Pharmaceutical Industries Ltd
06.2014 - 08.2014
- Conducted primary market research study for a pipeline oncology product, which has addressed key business questions pertaining to perception of oncologists, pricing, USP of product and competitor intelligence.
Education
MBA - Pharmaceutical Marketing And Management
NIPER, Hyderabad
Hyderbad 08.2013 - 06.2015
Bachelor of Pharmacy - Pharmaceutical Sciences
Manipal College Of Pharmaceutical Sciences
Manipal 07.2009 - 06.2013
Certificate - Digital Marketing And Analytics
Indian School of Business
Hyderabad 06.2021 - 09.2021
Project Management Professional ( PMP) Certificate -
Project Management Institute
2024
Skills
Product Lifecycle Management
Data bases (IQVIA, Kantar, TrialTrove, Evaluate)
Advance Excel
MS-Power Point and MS-Word
Timeline
Associate Director / Disease Area Lead - APMA
Novartis Healthcare Pvt Ltd
06.2024 - Current
Integrated Insights Senior Manager Oncology
Novartis Healthcare Pvt Ltd
09.2021 - 05.2024
Certificate - Digital Marketing And Analytics
Indian School of Business
06.2021 - 09.2021
Product Manager
Dr. Reddy's Laboratories
06.2019 - 08.2021
Brand Manager
Cipla
05.2018 - 06.2019
Analyst
Novartis Healthcare Pvt Ltd
08.2015 - 05.2018
Business Development & Marketing Intern
Sun Pharmaceutical Industries Ltd
06.2014 - 08.2014
MBA - Pharmaceutical Marketing And Management
NIPER, Hyderabad
08.2013 - 06.2015
Bachelor of Pharmacy - Pharmaceutical Sciences
Manipal College Of Pharmaceutical Sciences
07.2009 - 06.2013
Project Management Professional ( PMP) Certificate -
Project Management Institute
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