Pranjali Gupta

· Led payroll UX improvements across employee setup and payroll workflows, improving usability, clarity, and data accuracy in QuickBooks Payroll.

· Owned discovery and experience design by translating user behavior, support insights, and compliance needs into improved workflows and system guidance.

· Partnered with Design, Engineering, Compliance, and Legal teams to deliver scalable payroll experiences ensuring tax accuracy across SKUs.

· RBAC: Conducted research and contributed to redesign of role and access workflows, supporting migration of 15K+ usersand improving role clarity for 25K+ users.

• Led product and UX improvements for the Intela platform, focusing on making workflows more user-friendly and client-centric.
• Worked closely with users and stakeholders to gather feedback and translate it into clear product and experience improvements.
• Partnered with engineering teams to refine user flows, interactions, and overall usability.
• Prioritized product enhancements that resulted in adoption growth to 2500+ users and 150+ clients.

· Led end-to-end product and UX design of the AT (Productivity Tool) from problem definition to launch, improving workforce productivity by 75%.

· Owned user research, workflow design, and experience improvements based on user feedback and usage data of various internal tools.

· Collaborated with RM, PMO, and leadership teams to enhance UX and drive higher client and internal adoption of internal tools.

· Contributed to UX and workflow improvements across internal platforms (AMP, Launch Pad, AT and Intake Tool) to improve usability and efficiency.

· Worked on enterprise platforms (iPACS, K-1G, DTi) to improve workflows and overall user experience for internal and client-facing users.

· Partnered with design teams to enhance UX, simplify flows, and reduce usability friction.

· Led testing and adoption of tools supporting client relationship management and business development.

· Improved operational efficiency by 75% through workflow redesign and process optimization.