Pranshi Choudhary
Summary
Operations and Category Management professional with 3+ years of experience in scaling city operations and launching new categories. Proven track record in improving supply, revenue, and service delivery through data-driven decisions and process optimization. Skilled in SOP design, onboarding strategy, and stakeholder coordination, consistently exceeding growth and quality targets.
Overview
3
3
years of professional experience
Work History
Senior Category Manager
Urban Company
11.2023 - Current
- Operations and Category Management professional with 3+ years of experience in scaling city operations and launching new categories.
- Proven track record in improving supply, revenue, and service delivery through data-driven decisions and process optimization.
- Skilled in SOP design, onboarding strategy, and stakeholder coordination, consistently exceeding growth and quality targets.
- Instant Availability Launch: Designed hub sizing for optimal supply availability & drove operational efficiency for the launch of Instant Kitchen Cleaning across Bangalore, increasing partner utilization by 10%, ensuring instant availability for 70% slots & improving demand capturability by 20%.
- UC Master Funnel: Introduced a partner-driven onboarding channel utilizing existing professionals, cutting operational bandwidth requirements by 60% while boosting total partner onboarding volume by 50%.
- Designed and implemented quality SOPs, service benchmarks, and training frameworks for launch of Sofa and Carpet Cleaning. Built supply from 0 to 1, and reduced damage refund costs from 7% to 5%.
- Partner Churn Analysis: Conducted end-to-end quantitative and qualitative analysis to identify root causes of early partner churn, and implemented targeted strategies that reduced churn by 7 percentage points.
- Quality Metrics (PAN India - Kitchen Cleaning): Owned NPS and average rating performance, improving NPS from 40 to 60 and stabilizing it month-on-month, while increasing average ratings from 4.7 to 4.87.
- City Operations & Supply Management: Managed end-to-end Kitchen Cleaning operations for a 900-professional network, delivering record volumes and 102% revenue achievement while keeping request loss below 6% and conversion at 90%. Improved partner retention to 92% and increased utilization by 15%.
- Kitchen and Sofa & Carpet Cleaning: Advanced Facecare. Core member of a 5-person founding team, building the category from scratch by defining supply funnels and partner earning structures. Played a key role in end-to-end service design-from product trials and vendor negotiations to onboarding-while leading procurement of Hydra Facial machines.
Operations Associate
No Broker
11.2022 - 10.2023
- Managed end-to-end operations for the Cleaning category across 6 metro cities, establishing structured screening and selection processes that reduced customer escalations by 70%.
- Led subscription launch in Bengaluru, achieving a 70% adoption rate.
- Piloted a GMV-based incentive structure and contributed to building a PAN-India TAT framework.
Education
Bachelor of Commerce -
University of Delhi
04.2022
Intermediate - CBSE
Kendriya Vidyalaya
Aligarh06.2019
Skills
- MS Excel
- Google Sheets
- SQL
- Project Management
- Operations & Strategy
- Team Management
- Supply Planning
- Market Research & Analysis
- Problem Solving
- Vendor Management
Growth Path
- Category Manager I, 6 months
- Category Manager II, 1.5 years
- Senior Category Manager, Present
Timeline
Senior Category Manager
Urban Company
11.2023 - Current
Operations Associate
No Broker
11.2022 - 10.2023
Bachelor of Commerce -
University of Delhi
Intermediate - CBSE
Kendriya Vidyalaya