PRARTHANA TRIPATHI

• Led end-to-end development of GTM strategies, resulting in a 40% increase in qualified leads, and a 20% boost in sales conversion within 6 months.
• Defined and executed business growth plans by aligning product, marketing, and sales teams, leading to consistent quarterly revenue growth.
• Spearheaded new market entry initiatives, expanding the client base by 10% within 2 quarters through targeted vertical identification.
• Designed data-driven sales processes and playbooks, reducing sales cycle time by 10%, and improving win rates across key accounts.
• Managed strategic partnerships and enterprise accounts, directly contributing to 15% of total annual revenue.
• Established scalable revenue operations frameworks for predictable forecasting and pipeline visibility.
• Mentored and led a team of six sales and business development professionals, cultivating a culture of ownership, agility, and innovation.
• Partnered with product and marketing teams to optimize messaging, pricing strategies, and customer acquisition funnels for GTM success.
• Managed expectations across internal stakeholders (leadership, product, ops) and external partners (clients, channel alliances), ensuring alignment, trust, and delivery on strategic priorities.

• Defined and implemented processes and tools aligned with product objectives, enabling efficient execution through Agile methodologies and best practices.
• Developed comprehensive project roadmaps, timelines, and schedules, embedding agile principles to drive iterative delivery and cross-functional collaboration.
• Led proactive management of change requests, risks, issues, and contingency planning, ensuring seamless coordination of resources, timelines, and project scope across departments.
• Conducted detailed business requirement gathering and use case development, translating complex technical inputs into actionable product requirements and user stories.
• Created strategic team plans and clearly established scopes of work, while effectively communicating project deliverables, timelines, and success benchmarks to stakeholders.
• Formulated long-term component development strategies, ensuring alignment with overarching business goals and supporting sustainable project evolution.

• Collaborated directly with the co-founder to develop and execute Go-to-Market (GTM) strategies aimed at onboarding local merchants, and expanding market reach.
• Conducted competitive analysis and customer segmentation, identifying key merchant pain points to refine value propositions and product positioning.
• Engaged in field research and user interviews to gather feedback and iterate on product-market fit.
• Assisted in developing pitch decks, marketing collateral, and sales scripts to support outreach and local activation efforts.
• Worked cross-functionally with tech and design teams to align product features with merchant needs and user experience goals.
• Monitored key performance indicators (KPIs) and suggested process improvements based on field feedback and merchant retention data.

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