Prasad Hegde
Business Leader
Bangalore
Summary
Customer-oriented General Manager with 22 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
22
22
years of professional experience
3
3
Certifications
4
4
Language
Work History
General Manager
Dr Remedies Labs Pvt Ltd
Bangalore Karnataka
04.2023 - Current
- Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performanceresults.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
Regional Head (AGM)
Pathcare Labs pvt Ltd
05.2019 - Current
- Handling entire Karnataka operations and sales for Corporate, Retail and Direct clients
- Strategic alliance on Marketing drive for Retail outlet and Business to Business
- Operational efficiency, Training, Quality control measures
- P&L, Business planning and operation on Wellness and Illness business
- Corporate Camp, RWA, BMD camps with Clinician
- Acquiring Large ticket Business from big Corporate hospitals and Trust
- Acquiring Franchisee business (Collection center, Lab processing) Adding Collection Center across Karnataka with Investment model
- Adding big ticket Key big Corporate clients Pan India: Medlife, Mfine, Portea, Med app, Lab
- Individual generated revenue for team -20 lac p.m in 18 months.
Head Sub Cluster
SRL Limited (Fortis Group)
12.2017 - 05.2019
- Handling entire Karnataka operations and sales for Company owned units, Direct clients
- Strategic alliance on Marketing drive for Retail outlet and Business to Business
- P&L, Business planning and operation on Wellness and Illness business
- Corporate Camp, RWA, BMD camps with Clinician
- Acquiring Large ticket Business in span of 7 months from big Corporate hospitals and Trust
- Acquiring Franchisee business with investment 1.5 cr
- Adding Collection Center across Karnataka with Investment model
- Key big hospitals: Apollo, Narayana, Aster, Columbia Asia, Sri Sri Ravi Shankar, Sparsh, Fortis, Baptist etc.
Sr Manager -KAM Wireless
Reliance Communications Ltd
09.2016 - 10.2017
- Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company’s strategic plans
- Running marketing operations, increasing sales growth and driving sales initiatives in order to achieve business goals
- Identifying prospective clients, generating business from the existing clientele, thereby achieving the business targets
- Giving consistent partner management to ensure partners developed their sales, presales and delivery capabilities in-line with designed strategy
- Monitoring channel sales, marketing & operational activities; implementing strategies to maximize channel sales
- Conceptualizing strategic product marketing plans for a product or product line through market research, competitive analysis, pricing, & customer engagement
- Conducting competitor analysis & competency mapping for keeping updated with market trends and competitor moves to achieve market share
- Analyzing business potential, implementing plans to drive sales, supplementing turnover & achieving desired targets
- Forecasting sales & revenue, identifying new markets and customer segments, developing sales strategies to explore new opportunities.
Regional KAM Wireless
Tata Teleservices Ltd
05.2015 - 09.2016
- Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company’s strategic plans
- Running marketing operations, increasing sales growth and driving sales initiatives in order to achieve business goals.
Regional Partner Manager
Tata Teleservices Ltd
06.2014 - 03.2015
- Adding New System Integrators, Handling Training, Motivation and Supporting sales to achieve desired result as expected by company
- Handling Query on Invoice and concern on Payment settlement and Invoice Incentive Scheme for Channel Partner
- Handling Arrangement of Conference, Seminars.
Lead Marketing
Tata Teleservices Ltd
12.2013 - 05.2014
- Fiber roll outs as per Sales and Market Planning
- OTH fiber Layout for Broad Band and Wired Networks FTH increasing the networks and adding new subscriber.
City Head
Essel Group (DNA News Paper) Zee Media
10.2012 - 11.2013
- Handling Circulation and Marketing of Newspaper - Retail Sales, Institution Sales, Corporate Sales
- Managed 150 dealers (Distributors) for Bangalore city, 4000 - Vendors (Retailers), Over the counter sales (OTC): 1600 stalls
- Attained 50% of readership in institution and corporate category of total print order
- Printing Sales - KBA Machine
- Acknowledged for achieving target of INR 2.30 Cr
- Against a given target of INR 1 Cr
- In the year 2011-2012
- Performed promotional activities for Healthcare industry with Manipal Group and Vasan Eye Care, Vibes and VLCC, HCG – Pinkathon (Cancer Hospital)
- Contributed in reducing Logistics and Operations cost up-to 30 - 40% in DNA
- Drove profitability by doing barter deals and sponsorship activity
- Recognized for managing strategic tie-up with leading publication company of North India for printing their Tabloid at Bangalore.
Sr Manager -Officer Sales Marketing and Operations
Pune/Mumbai
05.2005 - 11.2013
- Institution Sales, Distribution, Logistic
- Production Planning, Scheduling, prepress co-coordination across department for timely logistic planning
- Managing 200-300 Labour and other resources for getting the work done on Marketing activity.
Sales Executive
Andromeda Marketing Pvt Ltd
04.2008 - 04.2009
- Selling Citi Bank cards to B2B and B2C sales
- Achieving the numbers as per desired goal of the company
Account Executive
A M Shetty and Co -CA Firm
01.2002 - 01.2003
- Tally, P&L and Data entry
Fitness Consultant
Fitness Point
05.1999 - 05.2001
- Training Models of Lakme, Gladrags, Airhostees, ACP and other members for Fitness
- Managing day to day operations, Machine maintenance, Marketing for adding new Members
Education
Executive MBA (Marketing) -
ITM College, Kharghar, South Hampshire University
Bachelor of Commerce - undefined
SIE College, Mumbai University
Skills
Branding & Market AnalysisChannels & Dealer ManagementSolution SellingTeam Building & Leadership
Contract Negotiations
Customer Relationship Management
Schedule Management
Advertising and marketing
Account Management
Workflow Planning
Customer Retention
Branding
Staff Supervision
Business Administration
Analytical Skills
Budget Administration
Training and Development
Employee Development
Training and coaching
Product Analysis
Staff Motivation
Human Resources Management
Sales expertise
Cost Reductions
Motivation
Client Account Management
Skilled negotiator
Staff Management
Interpersonal Skills
Market Analysis
Project Planning
Administrative Skills
Bilingual
Accomplishments
- TATA Recipient of the Excellence Award for outstanding performance; bagged in South Africa(2016)
- Zee Media - Achieving target of INR 2.30 Cr. against a given target of INR 1 Cr. in the year 2011-2012
- DNA Printing Technology by KBA (German Machine)
- SRL -Fortis Achieved award for Vitamin D for Business to Customer business through dr
- Brown field Project converted to profitable unit -Achieved 20% YOY growth despite Covid situation in Market last year
- New brown field project currently working DRL have given 40 % growth YOY in 9 month with YTD 120 % growth
Certification
IOT Certification with Collabera
Timeline
General Manager
Dr Remedies Labs Pvt Ltd
04.2023 - Current
Completed Digital Marketing from Digi perform
04-2023
Completed Apollo Medskill in Hospital Administration PGDHA
06-2022
Regional Head (AGM)
Pathcare Labs pvt Ltd
05.2019 - Current
Head Sub Cluster
SRL Limited (Fortis Group)
12.2017 - 05.2019
IOT Certification with Collabera
02-2017
Sr Manager -KAM Wireless
Reliance Communications Ltd
09.2016 - 10.2017
Regional KAM Wireless
Tata Teleservices Ltd
05.2015 - 09.2016
Regional Partner Manager
Tata Teleservices Ltd
06.2014 - 03.2015
Lead Marketing
Tata Teleservices Ltd
12.2013 - 05.2014
City Head
Essel Group (DNA News Paper) Zee Media
10.2012 - 11.2013
Sales Executive
Andromeda Marketing Pvt Ltd
04.2008 - 04.2009
Sr Manager -Officer Sales Marketing and Operations
Pune/Mumbai
05.2005 - 11.2013
Account Executive
A M Shetty and Co -CA Firm
01.2002 - 01.2003
Fitness Consultant
Fitness Point
05.1999 - 05.2001
Executive MBA (Marketing) -
ITM College, Kharghar, South Hampshire University
Bachelor of Commerce - undefined
SIE College, Mumbai University