Prasad Pawar
Pune
Summary
An advertising professional learning new forms of copywriting over 10 interesting years. Having evolved from mainline advertising to digital marketing, I have had the opportunity on a diverse range of brands across multiple industries. The ability of conveying an entire story with just a few words and design is still the most exciting aspect of advertising that keeps me going after all these years.
Overview
11
11
years of professional experience
Work History
CREATIVE HEAD
Tempest Advertising
Pune & Hyderabad
06.2024 - Current
- Creative conceptualisation and direction
- Managing the creative output for both Copy and Design across two branches
- Pitching to national clients with the objective of expanding Tempest's creative footprint pan India
- Heading a creative team of writers and designers in Pune & Hyderabad
- Utilising my digital marketing understanding for enhancing the performance marketing accounts in Tempest
- Building a new-age creative team of both designers and copywriters that can handle the increased volume of work.
COPY MANAGER
BeyondWalls
Pune
08.2021 - 05.2024
- Creative conceptualisation for real estate projects and brands.
- Team management, training, and upskilling.
- Managing operational execution for my team of 8 writers.
- Preparing content strategies for brand and project promotion.
- Interdepartmental collaboration with Design, Social, Paid Media, UI, and other aligned teams.
- Client interactions for presenting concepts, understanding
- requirements, and escalation management.
- Crafting pitch ideations.
COPY SUPERVISOR
Amura Marketing Technologies
Pune
01.2019 - 07.2021
- Managing a team of writers to ensure timely and creative output.
- Day-to-day task allocation and reviews.
- Maintaining the quality and creativity of Copy tasks written by the team.
- Collaborating with the manager and fellow supervisor for ideations.
- Interacting with clients for understanding requirements and managing concerns.
- Collaborating with other departments.
SENIOR COPYWRITER
Talkd Inc.
Pune
04.2017 - 11.2018
- Writing creative copies and content for websites, presentations, social media campaigns and videos catering to B2B clientele.
- Forming concepts for brand positioning and storytelling presentations.
- Internal coordination with designers for effective project execution.
- Preparing wireframes for WordPress-based websites and presentations.
- Scheduling and preparing social media plans and strategies.
- Writing internal branding content like blogs and articles.
COPY EDITOR & WRITER
Amazon
Bengaluru
12.2016 - 03.2017
- Content editing for A+ pages
- Content writing for Amazon India sellers
- Trouble-ticketing for US vendors
COPYWRITER
108 Admonks
Pune
07.2015 - 11.2016
- Concept and copy creation
- Content writing
- Website ideation and content development
- Event branding and execution
- Advertising planning and execution
COPYWRITER
One Zero Eight
Pune
12.2013 - 06.2015
- Collaborating with seniors and writing long and short format copy as per client briefs.
- Content writing for online and offline collaterals.
- Website ideation and content development.
- Event branding and execution.
- Advertising planning and execution.
Education
Masters in Journalism and Mass Communication (MJMC) -
MIT-ISBJ, Pune
01.2013
Bachelors in Business Administration (BBA) (Marketing) -
S.P. College, Pune
01.2011
H.S.C. -
Muktangan Junior College, Pune
S.S.C. -
Muktangan High School, Pune
Skills
Core Competency
- Copywriting & Conceptualisation
- Storytelling
- Content Strategising
- Brand Positioning
- Team Management
- Operations & Execution
- Digital Marketing
- Social Media Marketing
- Design understanding & Visualisation
- iWork Productivity Suite
- MS Office Suite
- WordPress Backend (Basic)
- Project Management Tools
- Generative AI Tools - Jasper, Gemini, ChatGPT
Notable Brands
- Glenmark
- HDFC ERGO
- Phoenix Marketcity
- StayHappi
- Garuda Mall
- Ahmednagar Mahakarandak
- Hyundai Construction Equipment
- Persistent
- Castrol
- BoldCare
- Saama
- EMAAR
- Oberoi Realty
- Mahindra Lifespaces
- Oxford Golf Resort
Industries
- Pharma
- PropTech & Real Estate
- FMCG
- Retail
- SaaS Products
- Education & Ed Tech
- Banking & Insurance
- Wholesale
Personal Information
- Date of Birth: 05/20/86
- Marital Status: Married
Languages
- HINDI
- MARATHI
- ENGLISH
Timeline
CREATIVE HEAD
Tempest Advertising
06.2024 - Current
COPY MANAGER
BeyondWalls
08.2021 - 05.2024
COPY SUPERVISOR
Amura Marketing Technologies
01.2019 - 07.2021
SENIOR COPYWRITER
Talkd Inc.
04.2017 - 11.2018
COPY EDITOR & WRITER
Amazon
12.2016 - 03.2017
COPYWRITER
108 Admonks
07.2015 - 11.2016
COPYWRITER
One Zero Eight
12.2013 - 06.2015
Masters in Journalism and Mass Communication (MJMC) -
MIT-ISBJ, Pune
Bachelors in Business Administration (BBA) (Marketing) -
S.P. College, Pune
H.S.C. -
Muktangan Junior College, Pune
S.S.C. -
Muktangan High School, Pune
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