Prasanth CV
Ernakulam
Summary
With over 24 years of diverse industry experience, including 13 years in healthcare administration, global capability center management, and hospital operations management, Expertise in operational efficiency improvements, patient experience enhancement, strategic planning and execution, risk management, insurance empanelments, regulatory compliance, financial management and budgeting, marketing, and business development. Major skills also include setting up hospital units and effectively managing vendors, as well as proficiency in quality management and business development. Renowned for a strong track record in P&L management, a seasoned healthcare professional with a proven ability to deliver exceptional results even in challenging environments.
Overview
14
14
years of professional experience
Work History
Deputy General Manager- Operations
DYNAMED HEALTHCARE SOLUTIONS Pvt Ltd
03.2024 - Current
- Managed operations for the global capability centre of Burjeel one of a leading UAE healthcare company with 100+ hospitals, medical centers, and pharmacy units across the Middle East (UAE, Oman and Saudi Arabia)
- Oversaw international call center/contact center operations handling inbound/outbound/chat/task activities in English, leading to a 25% improvement in overall customer satisfaction
- Facilitated the Medical Records Department to produce required audit reports for the Dubai Health Authority (DHS) and Joint Commission International (JCI) for units across the Middle East
- Led the Medical Transcriptions team in live scribing of medical records, ensuring accuracy and efficiency in processing patient information
- Managed the Marketing department responsible for creating compelling creatives, videos, and digital content, resulting in a 20% increase in social media engagement
- Supervised the Human Resource services supporting both internal and external manpower, optimizing staffing efficiency by 25% through improved resource allocation
- Headed the Supply Chain Management team, providing vital support to onshore units, resulting in a 30% reduction in supply chain costs
- Managed General Administration, ensuring transportation and statutory compliance of the India unit, achieving 100% compliance with all regulatory requirements
- A unit of Burjeel Holdings UAE, a leading UAE healthcare company with 100+ hospitals, medical centers, and pharmacy units across the Middle East (UAE, Oman and Saudi Arabia)
- Developed new business initiatives for driving growth and profitability.
General Manager
CREDENCE HOSPITAL (P) LTD.
07.2017 - 02.2024
- Developed hospital unit and branches in Trivandrum district, overseeing daily operations encompassing front office management, patient complaint resolution, and management of insurance/TPA/Corporate affiliations
- Ensured compliance with healthcare licenses, legal and statutory requirements, while managing public relations and executing targeted healthcare medical camps and health talk sessions by doctors
- Orchestrated in-house marketing activities to promote various departments and health day camps, as well as overseeing the referral systems and ambulance management
- Actively developed marketing campaigns and attractive schemes increased patient footfall by 30% annually
- Streamlined pharmacy and store operations, while overseeing NABH & ISO assessments and audits for quality accreditations
- Managed foreign patient needs, including FRRO reporting and statutory filings
- Liaison with all government bodies, statutory authorities and institutions on behalf of organization
Manager Insurance & Marketing
Dr.SOMERVELL MEMORIAL MEDICAL COLLEGE & HOSPITAL
11.2015 - 06.2017
- Implemented various healthcare schemes to cater to the domestic and international patients
- TPA/ Insurer empanelment, claim submission & processing of RSBY, CHIS, Karunya, ESIC govt schemes
- Achieved 50% increase Group Health Insurance- new business sales, RSBY claim settlement achieved more than 95% for the hospital and medical college unit
- Direct / Indirect marketing schemes like Free Medical camps, road shows, Health Day rally's, referral marketing, Indoor advt through IP TV displays, banners and BTL activities increased the patient foot fall
- Patient care management- overall management of front office registration and billing, Patient complaint resolution and escalating critical issues with higher up if required
- Enhanced customer satisfaction with effective communication and resolution of client issues.
Hospital Administrator
MEDITRINA HOSPITAL PVT LTD.
05.2014 - 01.2015
- Administration of day-to-day affairs of the Hospital with special emphasis on patient care
- Ensure proper co-ordination among patient care related services like IP& OP Billing, Pharmacy, Radiology, Lab Services, Front Office, Peripheral Counters, Casualty and International Floor/VIP patient’s sections
- Instrumental in the setting up of Hospital unit in Kollam in close co-ordinate with the Consultants, contractors and various agencies and started various marketing strategies for the initial pick up of patient foot fall by conducting medical camps in peripherals, GP referral, Laboratory referrals
- Oversaw regulatory compliance measures across various departments, ensuring adherence to laws governing healthcare organizations at all levels of operation.
- Improved patient satisfaction by streamlining hospital processes and enhancing communication between departments.
Manager Administration
PROGENEE ART SERVICES INDIA Pvt Ltd
04.2013 - 01.2014
- Company Overview: A unit of Bourn Hall Fertility Clinic
- Instrumental in setting up of the first ART Bank in Ernakulam by obtaining all necessary licenses from ICMR, ART regulations, Municipal licenses and PNDT
- General administration, legal documentation for the donor & surrogate program, vendor selection / payments, staff selection and payroll process, estate/guest house management
- Co-ordinate NIPT blood sample collection, logistics in close co-ordination with Core Diagnostics at Delhi and Verinata lab at USA
- IP Billing, Issue invoices, Cash & Bank collections and financial reporting to CEO
- A unit of Bourn Hall Fertility Clinic
Manager Administration
BOURN HALL INTERNATIONAL INDIA PVT LTD
02.2011 - 03.2013
- Instrumental in setting up the first Hospital unit of UK based Bourn Hall Clinic in India
- General administration, obtain all Healthcare licenses for the unit, vendor management, Guest house / Estate management, travel & stay arrangement for the corporate and foreign clients at Kochi
- TPA /Insurance empanelment, claim process and corporate tie ups
- Managed vendor contracts and relationships, ensuring high-quality services and timely delivery of office supplies.
- Identified opportunities to streamline processes and improve office operations and efficiency.
Education
Professional Certificate Program - Healthcare Management & Analytics
Indian Institute of Management Kozhikode (IIMK)
KOZHIKODE, KERALA03.2025
M com - International Marketing
S.D.E, Calicut University
CALICUT, KERALA01.1999
B com -
Zamorin’s Guruvayurappan College, Calicut University
CALICUT, KERALA01.1993
Digital Marketing Professional Program -
Manipal Global Education Services (Manipal ProLearn)
BANGALORE, KARNATAKA06.2017
Skills
- Patient Engagement Strategies
- Healthcare Information Management
- Effective Team Leadership
- Strategic Development
- Project Coordination
- Healthcare Administration
- Operational Management
- Call Centre Management
- Stakeholder Engagement
- Government Agency Liaison
- Central Store Oversight
- Advertising Strategy Development
- Referral Campaign Management
- Coordinating Health Camps
- Health Education Sessions
- Insurance Provider Network Management
- Corporate Alliances
- Service Outsourcing Management
- Accreditations
- Strategic Planning
- Expertise in MS Office Applications
- Windows 10 Proficiency
- Skilled in Using Life Asia 400 Software
Websites
Personal Information
Date of Birth: 02/18/73
Additional Information
English, Malayalam, Hindi, Tamil, V1938587, 05/09/31
Languages
English
Bilingual or Proficient (C2)
Malayalam
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Tamil
Beginner (A1)
Timeline
Deputy General Manager- Operations
DYNAMED HEALTHCARE SOLUTIONS Pvt Ltd
03.2024 - Current
General Manager
CREDENCE HOSPITAL (P) LTD.
07.2017 - 02.2024
Manager Insurance & Marketing
Dr.SOMERVELL MEMORIAL MEDICAL COLLEGE & HOSPITAL
11.2015 - 06.2017
Hospital Administrator
MEDITRINA HOSPITAL PVT LTD.
05.2014 - 01.2015
Manager Administration
PROGENEE ART SERVICES INDIA Pvt Ltd
04.2013 - 01.2014
Manager Administration
BOURN HALL INTERNATIONAL INDIA PVT LTD
02.2011 - 03.2013
B com -
Zamorin’s Guruvayurappan College, Calicut University
Digital Marketing Professional Program -
Manipal Global Education Services (Manipal ProLearn)
Professional Certificate Program - Healthcare Management & Analytics
Indian Institute of Management Kozhikode (IIMK)
M com - International Marketing
S.D.E, Calicut University
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