Prasenjit Pyne
Kolkata
Summary
Accomplished sales leader with extensive experience in new business development and market expansion. Demonstrated success in leveraging market research and competitor analysis to formulate effective go-to-market strategies, resulting in significant business growth and enhanced profitability.
Overview
19
19
years of professional experience
Work History
Area Manager-Distribution
Hafele India Pvt. Ltd.
04.2024 - Current
- Leading a team of 4 Territory Manager and managing West Bengal and North East
- Initiated & managed a revenue of INR 8 Crores p.a. in 2025 with 23% growth over last year through developing & implementing the business development strategies and expanding market reach by increasing geographic footprint
- Insightful exposure in developing new channels including Distributors and Sub-Dealers, expanding the universe and increase the SOB in each counter in Hafele.
- Devising the strategy MoM counter wise considering the total universe and collaborate the trend and past data, analyse it and devise go to market strategy.
- Review the whole process devise alternate plan. Focus on Range Selling and increase the SOB in each counter
- Ramped –up business by identifying the strength of each partner, planning monthly primary & secondary numbers and coordinating with them for effective business development
- Leader & Organizational Change Agent, delivering business results focused on improving business processes to improve reliability, increase simplicity, and enable scalable growth
- Team Leadership: Establishing & leading a team of “A” players, building a mutual trust and setting clear expectations to offer members the freedom to perform
- Developed strong market knowledge of existing/potential clients & ensured business growth opportunities aligned to company’s strategic plans; provided in-depth analysis of markets, industry trends, competitors & clients to improve strategic planning
- Team-based management style coupled with zeal to drive visions into reality; effective communicator with excellent analytical, problem-solving & decision-making skills to sustain growth momentum while motivating peak performances
Area Sales Manager (Godrej Interio)
Godrej & Boyce Mfg. Co. Ltd.
04.2010 - 03.2024
- Preparing Joint Sales Business Plan with the Channel Partner for the complete year and enhancing dealer network & retailer network
- Spearheading multiple functions of Sales & Marketing including Stock Management, Working Capital Control, Incentives Schemes Preparation, Store Management, Local Promotional Campaigns, BTL Activities, Digital Marketing, Display Management in Showrooms, Product Mix and analyzing the Footfalls of the showroom as per the catchment
- Working in different channels of B2C business & understanding nitty gritty of processes & policies
- Administering advertising & strategic planning activities for the branch including budget planning, promotional activities for the branch
- Imparting product trainings & knowledge transfers to the Store Sales Team
- Overcoming complex business challenges & making high-stakes decisions using experience-backed judgment, strong work-ethics & irreproachable integrity; driving new business and establishing strategic partnerships to increase revenue
- Conceptualizing competitive business development strategies to develop market share for achievement of revenue & profitability targets and making the business viable for partners by ensuring healthy ROI
- Ensuring the successful accomplishment of preset business targets in face of growing competition; identifying the prospective clients, generating business from new accounts and developing them to achieve profitability
- Implementing sales & marketing activities that can create a positive experience for clients; reaching out to new & unexplored segments to revitalize stagnant & declining business
- Developing and effectuating competitive selling programs to improve product awareness and enhance growth
- Administering business operations for the profit center with a view to realize pre-planning sales and revenue targets; formulating profit center budget for operational / business development activities
- Scouting the best talent, motivating, mentoring & leading talented professionals; building large teams that well exceed expectations
- Steering the formulation and implementation of corporate strategies for achievement of top-line & bottom line targets
- Coordinating with financially strong & reliable channel partners, resulting in deeper market penetration
- Awarded for: Three times Interio Sa Integration Services / Sales Pitches & Collaterals man (for Best Sales for particular Quarter)
- Trend Setter in Colony Contact Programs (Runner-up) in FY 2010-11
- Highest HFA Channel Expansion in FY 2011-12
- Highest Volume Achievement in HF Category, Runner up in FY 2016-17
- Accolades: Planned & established Gift Voucher Scheme for Kolkata Branch which is now implemented in all branches (PAN India)
- Initiated & participated in IIMTF (India International Mega Trade Fair) wherein managed to secure pre-order of 2 Crores in FY 2021-22
- Executed innovate BTL activities including Tagging in Gas Cylinders, Strategic Tie-up with CESE (Calcutta Electric Supply Corporation)
Area Sales Manager (East & North East)
Merino Industries Ltd.
04.2010 - 08.2010
Assistant Manager – Sales (Home Segment)
Theme International Limited
09.2008 - 03.2010
Sales Relationship Manager / Branch Channel Manager (Personal Loan)
GE Money Financial Services Ltd.
04.2006 - 09.2008
Education
MBA - Applied Management
J.R.N.Rajasthan Vidyapeeth University
Kolkata, W.B01.2005
B.Com. -
University of Pune
Nasik, Maharashtra01.2003
Skills
- Strategic sales and marketing
- New business development
- Business vision and roadmap
- Channel management
- P&L oversight
- Integrated marketing communication
- Territory growth
- Team leadership
- Knowledge transfer
- Market research and analysis
- Inventory management
- Digital marketing strategies
- BTL campaigns
- Negotiation skills
- Decision making
- Effective communication
- Interpersonal relations
- Business ethics
Personal Information
Date of Birth: 01/25/83
Languages
- English
- Hindi
- Bengali
- Oriya (Beginner)
Highlights
Three times Interio Sa Integration Services / Sales Pitches & Collaterals man (for Best Sales for particular Quarter), Trend Setter in Colony Contact Programs (Runner-up) in FY 2010-11, Highest HFA Channel Expansion in FY 2011-12, Highest Volume Achievement in HF Category, Runner up in FY 2016-17, Planned & established Gift Voucher Scheme for Kolkata Branch which is now implemented in all branches (PAN India), Initiated & participated in IIMTF (India International Mega Trade Fair) wherein managed to secure pre-order of 2 Crores in FY 2021-22, Executed innovative BTL activities including Tagging in Gas Cylinders, Strategic Tie-up with CESE (Calcutta Electric Supply Corporation)
Current Position
Area Manager-Distribution, Hafele India Pvt. Ltd., West Bengal and North East, 04/24
Timeline
Area Manager-Distribution
Hafele India Pvt. Ltd.
04.2024 - Current
Area Sales Manager (Godrej Interio)
Godrej & Boyce Mfg. Co. Ltd.
04.2010 - 03.2024
Area Sales Manager (East & North East)
Merino Industries Ltd.
04.2010 - 08.2010
Assistant Manager – Sales (Home Segment)
Theme International Limited
09.2008 - 03.2010
Sales Relationship Manager / Branch Channel Manager (Personal Loan)
GE Money Financial Services Ltd.
04.2006 - 09.2008
MBA - Applied Management
J.R.N.Rajasthan Vidyapeeth University
B.Com. -
University of Pune