PRASENJIT SARKAR
Sales& Business Development, Digital Marketing And Analytics
Mumbai
Summary
More than 11 years of managerial experience in sales and marketing, tenders and contracts finalizations, product promotion activities, business development, client acquisition, customer relationship, logistics planning, inventory management and warehousing, with more than 5 years in marketing analytics, digital marketing and market research activities.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Senior Manager
RASHTRIYA ISPAT NIGAM LIMITED
MUMBAI
01.2021 - Current
- OEM/MSME Sales and Marketing In-charge, Achieved Highest Net Sales Realization 20% up and the maximum number of registrations under
- Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement.
- Consolidated vendors and renegotiated contracts to optimize costs.
- Identified cost improvement changes and cost savings plans to increase company savings by more than 33%
Manager
RASHTRIYA ISPAT NIGAM LIMTED
MUMBAI
07.2018 - 12.2020
- MSME customers in FY21-22 till date YOY
- Achieved 100% traceability of products and minimised marketing costs by 33% by use of
- Digital Marketing and Marketing Analytics
- OEM/MSME & Project Sales In-charge, Increased market share by 80% and net sales realization by 38% YOY by developing new grades of steel and extending customer base in OEMs/MSMEs
- 100% customer satisfaction achieved with ZERO Quality Complaints in FY20-21 for the first time ever.
Deputy Manager
RASHTRIYA ISPAT NIGAM LIMITED
MUMBAI
09.2017 - 06.2018
- Executed the first consignment of Coastal Shipment of 10,000 metric tons received in FY17-18 at Mumbai Warehouse under GOI’s Sagarmala Initiative, the very first time since inception
- Achieved reduction of Truck Turnaround Time by 50%.
Assistant Manager
RASHTRIYA ISPAT NIGAM LIMITED
PUNE
01.2016 - 08.2017
- Rural Dealer Sales In-charge, Registered maximum number of Rural Dealers since inception with growth of 200 % YOY
- Organized Customer Meets, Builders Meets, Rural Dealers Meet registering growth in sales turnover by 60% YOY.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Junior Manager
RASHTRIYA ISPAT NIGAM LIMITED
PUNE
01.2013 - 12.2015
- Registered new Retailers and increased market share of products by 15% YOY.
- Supported management protocols, decisions and plans within company structure, atmosphere and culture.
- Scheduled cross-team meetings, facilitated planning, note-taking and status updates for project execution.
Management Trainee
RASHTRIYA ISPAT NIGAM LIMITED VISAKHAPATNAM
VISAKHAPATNAM
11.2011 - 12.2012
- Joined the organisation and undergone in-house training, quality training, plant visits and skill development to enter into sales and marketing department.
- Used company reports to analyze sales, gross profit and inventory activities.
Education
MBA - Marketing & Digital Marketing
Narsee Monjee Institute of Management Studies (NMIMS
Mumbai 05.2021 - 05.2022
POST GRADUATE PROGRAM - BUSINESS ANALYTICS & BUSINESS
UNIVERSITY OF TEXAS,USA
AUSTIN 04.2019 - 04.2020
BACHELOR OF TECHNOLOGY - Metallurgical Engineering
National Institute of Technology (NIT)
Raipur 08.2007 - 07.2011
Skills
Warehousing functions
undefinedAccomplishments
- CERTIFICATIONS- Certified Social Media Marketing Master Course - Digital Vidya Certified Web Analytics Master Course - Digital Vidya Certified Search Engine Marketing Master Course - Digital Vidya
- TRAININGS- Quality Trained Executive of Rastriya Ispat Nigam Limited, Vizag Steel, Visakhapatnam.
- ERP Trained Executive of Rastriya Ispat Nigam Limited, Vizag Steel, Visakhapatnam.
- Industrial Training Workshop from Steel Authority of India Limited, Bhilai Steel Plant,Bhilai
- VOLUNTEER for Non-Government Organisations – Leprosy Foundation of India, Cancer Aid Society, BHUMI NGO & CRY India
- Winner and published English author in the contest ‘Seedhi Baat’ 2021 by IIFL Finance & Storymirror.com and 2020 & 2021- All India Level nominated author
- Content creator & blogger at www.sarkartimes247.com and LinkedIn.
BLOGGING,PAINTING,SINGING,WRITING,POETRY
PARTICIPATED AND WON IN REGIONAL LEVEL PAINTING,SINGING AND WRITING COMPETITONS.
WINNER OF SEEDHI BAAT- A WRITING CHALLENGE ON WWW.STORYMIRROR.COM BY IIFL FINANCE
Timeline
MBA - Marketing & Digital Marketing
Narsee Monjee Institute of Management Studies (NMIMS
05.2021 - 05.2022
Senior Manager
RASHTRIYA ISPAT NIGAM LIMITED
01.2021 - Current
POST GRADUATE PROGRAM - BUSINESS ANALYTICS & BUSINESS
UNIVERSITY OF TEXAS,USA
04.2019 - 04.2020
Manager
RASHTRIYA ISPAT NIGAM LIMTED
07.2018 - 12.2020
Deputy Manager
RASHTRIYA ISPAT NIGAM LIMITED
09.2017 - 06.2018
Assistant Manager
RASHTRIYA ISPAT NIGAM LIMITED
01.2016 - 08.2017
Junior Manager
RASHTRIYA ISPAT NIGAM LIMITED
01.2013 - 12.2015
Management Trainee
RASHTRIYA ISPAT NIGAM LIMITED VISAKHAPATNAM
11.2011 - 12.2012
BACHELOR OF TECHNOLOGY - Metallurgical Engineering
National Institute of Technology (NIT)
08.2007 - 07.2011
Similar Profiles
RATAN RAJ SINGH DEORATAN RAJ SINGH DEO
Doctor- Deputy General Manager (Medical) at Rashtriya Ispat Nigam LimitedDoctor- Deputy General Manager (Medical) at Rashtriya Ispat Nigam Limited
SRAVANTHI VEMULASRAVANTHI VEMULA
Modification of PLCS Chain 1 And 2 Automation at Rashtriya Ispat Nigam LimitedModification of PLCS Chain 1 And 2 Automation at Rashtriya Ispat Nigam Limited
Arshad AhmedArshad Ahmed
Deputy Manager at Rashtriya Ispat Nigam LimitedDeputy Manager at Rashtriya Ispat Nigam Limited
RATAN RAJ SINGH DEORATAN RAJ SINGH DEO
Doctor- Deputy General Manager (Medical) at Rashtriya Ispat Nigam LimitedDoctor- Deputy General Manager (Medical) at Rashtriya Ispat Nigam Limited
YOGYA AGARWALYOGYA AGARWAL
Sales Development Representative at SUSE Software Solutions Pvt LtdSales Development Representative at SUSE Software Solutions Pvt Ltd