Prashant Bhatia

• Spearheading Channel Sales Management & New Business Development for 2W & 3W range of tyres across North & West Africa
• Establish strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Monitor customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Analyzing key market indicators such as annual sales, market share, customer potential, competitive landscape
• Market segmentation/market mapping based on volumes, countries of export, brands
• Price positioning of new & existing products wrt competition
• Design appropriate marketing campaigns/initiatives for existing and new products.
• Network enhancement by appointment of new distributors in the region.

Work Achievement

• Exceeded the target by getting the biggest order for Q4 in the last 4 years for Guinea.
• Filtered out & appointed the new distributors in Morocco & Mali. To be appointed soon in Tunisia.

Product launch/ New Product Introduction

• Responsible for development & introduction of new products in relevant markets.
• Responsible for driving project gateways right from the inception till SOS.
• Creating a launch plan for successful introduction of new products and monitor the performance.
• Designing GTM strategy for the successful introduction of the product in the market.

Marketing Strategy and Sales Promotion

• Market segmentation/market mapping based on Volumes, TIV, Application, Customer Profile.
• Develop appropriate marketing campaigns /initiatives for existing & new products.
• Identify opportunities to increase volume & market share and deploy suitable action.
• Price positioning of new & existing products wrt competition.

Learning & Development

• Preparation of sales pitch, product presentation, training material basis product specifications, FAB, value matrix, competition benchmarking.
• Responsible for training the sales/distributor team on product specifications, features, benefits and advantages.
• Benchmarking competition vehicles and monitor new competition products.

Product Interventions/ Concern Resolution

• Responsible for identifying the concerns in the product and coordinating with engineering team to provide the resolution to the end customer
• Identifying probable improvements in the product and implementation of the same

Work Achievement

• Enhanced responsibility of entire SSA along with SAARC & MIDDLE EAST in Tata Motors.
• Successfully increased the market share from 15% to 24% in East African market by product interventions & strategies.
• Successful product launch of Ultra Narrow range in Sri Lanka, 15T range in Nepal.
• Increase the 9T segment MS from 25% to 32% by introduction of right product against competition.
• Achieved the Cost Savings Target of INR 40 million for the department during FY21.

• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Market segmentation/market mapping of TIV; Monitor changes in TIV prospects and customer behaviour.
• Design ATL/BTL activities and implement them in focus areas.
• Responsible for conducting pre-launch, launch and post launch activities for a new product.
• To carry out quarterly audits for all dealerships based on certain parameters.
• Achieve monthly/annual targets based on Market Share and Volumes.
• Strategic customer identification, selection using defined metrics, creation of complete dossiers with customer information on fleet, buying pattern, purchase decision attributes, cost economics.
• Tie up with Financiers to make finance available for customers.
• Ensure customer satisfaction and increasing customer engagement levels of existing customers.

Work Achievement

• Led the successful transition of BSIII to BSIV emission norm STA across organization for LMD product range.
• Developed a model known as P-Terex for measuring the reach of sales team in the monthly vehicle industry.
• Worked exclusively on New Product Introduction (Pro 3000 series).