Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Languages
Accomplishments
Affiliations
References
Timeline
Generic

Prashant Dasari

Mumbai

Summary

Dynamic Assistant Manager at Zee Entertainment Pvt Ltd with expertise in commercial booking and client coordination. Proven track record in optimizing inventory management and enhancing revenue streams. Skilled in MS Excel and team collaboration, consistently delivering impactful results and ensuring seamless campaign execution. Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance.

Overview

16
16
years of professional experience

Work History

Assistant Manager

Zee Entertainment Pvt Ltd
Mumbai
08.2017 - 05.2024
  • Release orders booking for Zee5 Digital Campaign
  • Preparing client creation and brand creation & caption creation.
  • Rate conversion of clients to consumption of FCT.
  • Priorly checking the camping dates of clients.
  • Coordinating with agency for deal along with stamp & signed for booking the release order.
  • Update the Commercial id details on a daily basis ensure the received caption is matched with the received RO along with the approval from agency.
  • Co-ordination with MLT support team, ad stream, MCR Team, Scheduling Team & Programming team.
  • Coordination with collection department for payment approval.
  • Booking release order of client with appropriate approval from company national head & regional Head.
  • Follow basis with suggested MG the Non-telecast Report on daily date and ensure the MG should be done within the campaign Period.
  • Follow NT report for the conversion of ER rate, upgrade the spots, to avoid loss of revenue.
  • Follow Impact Property in Special Program, Events, Premier Movie.
  • Booking & Co-Ordination of Sponsorship, Aston / program, promos, L-band& Integration of client.
  • Follow up all necessary Commercial and fill the inventory with higher rate and priority spots as per the agency requirement with the Campaign period.
  • Finalization the log and inform to Scheduling department about airing the advertisements.
  • Share the total revenue report to national head, regional head.
  • Share the dropping report, ro received report, planning report.

Traffic Executive

B4U Television Network Pvt Ltd
Mumbai
05.2016 - 07.2017
  • Booking releasing order for channel B4u Movies, B4u Music, Movie house.
  • Attaching the commercial tapes.
  • Communicate with sales team and Client for release Order if it revised.
  • Schedule the commercial in log, maintain inventory with proper approvals.
  • If the inventory reaches over target, dropping the commercial which low rate.
  • To Make the commercial add break with appropriate minute as per approval from head of department.
  • Spotting the commercial advertisement as per client requisition.
  • Schedule the logs in Bramble software.
  • Generating Business Reports.
  • Co-coordinating with graphic team for secondary Aston.
  • Co-coordinating with programming team for promos.

Traffic Executive

South Asia FM Ltd RED FM 93.5
Mumbai
11.2014 - 11.2015
  • Generate Client Creations Including Agency, Advertiser and Brand.
  • Preparing Caption or Jingles.
  • Co-ordination with sales team and programming team for creative.
  • Co-ordination with sales team for Release order, traffic order, and clients Payments.
  • Managing the inventory and timely information to sales team and programming team for inventory consumption availability.
  • Co-ordination with programming department for sponsorships, Non-FCT, Tags & RJ mention.
  • Scheduling ON-AIR ads & Finalization of the log report.
  • Traffic order booking and national scheduling.
  • Generating the Play out report for Export the Log.
  • Music scheduling in music master file & Categories the songs.
  • Scheduling Promos Revenue Report on daily basis & Mailing to Station Head.
  • Generation Client Data Sheet and Mailing to National Sales head.
  • Monthly Billing Generation Report & Broad Cast Report Dispatch the Same to Client and Agencies.

Traffic Executive

ENIL Radio Mirchi 98.3
Mumbai
11.2012 - 09.2013
  • Keeping Track of weekly booking & consumption Traffic, Billing, sales co-ordination.
  • Preparing MIS (Unscheduled, daily reconciliation, sponsorship, contest, revenue report.
  • Co-ordination with branches across India for jingles & other scheduling related issues.
  • Monthly billing which involves bill generation & other month End MIS related reports.
  • Co-ordination with programming department for sponsorships, Non FCT, Reconciliation salesperson on a day-to-day basis for all the necessary paperwork to execute Business.
  • Scheduling in ON-AIR adds (commercial scheduling).
  • Managing the inventory, timely information to sales/sales Coordinator for inventory Consumption availability.
  • Co-ordination with sales team/sales Coordinator & programming for release orders, traffic Orders, creative, Manual insertion etc. for respective stations.
  • Making Logs in Airwaves system.

Tele Sales Executive

Pace (Vodafone)
Mumbai
05.2008 - 06.2010

Making Calls to Existing Vodafone Numbers and guide to operate the GPRS.

Handling Multiple Technical issues on phones like Blackberry, iPhone to the access GPRS.

Accessing the GPRS, if Phones not connected then providing them with the Manual settings.

Approach to the customer to access the GPRS with all their Advantages & Benefit.

Achieving the team target at the end of the day.

Education

T.Y.B. Com. - Commerce

Dr. Ambedkar College
Mumbai
01.2011

H.S.C - Higher Secondary

Central Railway Jr. College
Mumbai
01.2005

S.S.C - Secondary

Central Railway Empl. High School
Mumbai
01.2003

Skills

  • MS Office
  • MS Excel
  • Google
  • Windows 7
  • Windows 97
  • Windows 81
  • PowerPoint
  • Internet Explorer 7
  • Internet Explorer 8
  • Client coordination
  • Commercial booking
  • Inventory management
  • Team collaboration
  • Customer relationship management
  • Emergency response
  • Scheduling and planning
  • Customer relationship management (CRM)

Hobbies and Interests

  • Travelling
  • Net Surfing
  • Watching Movies

Languages

  • English
  • Hindi
  • Marathi
  • Telugu

Languages

Telugu
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2

Accomplishments

  • Awarded Employee of the Month multiple times for exceptional performance and exceeding call-handling targets
  • Awarded for exceeding monthly sales targets by 15% and contributing to a 10% increase in team revenue

Affiliations

  • Outstanding achievement awards.

References

References available upon request.

Timeline

Assistant Manager

Zee Entertainment Pvt Ltd
08.2017 - 05.2024

Traffic Executive

B4U Television Network Pvt Ltd
05.2016 - 07.2017

Traffic Executive

South Asia FM Ltd RED FM 93.5
11.2014 - 11.2015

Traffic Executive

ENIL Radio Mirchi 98.3
11.2012 - 09.2013

Tele Sales Executive

Pace (Vodafone)
05.2008 - 06.2010

T.Y.B. Com. - Commerce

Dr. Ambedkar College

H.S.C - Higher Secondary

Central Railway Jr. College

S.S.C - Secondary

Central Railway Empl. High School
Prashant Dasari