Prashant Prashar
Industrial Sales & Commercial Leader
Kolkata
Summary
A 21+ year career in Iron and steel Industry.Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
4
4
Languages
22
22
years of professional experience
Work History
AGM (Sales & Commercial)
Jai Balaji Industries Limited
02.2018 - Current
- Key Result Areas:-
- Strategic Sourcing: Ferrous & Non-Ferrous Scrap, Heavy Melting Steel (HMS), Shredded Scrap, Direct Reduced Iron (DRI) & Ms Billets.
- Supply Chain & Logistics: Bulk Material Freight, Ocean Freight, Route Optimization, JIT (Just-In-Time) Delivery
- Procurement: Vendor Consolidation, Global Sourcing, Blanket Purchasing Agreements
- Technical: Scrap Grading, Quality Control, Inventory Optimization.
- Spearheaded the procurement of 2.5 Lacs+ metric tons of steel scrap annually, directly supporting furnace operations and reducing raw material spend by avg 2%.
- Evaluated international and domestic metal markets, adjusting sourcing strategies to secure favorable spot contracts during raw material volatility.
- Negotiated contracts with a diverse supplier base, reducing lead times by 10 days and achieving a 99% decrease in supply chain disruptions.
- Implemented a rigorous scrap grading and supplier quality assessment program, which reduced material rejection rates by 80%.
- Managed an annual procurement budget as targeted by company.
- Strategic Sales & Global Expansion: Devising and executing sales strategies, identifying global opportunities, targeting prospects, and closing deals for iron and alloy products
- Volume-Driven Sales Performance: Delivering annual sales & procurement of targets of 20,000 MT of Pig Iron, and 3000 MT of Ferro Alloys.
- Sales Leadership & Pricing: Guiding sales teams on optimal pricing strategies, considering capacity, to meet quarterly and annual targets
- Relationship & Network Management: Establishing and nurturing strong relationships with clients, partners, and key industry contacts
- Brand & Marketing Strategy: Designing and implementing effective digital and traditional marketing campaigns to enhance brand awareness
- Market Analysis & Business Growth: Conducting market research, analyzing performance, and developing strategies to drive revenue growth in new/existing markets
Senior Marketing Manager
OCL Iron & Steel Ltd.
01.2016 - 01.2018
- Key Result Areas:
- Strategic Business Planning & Market Analysis: Developed and implemented business strategies, analysed Indian and global Pig Iron and Sponge Iron markets, and informed strategic decisions with market data
- Marketing Strategy & Intelligence: Analysed marketing trends, monitored competitors, and refined sales and marketing strategies, including market development
- Business Development & Sales Operations: Managed comprehensive sales operations, executed long-term business goals, and maximized profitability
- Market Expansion & Opportunity Development: Identified and developed new market opportunities, created business cases, and introduced products and services
- Customer Relationship & Service Excellence: Managed customer-centric operations, ensuring customer satisfaction through timely delivery and quality service
- Sales Achievement & Brand Positioning: Achieved 100% sales targets through market mapping and lead generation, and developed measurable marketing communication plans to strategically position products and services
Senior Manager (Marketing & BD)
Vandana Global Ltd.
01.2013 - 12.2015
- Key Result Areas:
- Market Analysis & Pricing: Monitored daily market rates and competitor activity, informed pricing decisions, and communicated finalized rates to agents and clients
- Sales & Order Management: Secured orders through negotiation, provided daily order summaries, and obtained execution approvals from management
- Financial Management: Coordinated accounts receivable recovery and managed outstanding payments from agents and clients
- Logistics & Dispatch Coordination: Planned dispatches, coordinating vehicle arrangements, and ensuring timely delivery
- Customer Relations & Quality Assurance: Resolved customer complaints, coordinated joint inspections, negotiated settlements, and documented analysis
- Business Development & Expansion: Appointed new agents, developed customer relationships, and expanded brand presence in new geographical areas
- Company Profile: A leading and financially secure multi-product industrial group, Vandana Group of Industries is a prominent player in the Central Indian Iron & Steel market
Manager (Sales & Marketing)
Ramsarup Group of Industries
12.2003 - 11.2012
- Key Result Areas:
- Sales Strategy & Market Intelligence: Developed and implemented competitive sales strategies, analysed competitor activities, and refined marketing approaches for Foundry Grade Pig Iron
- Customer & Order Management: Provided technical support, managed order execution (including logistics, payments, and L/C processing), and maintained consistent communication with customers and agents
- Financial & Banking Operations: Managed banking operations, including payment processing, C-Form management, account clearance, and sales order release
- Performance Analysis & Reporting: Generated and analysed sales reports (using Excel), tracked performance, identified growth regions, and prepared MIS reports with market feedback for decision-making
- Highlights:
- Significant Revenue Generation: Successfully generated approximately INR 200 Cr. in total sales turnover
- Pig Iron Sales Target Achievement: Achieved the annual sales target of 150,000 metric tons of pig iron
Education
MBA - Business Administration
Fortune Business School
01-2007
Skills
Business Growth Modelling
Raw Materials sourcing
Sales &commercial Strategy
Industrial & B2B Sales/ procurment
New Market Penetration
Revenue Forecasting & Growth Management
Business Sustainability Planning
Market Research & Trend Analysis
Pricing Strategy
Operational Excellence
Workforce & People Management
MS Office Suite (Word, Excel, and PowerPoint)
Analytical Thinking
Problem Solving
Collaborative
Negotiation
Excellent Communication
Superior Organization
PROFILE SYNOPSIS
- Strategic Sales & Marketing: Entrepreneurial leader with a proven ability to create value propositions, increase margins, and build strong partnerships in the Iron and Raw Materials sector
- Market Expansion & Partnership Development: Skilled in identifying market needs, developing tailored proposals, and driving new market entry to increase market share and establish competitive advantages
- Commercial Operations & Profitability: Expert in executing business plans through market penetration, customer retention, and strategic pricing, resulting in higher EBITDA
- Revenue & Growth Driver: Adept in consistently delivering revenue growth, profitability, and increased market share through effective marketing and branding strategies
- Leadership & Networking: Charismatic leader and mentor, fostering future business leaders, promoting entrepreneurship, and maintaining a strong network within the industrial community
Timeline
AGM (Sales & Commercial)
Jai Balaji Industries Limited
02.2018 - Current
Senior Marketing Manager
OCL Iron & Steel Ltd.
01.2016 - 01.2018
Senior Manager (Marketing & BD)
Vandana Global Ltd.
01.2013 - 12.2015
Manager (Sales & Marketing)
Ramsarup Group of Industries
12.2003 - 11.2012
MBA - Business Administration
Fortune Business School