Prashant Singh
Market Research Associate (Healthcare & Chemical)
Noida
Summary
Dynamic Research Associate with a proven track record at TechSci Research, adept in primary and secondary research, market analysis, and company profiling. Excelled in transforming data into actionable insights, enhancing market positioning through strategic analysis. Skilled in MS-Office and qualitative research, with a flair for innovative problem-solving and effective communication.
Overview
2
2
years of professional experience
Work History
Research Associate
TechSci Research
01.2023 - Current
To conduct secondary research and gather data on market trends, competitor strategies, and consumer behavior.
To design and conduct primary research surveys & interviews and collect data on customer needs and preferences.
To Analyze data using quantitative and qualitative methods to identify trends and patterns.
To conduct segmental analysis and identify & understand different customer segments.
To prepare company proles by analyzing financial data, market share, and competitive position of the company.
To Analyze the market situation or performance by using tools such as SWOT, PESTEL, Porter 5 Forces Analysis, and BCG Matrix.
TO formulate 5 year Roadmaps by identifying potential market
Marketing Intern
Devyani International
06.2023 - 08.2023
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
Education
MBA - Marketing And Business Analytics
DIT University
Dehradun, India 04.2001 -
Bachelor of Science - Zoology & Botany
CSJM University
Kanpur, India 04.2001 -
Skills
Primary Research
Project
Completed a live project on consumer buying behavior, conducting in-depth market research and analysis to understand purchasing patterns and decision-making processes. Utilized surveys, focus groups, and data analysis tools to provide actionable insights, helping to develop targeted marketing strategies and optimize product offerings based on consumer preferences.
Certification
A certification of completion in a Digital Marketing workshop demonstrates proficiency in key areas such as SEO, social media marketing, content strategy, email campaigns, and analytics. It highlights your ability to apply digital marketing tactics, optimizing online presence and driving business growth through innovative digital strategies.
Extra-Curricular Activities
Coordinated the timely delivery of oxygen cylinders and blood plasma to hospitals during the COVID-19 pandemic, ensuring critical supplies reached healthcare facilities efficiently. Managed logistics, monitored stock levels, and adhered to safety and compliance protocols. Collaborated with suppliers, healthcare teams, and transport agencies to meet urgent patient needs.
Led a team of 10-12 members in organizing and executing a successful campaign to clean the Ganga River. Oversaw planning, logistics, and community outreach efforts, ensuring efficient waste collection and raising awareness about environmental conservation. Collaborated with local authorities and volunteers to maximize impact and drive long-term environmental change.
Declaration
Hereby, I declare that the above stated information is true to the best of my knowledge.
Place: Noida
Date: (Prashant Singh)
Timeline
Marketing Intern
Devyani International
06.2023 - 08.2023
Research Associate
TechSci Research
01.2023 - Current
MBA - Marketing And Business Analytics
DIT University
04.2001 -
Bachelor of Science - Zoology & Botany
CSJM University
04.2001 -
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